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LiveRamp (NYSE: RAMP) has appointed Brian O’Kelley, former CEO of AppNexus, to its board of directors. O'Kelley, currently CEO of Scope3, brings extensive expertise in advertising technology. His background includes co-founding Waybridge and serving as CTO at Right Media. CEO Scott Howe expressed confidence in O'Kelley’s ability to support LiveRamp's mission of facilitating data collaboration among global marketers. O'Kelley has received several accolades, including Crain’s 40 Under 40 and EY Entrepreneur of the Year. He aims to leverage his advertising technology experience to advance LiveRamp's platform.
Positive
Brian O'Kelley’s appointment brings strong advertising technology expertise to LiveRamp.
His experience can provide fresh perspectives and strengthen leadership in the board.
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Former CEO and co-founder of AppNexus brings robust advertising technology expertise to LiveRamp’s board
SAN FRANCISCO--(BUSINESS WIRE)--
LiveRamp® (NYSE: RAMP), the leading data collaboration platform, today announced the appointment of Brian O’Kelley to its board of directors. Previously the CEO and co-founder of AppNexus, which was acquired by AT&T in 2018, O’Kelley is currently CEO of Scope3, a company leading decarbonization in media and advertising through end-to-end emissions measurement across the supply chain. Prior to co-founding AppNexus, he co-founded Waybridge, a supply-chain platform for commodities, and was Chief Technology Officer of Right Media, a digital advertising exchange acquired by Yahoo in 2007.
“I am thrilled to welcome Brian to LiveRamp’s board,” said CEO Scott Howe. “Brian is an innovator in data science and programmatic advertising, with a deep understanding of the advertising technology ecosystem. I know he will be a strong advocate and advisor as we continue to empower our customers to build enduring brand and business value by collaborating responsibly with data.”
In addition to being an active board member of Tech:NYC, O'Kelley has received numerous professional accolades in recent years, such as Crain’s "40 Under 40,” Adweek 50, and Silicon Alley 100 lists. In 2012, he was recognized as an “EY Entrepreneur of the Year” in the New York region. O’Kelley graduated from Princeton University with a Bachelor of Science in engineering in computer science.
“I’ve long admired LiveRamp as the data collaboration platform of choice for the world’s most innovative companies, and I’m excited to join the Board,” added O’Kelley. “I look forward to drawing on my experience in advertising technology to support LiveRamp as it expands its collaboration platform for the evolving needs of global marketers.”
About LiveRamp
LiveRamp is the data collaboration platform trusted by forward-looking global companies to connect customer data from anywhere to everywhere. The category-defining pioneer with decades of expertise in online-offline identity resolution, LiveRamp is setting the new standard for a 360° customer view in the modern data stack through secure, privacy-first collaboration within companies, across companies, and between companies and their media and marketing partners to personalize and improve the customer journey. For more information, visit www.liveramp.com.
Who is Brian O’Kelley and what is his role at LiveRamp?
Brian O'Kelley is the former CEO and co-founder of AppNexus, now appointed to LiveRamp's board of directors, bringing expertise in advertising technology.
What experience does Brian O’Kelley bring to LiveRamp?
O’Kelley has a strong background in advertising technology, having co-founded AppNexus and currently leading Scope3, focusing on decarbonization in media.
What does LiveRamp do?
LiveRamp is a data collaboration platform that connects customer data securely across various channels, enhancing the customer journey.
How might Brian O’Kelley’s appointment impact LiveRamp’s future?
His extensive knowledge in the advertising technology sector may help LiveRamp expand its offerings and better meet global marketers' needs.
