Welcome to our dedicated page for Personas Social Incorporated news (Ticker: PRSNF), a resource for investors and traders seeking the latest updates and insights on Personas Social Incorporated stock.
Personas Social Incorporated (PRSNF) delivers innovative live streaming and social commerce solutions through platforms like Keek Social. This news hub provides investors and industry observers with timely updates on corporate developments, technological advancements, and strategic initiatives shaping the company's position in digital media.
Access official press releases and curated news covering earnings announcements, product updates, partnership agreements, and infrastructure investments. Our aggregation ensures efficient tracking of PRSNF's progress in key areas: live video technology enhancements, influencer program expansions, and mobile commerce integrations.
Key updates include financial disclosures, leadership changes, platform feature rollouts, and market expansion efforts. Content is verified for accuracy, providing reliable insights into the company's social video innovations and e-commerce capabilities.
Bookmark this page for streamlined monitoring of PRSNF's evolving strategies in live streaming technology and digital engagement solutions. Check regularly for updates essential to understanding the company's trajectory in competitive social media markets.
Personas Social's Keek platform is set to launch its User Generated Content (UGC) Partner Program next week, providing access to over 250,000 global content creators. The initiative aims to increase monetizable content and position Keek as a viable TikTok alternative amid uncertainty surrounding TikTok's platform stability.
Industry research indicates that 64% of high-profile creators report increased follower engagement on platforms other than TikTok. The program responds to market trends showing that 67% of retailers plan to increase UGC marketing budgets, while 43% of marketers struggle with sourcing engaging UGC. Notable statistics show that UGC posts drive 30% higher engagement, generate 73% higher website conversions, and receive 10 times more views than brand-created content.
Personas Social (TSXV: PRSN) has announced two key updates regarding its stock options. The company has granted 24,992,800 stock options to its directors and officers, following the expiration of their previous unexercised options. These new options are exercisable at $0.05 per common share for a 5-year period and will vest immediately, subject to TSX Venture Exchange approval.
Additionally, the company has cancelled 1,275,000 incentive stock options that were previously issued on August 29, 2023, to certain employees who have since resigned. These cancelled options had an exercise price of $0.10 per common share and were originally set to expire on August 29, 2027.
Personas Social (TSXV: PRSN) has provided an update on Keek's user acquisition marketing campaign. Keek, the original short-form video app launched in 2011, has relaunched its platform targeting markets where TikTok faces restrictions. The company launched its user acquisition program on December 17th, 2024, achieving notable preliminary results:
- Android user acquisition cost: $0.64 per user (70% of users)
- iOS user acquisition cost: $4.25 per user (30% of users)
- Blended acquisition cost: $1.80 per user
- Estimated CPM revenues: $6.30 per 1000 ad impressions
Keek is targeting an addressable market of over 600 million users across countries where TikTok is banned (9 countries), restricted (14 countries), or faces EU restrictions. The app has established presence in over 100 countries, with largest audiences in India and the U.S., both markets where TikTok faces operational challenges.
Personas Social (TSXV: PRSN) has launched a Keek marketing campaign in partnership with Google. The campaign targets multiple demographic groups, focusing on TikTok users in regions where TikTok faces restrictions. In Canada, where TikTok's commercial activities are suspended, and the US, where TikTok faces a potential sale deadline by January 2025, Keek sees significant opportunities to acquire content creators and followers.
The campaign also aims to reach 75 million former Keek users through various Google properties, including Shorts and YouTube, using nostalgia-based messaging. The company plans to track and report registration and usage statistics to shareholders. Keek is available on Apple AppStore, Google PlayStore, and www.keek.com.
Personas Social (TSXV: PRSN) has partnered with Google's New Business Partnership Team to market its Keek Social network. Google identified Keek as a potential high-growth business and offered an invite-only marketing opportunity. The program aims to secure 1 million app installs over the next 6-12 months through Google's ecosystem, including YouTube and Google Play Store. Google will provide marketing expertise at no additional cost, while Personas will pay for impression-based advertising. The campaign will target both new and legacy Keek users. The app is available on Apple AppStore, Google Play Store, and www.keek.com.
Personas Social Incorporated (TSXV: PRSN) has provided additional information regarding the proposed sale of its 'Peeks Social' platform to Mii.TV Inc. for $4,540,000. The transaction involves a 50% upfront payment and the remainder paid over 36 months. A Special Committee, formed to evaluate the sale, negotiated with Mii.TV and CEO Mark Itwaru, who initially expressed interest in acquiring the assets.
The Special Committee, comprised of Bill Lavin and James Westlake, rejected an initial offer of ~$2 million and engaged Lynch & Associates for a valuation report. The final purchase price of $4,540,000 was based on the medium valuation provided in the report. The Special Committee concluded that the transaction was fair, appropriate, and in the best interests of the company, allowing Personas to focus on developing its new Keeks Social platform.
Personas Social Incorporated (TSXV: PRSNF) has entered into a definitive agreement with Mii.TV Inc. to sell its Peeks Social platform assets for $4,540,000. The transaction, subject to shareholder and regulatory approvals, involves a 50% upfront payment and the remainder paid over 36 months. As a related party transaction, it requires majority minority shareholder approval. Post-sale, Personas plans to focus on developing its Keeks Social platform. The company will hold a shareholder meeting on October 1, 2024, to seek approvals, with the transaction expected to close by October 31, 2024.
Personas Social Incorporated (TSXV: PRSN) has entered into a letter of intent with Mii.TV Inc. to sell its Peeks Social platform assets for $4,540,000. The transaction, considered a related party deal, requires disinterested shareholder approval. Key details:
- 50% ($2,270,000) paid at closing, including $1,056,280 in assumed liabilities
- Remaining 50% paid over 36 months
- Subject to TSX Venture Exchange approval
- Special committee formed to negotiate the deal
- Annual general and special shareholder meeting scheduled for October 1, 2024
- Transaction expected to close by October 31, 2024
Post-sale, Personas plans to focus on developing its Keek Social platform.
Personas Social announces the launch of its new influencer marketing campaigns aimed at promoting its Keek platform. This marketing initiative will reward influencers with over 100,000 followers through shares and/or cash for creating original content on Keek. Users with fewer followers can also participate but at lower reward tiers. Earnings will accumulate in their Keek wallet alongside a real-time feed of the company's share price. The campaign will run for an initial three-month trial with a fixed number of shares to minimize dilution. CEO Mark Itwaru emphasizes this initiative as a strategic move to significantly increase Keek's usage and attractiveness.
Personas Social re-launches Keek.com, offering a high-quality, feature-rich video viewing platform similar to YouTube. The new site enables content creators to upload or live stream, with additional support for gamers to stream their desktop games. Keek.com includes a multi-currency e-wallet for banking commissions and receiving incentives, along with engagement analytics for content creators. The site also boasts a referral program for earning credits. With approximately 800,000 backlinks, the re-launch aims to enhance marketing efforts and drive significant user traffic. Keek is available on Apple AppStore, Google Playstore, and www.keek.com.
