Edmonton’s Top-Producing Independent Brokerage, YEGPro Realty, Joins Real
Real Brokerage (NASDAQ: REAX) announced that YEGPro Realty, Edmonton's top-producing independent brokerage, has joined their platform. The addition of YEGPro's 57 agents pushes Real's presence in Alberta beyond 1,000 agents. Led by Jessie McCracken and Will Hickey, YEGPro has achieved $1.4 billion in home sales since 2021.
YEGPro, which was acquired by McCracken and Hickey in 2017 as a three-agent brokerage, has grown to become Edmonton's leading independent brokerage. The firm is known for its strong focus on agent training, mentorship, and ability to attract top performers. McCracken consistently ranks among the top 5% of the region's producing agents.
Real Brokerage (NASDAQ: REAX) ha annunciato che YEGPro Realty, la principale agenzia immobiliare indipendente di Edmonton, ha aderito alla loro piattaforma. L'aggiunta dei 57 agenti di YEGPro porta la presenza di Real in Alberta oltre 1.000 agenti. Guidata da Jessie McCracken e Will Hickey, YEGPro ha raggiunto 1,4 miliardi di dollari in vendite immobiliari dal 2021.
YEGPro, che è stata acquisita da McCracken e Hickey nel 2017 come agenzia con tre agenti, è cresciuta diventando l'agenzia indipendente leader di Edmonton. L'azienda è nota per la sua forte enfasi sulla formazione degli agenti, mentorship e capacità di attrarre i migliori talenti. McCracken si colloca costantemente tra il 5% dei migliori agenti della regione.
Real Brokerage (NASDAQ: REAX) anunció que YEGPro Realty, la agencia independiente de más éxito en Edmonton, se ha unido a su plataforma. La incorporación de los 57 agentes de YEGPro eleva la presencia de Real en Alberta a más de 1.000 agentes. Liderada por Jessie McCracken y Will Hickey, YEGPro ha logrado 1.4 mil millones de dólares en ventas de viviendas desde 2021.
YEGPro, que fue adquirida por McCracken y Hickey en 2017 como una agencia de tres agentes, ha crecido hasta convertirse en la principal agencia independiente de Edmonton. La firma es conocida por su fuerte enfoque en la formación de agentes, mentoría y capacidad para atraer a los mejores talentos. McCracken se clasifica consistentemente entre el 5% de los agentes más productivos de la región.
Real Brokerage (NASDAQ: REAX)는 YEGPro Realty가 에드먼턴에서 가장 성공적인 독립 부동산 중개업체로서 그들의 플랫폼에 합류했다고 발표했습니다. YEGPro의 57명의 중개인을 추가함으로써 Real의 앨버타 내 중개인 수가 1,000명 이상에 도달합니다. Jessie McCracken과 Will Hickey가 이끄는 YEGPro는 2021년부터 14억 달러의 주택 판매를 달성했습니다.
2017년 McCracken과 Hickey에 의해 세 명의 중개인으로 시작된 YEGPro는 에드먼턴의 독립 중개업체 중 선두주자로 성장했습니다. 이 회사는 중개인 교육, 멘토링 및 최고의 인재를 유치하는 데 강력한 포커스를 두고 있는 것으로 알려져 있습니다. McCracken은 지역 중개인 중 상위 5%에 꾸준히 위치하고 있습니다.
Real Brokerage (NASDAQ: REAX) a annoncé que YEGPro Realty, le principal courtier immobilier indépendant d'Edmonton, a rejoint leur plateforme. L'ajout des 57 agents de YEGPro porte le nombre d'agents de Real en Alberta à plus de 1.000 agents. Dirigée par Jessie McCracken et Will Hickey, YEGPro a réalisé 1,4 milliard de dollars de ventes de maisons depuis 2021.
YEGPro, qui a été acquis par McCracken et Hickey en 2017 en tant qu'agence de trois agents, est devenue le principal courtier indépendant d'Edmonton. L'entreprise est connue pour son fort accent sur la formation des agents, le mentorat et sa capacité à attirer les meilleurs talents. McCracken se classe constamment parmi les 5% des agents les plus performants de la région.
Real Brokerage (NASDAQ: REAX) hat angekündigt, dass YEGPro Realty, die am erfolgreichsten unabhängige Immobilienagentur in Edmonton, ihrer Plattform beigetreten ist. Die Hinzufügung von YEGPros 57 Maklern erhöht die Präsenz von Real in Alberta auf über 1.000 Makler. Unter der Leitung von Jessie McCracken und Will Hickey hat YEGPro seit 2021 1,4 Milliarden Dollar an Immobilienverkäufen erzielt.
YEGPro, das 2017 von McCracken und Hickey als Drei-Agenten-Agentur übernommen wurde, hat sich zur führenden unabhängigen Agentur in Edmonton entwickelt. Das Unternehmen ist bekannt für seinen starken Fokus auf die Ausbildung von Maklern, Mentoring und die Fähigkeit, Top-Leistungsträger anzuziehen. McCracken gehört konstant zu den Top 5% der ertragreichsten Makler der Region.
- Addition of 57 agents from YEGPro Realty strengthens market presence
- Milestone achievement of over 1,000 agents in Alberta
- Integration of a high-performing brokerage with $1.4B in sales since 2021
- Expansion in the Edmonton market through a top-producing independent brokerage
- None.
Insights
The acquisition of YEGPro Realty represents a strategic milestone for Real Brokerage (NASDAQ: REAX), significantly strengthening its position in the competitive Alberta real estate market. With $1.4 billion in home sales since 2021, YEGPro brings substantial transaction volume that should materially contribute to Real's revenue through its commission-based model.
The expansion beyond 1,000 agents in Alberta demonstrates Real's accelerating market penetration in Western Canada. YEGPro's proven track record in agent training and development aligns perfectly with Real's technology-driven platform, creating potential synergies in recruitment and retention. Their successful growth from 3 to 57 agents through word-of-mouth marketing indicates strong operational efficiency and brand reputation.
This acquisition is particularly valuable for three reasons:
- It provides Real with immediate access to Edmonton's top-performing agents and their client networks
- YEGPro's training expertise can be leveraged across Real's broader platform
- The retention of leadership and the YEGPro brand maintains continuity while accessing Real's technology and financial benefits
The integration of YEGPro's successful boutique model with Real's technological infrastructure positions the combined entity to capture greater market share in Edmonton's real estate market. This move aligns with Real's strategy of acquiring high-performing independent brokerages while maintaining their local expertise and culture.
Real’s presence in
McCracken, who consistently ranks among the top
"We're thrilled to welcome YEGPro Realty,
“The move to Real just made sense,” said McCracken. “Joining Real provides the best opportunity for our agents to be one step ahead. Our culture of collaboration and training remains, along with the YEGPro brand, while our agents benefit from being part of something bigger. They will have more agents to collaborate with and all of the benefits of Real’s financial opportunities and technology platform.”
Hickey said, “The landscape of brokerage offerings has transformed significantly, and we believe that Real provides much greater stability and opportunities for our realtors. Jessie and I are thrilled to continue in our leadership roles and influence our agents. We are eager for the next phase of success for our YEGPro agents."
About Real
Real (NASDAQ: REAX) is a real estate experience company working to make life’s most complex transaction simple. The fast-growing company combines essential real estate, mortgage and closing services with powerful technology to deliver a single seamless end-to-end consumer experience, guided by trusted agents. With a presence throughout the
Forward-Looking Information
This press release contains forward-looking information within the meaning of applicable Canadian securities laws. Forward-looking information is often, but not always, identified by the use of words such as “seek”, “anticipate”, “believe”, “plan”, “estimate”, “expect”, “likely” and “intend” and statements that an event or result “may”, “will”, “should”, “could” or “might” occur or be achieved and other similar expressions. These statements reflect management’s current beliefs and are based on information currently available to management as of the date hereof. Forward-looking information in this press release includes, without limiting the foregoing, expectations regarding Real’s ability to continue to attract agents.
Forward-looking information is based on assumptions that may prove to be incorrect, including but not limited to Real’s business objectives, expected growth, results of operations, performance, business projects and opportunities and financial results. Real considers these assumptions to be reasonable in the circumstances. However, forward-looking information is subject to known and unknown risks, uncertainties and other factors that could cause actual results, performance or achievements to differ materially from those expressed or implied in the forward-looking information. Important factors that could cause such differences include, but are not limited to, slowdowns in real estate markets, economic and industry downturns, Real’s ability to attract new agents and retain current agents and those risk factors discussed under the heading “Risk Factors'' in the Company’s Annual Information Form dated March 14, 2024, a copy of which is available under the Company’s SEDAR+ profile at www.sedarplus.ca. These factors should be carefully considered and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this press release are based upon what management believes to be reasonable assumptions, Real cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this press release, and Real assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law.
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Investor inquiries, please contact:
Ravi Jani
Vice President, Investor Relations and Financial Planning & Analysis
investors@therealbrokerage.com
908.280.2515
For media inquiries, please contact:
Elisabeth Warrick
Senior Director, Marketing, Communications & Brand
elisabeth@therealbrokerage.com
201.564.4221
Source: The Real Brokerage Inc.
FAQ
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