Pearson Announces Appointment of Ginny Cartwright Ziegler as Chief Marketing Officer
Pearson (FTSE: PSON.L) has appointed Ginny Cartwright Ziegler as its new Chief Marketing Officer, effective July 29, 2024. Ziegler, with over 30 years of marketing leadership experience, will report to CEO Omar Abbosh and lead the company's marketing, brand, and communications efforts. She succeeds Lynne Frank, who is stepping down from her dual role.
Ziegler joins Pearson from Accenture, where she was CMO for North America, driving double-digit growth over four years. Her focus at Pearson will be on innovating marketing strategies, incorporating AI and advanced technologies into customer journeys, and advancing Pearson's brand position. The appointment aligns with Pearson's increased focus on AI and enterprise learning efforts.
Pearson (FTSE: PSON.L) ha nominato Ginny Cartwright Ziegler come nuovo Chief Marketing Officer, con effetto dal 29 luglio 2024. Ziegler, con oltre 30 anni di esperienza nella leadership del marketing, riferirà al CEO Omar Abbosh e guiderà gli sforzi di marketing, brand e comunicazione dell'azienda. Sostituisce Lynne Frank, che si dimette dal suo doppio ruolo.
Ziegler arriva in Pearson da Accenture, dove era CMO per il Nord America, guidando una crescita a doppia cifra per quattro anni. Il suo obiettivo in Pearson sarà innovare le strategie di marketing, incorporando l'intelligenza artificiale e tecnologie avanzate nei percorsi dei clienti, e migliorare la posizione del marchio Pearson. La nomina si allinea con l'aumento dell'attenzione di Pearson verso l'IA e gli sforzi di apprendimento per le imprese.
Pearson (FTSE: PSON.L) ha nombrado a Ginny Cartwright Ziegler como su nueva Directora de Marketing, con efecto a partir del 29 de julio de 2024. Ziegler, con más de 30 años de experiencia en liderazgo de marketing, reportará al CEO Omar Abbosh y liderará los esfuerzos de marketing, marca y comunicación de la compañía. Sucede a Lynne Frank, quien renuncia a su doble cargo.
Ziegler se une a Pearson desde Accenture, donde fue CMO para América del Norte, impulsando un crecimiento de doble dígito durante cuatro años. Su enfoque en Pearson se centrará en innovar las estrategias de marketing, incorporando IA y tecnologías avanzadas en los recorridos del cliente, y mejorando la posición de la marca Pearson. La designación está en línea con el creciente enfoque de Pearson en la IA y los esfuerzos de aprendizaje empresarial.
피어슨(FTSE: PSON.L)은 진니 카트라이트 지글러를 새로운 최고 마케팅 책임자로 임명하였으며, 이는 2024년 7월 29일부터 발효된다. 지글러는 30년 이상의 마케팅 리더십 경험을 갖고 있으며, CEO 오마르 아보시에게 보고하게 되며, 회사의 마케팅, 브랜드, 커뮤니케이션 노력을 이끌게 된다. 그녀는 이중 역할에서 물러나는 린 프랭크의 후임이다.
지글러는 노스 아메리카에서 CMO로 일했던 액센츄어에서 피어슨으로 합류하며, 4년 동안 두 자릿수 성장을 이끌었다. 피어슨에서의 그녀의 초점은 고객 여정에 인공지능과 첨단 기술을 통합하여 마케팅 전략을 혁신하고, 피어슨 브랜드의 위치를 강화하는 데 있다. 이번 임명은 피어슨이 AI와 기업 학습 노력에 더 집중함에 따라 이루어졌다.
Pearson (FTSE: PSON.L) a nommé Ginny Cartwright Ziegler comme nouvelle Directrice Marketing, à compter du 29 juillet 2024. Ziegler, avec plus de 30 ans d'expérience dans le leadership marketing, reportera au PDG Omar Abbosh et dirigera les efforts de marketing, de marque et de communication de l'entreprise. Elle succède à Lynne Frank, qui quitte ses deux fonctions.
Ziegler rejoint Pearson en provenance d'Accenture, où elle était CMO pour l'Amérique du Nord, réalisant une croissance à deux chiffres pendant quatre ans. Son objectif chez Pearson sera d'innover les stratégies marketing, d'intégrer l'IA et les technologies avancées dans les parcours clients, et d'améliorer la position de la marque Pearson. Cette nomination s'inscrit dans la volonté croissante de Pearson de se concentrer sur l'IA et les efforts d'apprentissage en entreprise.
Pearson (FTSE: PSON.L) hat Ginny Cartwright Ziegler als neue Chief Marketing Officer ernannt, die am 29. Juli 2024 in Kraft tritt. Ziegler bringt über 30 Jahre Führungserfahrung im Marketing mit, wird an CEO Omar Abbosh berichten und die Marketing-, Marken- und Kommunikationsbemühungen des Unternehmens leiten. Sie folgt auf Lynne Frank, die von ihrer Doppelrolle zurücktritt.
Ziegler kommt von Accenture zu Pearson, wo sie CMO für Nordamerika war und über vier Jahre lang ein zweistelliges Wachstum erzielte. Ihr Fokus bei Pearson wird darauf liegen, Marketingstrategien zu innovieren, KI und fortschrittliche Technologien in die Kundenreise zu integrieren und die Markenposition von Pearson zu stärken. Die Ernennung steht im Einklang mit Pearsons verstärktem Fokus auf KI und Unternehmensbildungsinitiativen.
- Appointment of experienced CMO with 30+ years of marketing leadership
- New CMO's track record of driving double-digit growth at Accenture
- Focus on innovating marketing strategies and incorporating AI technologies
- Alignment with company's increased focus on AI and enterprise learning
- None.
Ginny Cartwright Ziegler (Photo: Business Wire)
As Pearson increases the intensity of its AI and enterprise learning efforts, Ginny brings more than 30 years of marketing leadership and a proven track record of driving growth for global technology and innovation brands, such as HP, Deutsche Bank, General Motors, IBM, Intuit, Microsoft, NCR, Sun, Philips and Xerox PARC. She will serve on Pearson’s executive management team and her immediate focus will be to innovate new marketing strategies, including infusing AI and other advanced technologies into customers’ journeys, identifying opportunities to scale Pearson’s businesses and advancing Pearson’s brand and market position.
Ginny comes to Pearson from Accenture, where she was most recently the Chief Marketing Officer for
Omar Abbosh, Pearson CEO, said: “I’m excited to welcome Ginny at this important time in Pearson's story. She is a disruptive innovator, a great people leader, and a partner magnet. With her creative ingenuity, the ability to connect dots and her deep Silicon Valley experience, she is a key addition to our executive team as we pivot Pearson to lead further in the era of AI.
I want to thank Lynne for her excellent contributions to Pearson; she has made a big difference in her three years with the company. Her warm leadership style has moved Pearson forward, brought us closer to our consumers and helped us raise the bar on Pearson’s brand.”
Ginny Cartwright Ziegler said: “The chance to elevate lives with the gift of learning — in innovative new ways — inspired me to join Pearson. When you learn at any age, new knowledge unlocks endless transformational opportunities that can change your life, other peoples' lives, the future and even the world. I’m excited to collaborate with Pearson’s talented people to create exceptional experiences for Pearson’s customers that spark a contagion of knowledge.”
Ginny was named one of the Bay Area’s Most Influential Women by the San Francisco Business Times. She is the chair of strategic planning and executive board director for
Ginny earned a Bachelor of Arts with joint honors in modern languages, literature and linguistics (French and Spanish) from the University of
Ginny’s full biography is available on pearsonplc.com.
About Pearson
At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. That's why our c. 18,000 Pearson employees are committed to creating vibrant and enriching learning experiences designed for real-life impact. We are the world’s lifelong learning company, serving customers in nearly 200 countries with digital content, assessments, qualifications, and data. For us, learning isn't just what we do. It's who we are. Visit us at pearsonplc.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240723113913/en/
Dan.Nelson@Pearson.com – US
Laura.Ewart@Pearson.com –
Source: Pearson
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