End of Semester AI Report: More college students say AI is helping them get better grades
Pearson reports significant growth in the adoption of its generative AI study tools, integrated into Mastering and Pearson+ eTextbooks. Over 70,000 students from 1,000 institutions have interacted with the tools more than 2 million times. These AI tools help students understand complex topics, leading to increased engagement and efficiency in their study sessions.
According to a survey by Pearson and Morning Consult, 51% of students claimed AI tools improved their grades, and 56% found them made studying more efficient. Pearson plans to expand these tools to 50 MyLab and Mastering titles, aiming to reach millions of students by Fall 2024.
- More than 2 million interactions with AI tools from over 70,000 students.
- 51% of students reported better grades using AI tools, a 4% increase from Fall '23.
- 56% of students found AI tools made their studying more efficient, a 7% increase from Fall '23.
- Pearson plans to expand AI tools to 50 MyLab and Mastering titles for Fall 2024.
- 80% of Pearson's products are now digital or digitally enabled.
- None.
Pearson AI Study Tools gain momentum, surpassing 2MM interactions from 70K+ students
Pearson generative AI Study Tools are available in the Mastering study platform and Pearson+ eTextbooks, with 70,000 students at more than 1,000 higher ed institutions now using them. More than 2 million interactions with the tools have helped students benefit from personalized step-by-step guidance, content summarization, and explanations for challenging concepts.
Use of the tools shows students are focusing on learning difficult topics instead of just getting quick answers:
- Students who use the AI tools are spending more sessions in their eTextbooks than those who don't use the tools. Students who use the tools are nearly doubling the number of sessions in their content, indicating that the tools are associated with increased engagement in quality learning materials.
- Across eTextbooks and the Mastering study platform, students are asking for help on complex topics, suggesting a desire to build a true understanding of difficult concepts. The biology and chemistry topics students most frequently queried include: cells and cell structures, chemical reactions, combustion, osmosis and diffusion, and molecular shapes.
- Usage of AI study tools in Tro Mastering Chemistry quadrupled in the Spring semester compared to Fall '23.
- Students are most frequently using the AI tools between 9 PM and 11 PM, when they need anywhere, anytime help and professors are out of reach. More than
60% of AI study tool usage happened outside the hours of 8 AM to 5 PM.
More broadly, a Pearson research survey of 800 nationally representative US college students, conducted with Morning Consult, shows an increasing interest in using AI tools for study.
51% of spring semester students said gen AI has helped them get better grades, a 4-percentage point increase from Fall '23.56% of spring semester students said gen AI has helped them be more efficient, a 7-percentage point increase from Fall '23.44% of students are seeking tools to walk them through problems. For STEM majors,51% want gen AI to walk them through problems.- Nearly
60% of students are interested in trying new gen AI tools.
"It is very encouraging that students are going deeper into their learning materials by using generative AI," stated Tony Prentice, Pearson's Chief Product Officer. "Their feedback on and usage of our study tools are helping us shape these AI experiences. We're seeing that students trust and enjoy AI that is embedded in their content. This is taking learning to a new level."
Anthony Gonzalez, a student at Cerritos Community College who used the AI study tools in his General Chemistry class said, "I felt much more prepared for class, quizzes, and exams all around. Not to mention you could ask the AI study tool any question at any given time."
To meet the growing demand, Pearson is expanding its AI study tools to 50 MyLab and Mastering study platform titles with integrated eTextbooks to reach millions of students in the US for the Fall 2024 semester. Pearson also recently announced the launch of AI tools in international editions.
Pearson's application of generative AI is backed by learning scientists, vetted by subject matter experts, and based on content from Pearson's library of higher education content. With more than
About Pearson
At Pearson, our purpose is simple: to add life to a lifetime of learning. We believe that every learning opportunity is a chance for a personal breakthrough. That's why our c. 18,000 Pearson employees are committed to creating vibrant and enriching learning experiences designed for real-life impact. We are the world's leading learning company, serving customers in nearly 200 countries with digital content, assessments, qualifications, and data. For us, learning isn't just what we do. It's who we are. Visit us at pearsonplc.com.
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