FERRARI RENEWS ITS PARTNERSHIP WITH PHILIP MORRIS INTERNATIONAL

Rhea-AI Summary

Ferrari (NYSE: RACE) announced a renewed multi-year partnership with Philip Morris International (NYSE: PM), signed December 3, 2025 and effective January 1, 2026. The agreement names Philip Morris International as a Premium Partner of Scuderia Ferrari HP and a Series Partner of the Ferrari Challenge Trofeo Pirelli. The companies said the renewal continues a collaboration that has lasted more than 50 years.

The announcement confirms a signed partnership agreement between Ferrari S.p.A., its Italian subsidiary, and Philip Morris International, with the new terms taking effect at the start of 2026.

News Market Reaction – RACE

+1.88%

+1.88% Session close to close

In the Dec 3 session, RACE gained 1.88%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement extends Ferrari’s collaboration with Philip Morris International, with the new ter...

Analysis

This announcement extends Ferrari’s collaboration with Philip Morris International, with the new terms effective from January 1, 2026 and continuing a relationship spanning more than 50 years. Within recent months Ferrari has similarly renewed or added multi-year partnerships across technology and logistics. Investors monitoring this news may focus on how such premium and series partnerships support Ferrari’s racing and brand platforms over time, in the context of a share price currently positioned below its long-term moving average.

Key Figures

Effective date: January 1, 2026 Partnership duration: More than 50 years

2 metrics

Effective date January 1, 2026 Start date of renewed Philip Morris partnership

Partnership duration More than 50 years Length of Ferrari–Philip Morris collaboration

Historical Context

5 past events · Latest: Dec 09 (Positive)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Dec 09	Buyback update	Positive	-2.0%	Reported additional repurchases under multi-year buyback tranche at detailed prices.
Dec 03	Credit facility	Positive	+1.9%	Announced new EUR 350 million unsecured revolving credit facility with lower cost.
Dec 03	Strategic partnership	Positive	+1.9%	Renewed multi-year partnership making Philip Morris a Premium and Series Partner.
Dec 01	Buyback update	Positive	-1.3%	Detailed Eighth Tranche buybacks and cumulative program totals since July 2022.
Nov 24	Buyback update	Positive	-2.0%	Reported progress on Euro 360 million tranche within ~Euro 2 billion program.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent buyback updates often saw negative next-day moves, while financing and partnership announcements tended to align with modest positive reactions.

Recent Company History

Over late 2025, Ferrari reported multiple buyback updates and financing and partnership agreements. Buyback reports on Nov 24, Dec 1, and Dec 9 detailed sizable repurchases but were followed by negative 24-hour moves between roughly -1.3% and -2.0%. In contrast, the new EUR 350 million revolving credit facility and this renewed Philip Morris partnership on Dec 3 each coincided with a +1.88% reaction, suggesting markets responded more favorably to capital structure and strategic partnership news than to routine buyback reports.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Maranello (Italy), December 3, 2025 – Ferrari N.V. (NYSE/EXM: RACE) (“Ferrari” or “the Company”) announced today that Ferrari S.p.A., its wholly-owned Italian subsidiary, has renewed and strengthened its multi-year partnership with Philip Morris International (NYSE: PM).

Under the agreement – signed today and taking effect on January 1, 2026 – Philip Morris International becomes a Premium Partner of Scuderia Ferrari HP and a Series Partner of the Ferrari Challenge Trofeo Pirelli, continuing a collaboration that has spanned more than 50 years. 

For further information:
Media Relations
tel.: +39 0536 949337
Email: media@ferrari.com

Attachment

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FAQ

What did Ferrari (RACE) announce on December 3, 2025 about Philip Morris International (PM)?

Ferrari announced a signed multi-year renewal making Philip Morris International a Premium Partner of Scuderia Ferrari HP and Series Partner of the Ferrari Challenge, effective Jan 1, 2026.

When does the renewed Ferrari and Philip Morris International partnership take effect for RACE shareholders?

The agreement is effective January 1, 2026 according to the December 3, 2025 announcement.

How long has Ferrari partnered with Philip Morris International before the 2025 renewal?

The companies said the collaboration has spanned more than 50 years prior to this renewal.

Which Ferrari entities signed the partnership with Philip Morris International in 2025?

Ferrari S.p.A., the company’s wholly-owned Italian subsidiary, signed the agreement on behalf of Ferrari.

What roles will Philip Morris International hold under the renewed Ferrari agreement?

Philip Morris International will be a Premium Partner of Scuderia Ferrari HP and a Series Partner of the Ferrari Challenge Trofeo Pirelli.