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Pearson plc, headquartered in London, England, is a British multinational publishing and education company. Founded in the 1840s, Pearson initially started as a construction business but pivoted to publishing in the 1920s. Today, it stands as the world’s largest education company, serving customers in nearly 200 countries with digital content, assessments, qualifications, and data.
Historically known for its extensive involvement in the publishing industry, Pearson has strategically divested non-core assets such as the Financial Times, The Economist, and Penguin Random House to focus on education and testing services. The company’s primary activities include higher education, clinical assessments, professional certification, and testing services.
In recent developments, Pearson has introduced advanced AI study tools across its Pearson+ eTextbooks. These tools, which generate explanations, summaries, and practice questions, have been well-received by students and educators alike. Over 40 titles in subjects such as math, science, business, and nursing are set to feature these tools by the fall of 2024, further enhancing the learning experience.
Moreover, Pearson has expanded into the esports education sector through a continued partnership with British Esports. This collaboration has led to the launch of higher-tier BTEC qualifications in Esports, providing clear progression pathways into the lucrative esports industry for students globally.
Pearson is also making significant strides in workforce assessment solutions through its subsidiary, PDRI. At the Society for Industrial and Organizational Psychology (SIOP) Annual Conference, PDRI's CEO, Dr. Elaine Pulakos, will co-lead workshops and present on panel discussions, emphasizing the importance of evidence-based assessment solutions in talent management.
In the realm of certification, Pearson VUE has partnered with SAE International to deliver the Electric Vehicle Supply Equipment (EVSE) Technician Certification. This initiative aims to address the shortage of qualified EV technicians and supports the growing EV infrastructure globally.
With a strong commitment to innovation and quality education, Pearson continues to play a pivotal role in shaping the future of learning and professional certification. For more information, visit Pearson plc.
Pearson announced the integration of AI study tools into its Nursing: A Concept-Based Approach to Learning series, aiming to improve nursing education and address workforce shortages. These tools provide personalized support, including guided help with homework, summaries, and practice problems. The integration is set to be available by Fall 2024 in Pearson+ eTextbook and MyLab Nursing course. This move addresses the significant need for more nurses and nurse educators as highlighted by the National Academy of Medicine. A recent survey found 75% of students found the AI tools helpful. Pearson plans further AI integration across various subjects by August 2024.
Pearson's recent research reveals that 69% of UK secondary students want more education about generative artificial intelligence (Gen AI). Nearly 74% believe learning about Gen AI is important for their future, with 38% already using AI tools like ChatGPT daily and 64% considering it vital for their careers.
In response, Pearson launched the Edexcel Extended Project Qualification (EPQ) pathway, allowing A-level students to study Gen AI's role and ethics. The EPQ in AI literacy is equivalent to half an A level and can be integrated into sixth form studies, attracting up to 28 UCAS points.
Despite the enthusiasm, 48% of students feel other countries are ahead in AI education, 22% are unsure what AI is, and 43% lack confidence in understanding AI risks. Pearson aims to address these gaps with their Gen AI literacy pathway, preparing students for an AI-driven future.
Pearson's Connections Academy has partnered with the Future Business Leaders of America (FBLA) to provide middle and high school students with practical experiences in business and IT careers. This strategic alliance aims to bridge the gap between academic learning and professional environments by offering real-world experiences and connections to FBLA's collegiate and industry partners. According to the U.S. Bureau of Labor Statistics, employment in business, finance, and IT is projected to grow significantly, highlighting the importance of early career development. The partnership includes mentorship, training, and participation in competitive events, helping students develop essential skills like leadership, communication, and technical expertise. The initiative also offers a tri-credit approach that allows students to earn high school credit, micro-credentials, and college credit simultaneously.
PDRI by Pearson has released a virtual interview tool on its Palladium assessment platform to revolutionize the hiring process by providing structured interviews that predict candidate performance accurately. The tool incorporates best practices from industrial and organizational psychology, ensuring fair and unbiased hiring decisions. PDRI's assessment platform, Palladium, offers a seamless assessment experience with modern interfaces and stringent security standards.
Pearson is set to introduce generative AI study tools into global editions of its higher education titles, expanding to Australia, Asia-Pacific, Canada, the Middle East, and Europe by August 2024. The tools have shown positive feedback in the US with 75% of students finding them helpful. The company aims to provide personalized support to students internationally, enhancing the learning experience.
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