Pearson Redefines its Brand to Embrace the Future of Learning
Pearson (FTSE: PSON.L), the world's leading learning company, has unveiled a new brand identity focused on lifelong learning. The rebranding initiative emphasizes learning as a fundamental human need essential for personal growth and progress.
The company's brand evolution is based on research showing that skill improvement correlates with increased happiness and sense of purpose. Chief Marketing Officer Ginny Cartwright Ziegler highlighted that the new brand celebrates learners' curiosity, resilience, and ambition.
CEO Omar Abbosh emphasized that the rebranding goes beyond visual elements, representing a strategic step in redefining Pearson's identity and commitment to helping people achieve their learning goals. The initiative aims to drive sustained value creation and improve service delivery to learners, educators, and partners globally.
Pearson (FTSE: PSON.L), la principale azienda di apprendimento al mondo, ha svelato una nuova identità di marca incentrata sull'apprendimento continuo. L'iniziativa di rebranding sottolinea l'apprendimento come un bisogno umano fondamentale essenziale per la crescita personale e il progresso.
L'evoluzione del marchio dell'azienda si basa su ricerche che dimostrano che il miglioramento delle competenze è correlato a una maggiore felicità e senso di scopo. La Chief Marketing Officer Ginny Cartwright Ziegler ha sottolineato che il nuovo marchio celebra la curiosità, la resilienza e l'ambizione degli studenti.
Il CEO Omar Abbosh ha enfatizzato che il rebranding va oltre gli elementi visivi, rappresentando un passo strategico nella ridefinizione dell'identità di Pearson e dell'impegno ad aiutare le persone a raggiungere i loro obiettivi di apprendimento. L'iniziativa mira a creare valore sostenibile e migliorare la qualità dei servizi offerti a studenti, educatori e partner a livello globale.
Pearson (FTSE: PSON.L), la principal empresa de aprendizaje del mundo, ha presentado una nueva identidad de marca centrada en el aprendizaje a lo largo de la vida. La iniciativa de rebranding enfatiza el aprendizaje como una necesidad humana fundamental esencial para el crecimiento personal y el progreso.
La evolución de la marca de la empresa se basa en investigaciones que muestran que la mejora de habilidades se correlaciona con un aumento de la felicidad y el sentido de propósito. La Directora de Marketing Ginny Cartwright Ziegler destacó que la nueva marca celebra la curiosidad, la resiliencia y la ambición de los aprendices.
El CEO Omar Abbosh enfatizó que el rebranding va más allá de los elementos visuales, representando un paso estratégico en la redefinición de la identidad de Pearson y su compromiso de ayudar a las personas a alcanzar sus objetivos de aprendizaje. La iniciativa busca impulsar la creación de valor sostenible y mejorar la entrega de servicios a estudiantes, educadores y socios a nivel mundial.
피어슨 (FTSE: PSON.L), 세계 최고의 학습 회사가 평생 학습에 중점을 둔 새로운 브랜드 아이덴티티를 공개했습니다. 이번 리브랜딩 이니셔티브는 개인의 성장과 발전에 필수적인 인간의 기본적인 필요로서의 학습을 강조합니다.
회사의 브랜드 진화는 기술 향상이 행복과 목적 의식의 증가와 상관관계가 있다는 연구를 기반으로 하고 있습니다. 최고 마케팅 책임자 진니 카트라이트 지글러는 새로운 브랜드가 학습자의 호기심, 회복력 및 야망을 축하한다고 강조했습니다.
CEO 오마르 압보시는 리브랜딩이 시각적 요소를 넘어 Pearson의 정체성과 사람들의 학습 목표 달성을 돕겠다는 약속을 재정의하는 전략적 단계라고 강조했습니다. 이 이니셔티브는 지속 가능한 가치 창출을 촉진하고 전 세계의 학습자, 교육자 및 파트너에게 서비스 제공을 개선하는 것을 목표로 합니다.
Pearson (FTSE: PSON.L), le leader mondial de l'apprentissage, a dévoilé une nouvelle identité de marque axée sur l'apprentissage tout au long de la vie. L'initiative de rebranding met l'accent sur l'apprentissage en tant que besoin humain fondamental essentiel à la croissance personnelle et au progrès.
L'évolution de la marque de l'entreprise est basée sur des recherches montrant que l'amélioration des compétences est corrélée à une augmentation du bonheur et du sens de la vie. La Directrice Marketing Ginny Cartwright Ziegler a souligné que la nouvelle marque célèbre la curiosité, la résilience et l'ambition des apprenants.
Le PDG Omar Abbosh a souligné que le rebranding va au-delà des éléments visuels, représentant une étape stratégique dans la redéfinition de l'identité de Pearson et de son engagement à aider les gens à atteindre leurs objectifs d'apprentissage. L'initiative vise à favoriser la création de valeur durable et à améliorer la prestation de services aux apprenants, éducateurs et partenaires à l'échelle mondiale.
Pearson (FTSE: PSON.L), das weltweit führende Lernunternehmen, hat eine neue Markenidentität vorgestellt, die sich auf lebenslanges Lernen konzentriert. Die Rebranding-Initiative betont Lernen als grundlegendes menschliches Bedürfnis, das für persönliches Wachstum und Fortschritt unerlässlich ist.
Die Markenentwicklung des Unternehmens basiert auf Forschungen, die zeigen, dass die Verbesserung von Fähigkeiten mit einem Anstieg von Glück und Sinn im Leben korreliert. Die Chief Marketing Officer Ginny Cartwright Ziegler hob hervor, dass die neue Marke die Neugier, Resilienz und Ambition der Lernenden feiert.
CEO Omar Abbosh betonte, dass das Rebranding über visuelle Elemente hinausgeht und einen strategischen Schritt zur Neudefinition von Pearsons Identität und dem Engagement darstellt, Menschen dabei zu helfen, ihre Lernziele zu erreichen. Die Initiative zielt darauf ab, nachhaltige Wertschöpfung zu fördern und die Servicebereitstellung für Lernende, Pädagogen und Partner weltweit zu verbessern.
- Strategic repositioning to capture growing lifelong learning market
- Investment in research-backed product development and innovation
- Focus on value creation through service transformation
- None.
New brand identity reflects learning as a core human need, essential for personal happiness and progress
Pearson's brand evolution is grounded in a core belief: humans are born to learn. The company views learning not just as acquiring knowledge, but a vital force for growth, adaptation and thriving in a rapidly changing world. This understanding is at the heart of the new brand.
"Our new brand reflects our belief in the transformative power of learning," said Ginny Cartwright Ziegler, Chief Marketing Officer at Pearson. "It captures the emotional core of learning—the innate human desire to grow, adapt and thrive. We understand that learning is a deeply personal journey, and our new brand resonates with that experience, celebrating the curiosity, resilience and ambition of learners everywhere."
Pearson has invested significantly in understanding the science of learning and how individuals learn most effectively. Research has shown that people who work to improve a skill or ability feel happier day-to-day and long term, even when learning itself feels challenging. Additionally, those who spend more time learning, whether in formal schooling or informal experiences, are more likely to report having purpose in their life. These insights have informed the development of the new brand and will continue to shape Pearson's products and services, ensuring they remain at the forefront of innovation and efficacy.
"This rebrand is not just about new logos or colors; it's a bold step in redefining who we are, what we stand for and our commitment to help people realize the life they imagine through learning," said Pearson CEO Omar Abbosh. "Learning shapes our thoughts, feelings, connections and successes, driving growth at every stage of life. This future-oriented vision aligns deeply with our culture and our products and services, laying the foundation for sustained value creation and guiding our transformation to better serve learners, educators and partners worldwide."
To learn more about Pearson's new brand identity and its vision for the future of learning, please visit https://plc.pearson.com/.
About Pearson
At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. That's why our c. 18,000 Pearson employees are committed to creating vibrant and enriching learning experiences designed for real-life impact. We are the world's lifelong learning company, serving customers in nearly 200 countries with digital content, assessments, qualifications, and data. For us, learning isn't just what we do. It's who we are. Visit us at pearsonplc.com.
Media Contact:
Laura Ewart laura.ewart@pearson.com (
Sami Miller sami.miller@pearson.com (US)
View original content to download multimedia:https://www.prnewswire.com/news-releases/pearson-redefines-its-brand-to-embrace-the-future-of-learning-302422084.html
SOURCE Pearson
FAQ
What is the main purpose of Pearson's (PSON.L) 2025 rebranding initiative?
How does Pearson's (PSON.L) new brand strategy align with their research findings?
What strategic changes does Pearson (PSON.L) plan to implement with this rebranding?
When will Pearson's (PSON.L) new brand identity take effect?
