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Personas Social Incorporated (PRSNF) is a company based in Toronto, Ontario, specializing in social media platforms. They have recently completed the development of the Keek.com website, enhancing the user experience by allowing content creators to livestream from desktops, provide paid subscriptions, and offer full-screen video content. The company is focusing on user growth through marketing campaigns and infrastructure enhancements to accommodate more users. Management believes their initiatives will revolutionize social media experiences.
Personas Social (TSXV: PRSN) has provided an update on Keek's user acquisition marketing campaign. Keek, the original short-form video app launched in 2011, has relaunched its platform targeting markets where TikTok faces restrictions. The company launched its user acquisition program on December 17th, 2024, achieving notable preliminary results:
- Android user acquisition cost: $0.64 per user (70% of users)
- iOS user acquisition cost: $4.25 per user (30% of users)
- Blended acquisition cost: $1.80 per user
- Estimated CPM revenues: $6.30 per 1000 ad impressions
Keek is targeting an addressable market of over 600 million users across countries where TikTok is banned (9 countries), restricted (14 countries), or faces EU restrictions. The app has established presence in over 100 countries, with largest audiences in India and the U.S., both markets where TikTok faces operational challenges.
Personas Social (TSXV: PRSN) has launched a Keek marketing campaign in partnership with Google. The campaign targets multiple demographic groups, focusing on TikTok users in regions where TikTok faces restrictions. In Canada, where TikTok's commercial activities are suspended, and the US, where TikTok faces a potential sale deadline by January 2025, Keek sees significant opportunities to acquire content creators and followers.
The campaign also aims to reach 75 million former Keek users through various Google properties, including Shorts and YouTube, using nostalgia-based messaging. The company plans to track and report registration and usage statistics to shareholders. Keek is available on Apple AppStore, Google PlayStore, and www.keek.com.
Personas Social (TSXV: PRSN) has partnered with Google's New Business Partnership Team to market its Keek Social network. Google identified Keek as a potential high-growth business and offered an invite-only marketing opportunity. The program aims to secure 1 million app installs over the next 6-12 months through Google's ecosystem, including YouTube and Google Play Store. Google will provide marketing expertise at no additional cost, while Personas will pay for impression-based advertising. The campaign will target both new and legacy Keek users. The app is available on Apple AppStore, Google Play Store, and www.keek.com.
Personas Social Incorporated (TSXV: PRSN) has provided additional information regarding the proposed sale of its 'Peeks Social' platform to Mii.TV Inc. for $4,540,000. The transaction involves a 50% upfront payment and the remainder paid over 36 months. A Special Committee, formed to evaluate the sale, negotiated with Mii.TV and CEO Mark Itwaru, who initially expressed interest in acquiring the assets.
The Special Committee, comprised of Bill Lavin and James Westlake, rejected an initial offer of ~$2 million and engaged Lynch & Associates for a valuation report. The final purchase price of $4,540,000 was based on the medium valuation provided in the report. The Special Committee concluded that the transaction was fair, appropriate, and in the best interests of the company, allowing Personas to focus on developing its new Keeks Social platform.
Personas Social Incorporated (TSXV: PRSNF) has entered into a definitive agreement with Mii.TV Inc. to sell its Peeks Social platform assets for $4,540,000. The transaction, subject to shareholder and regulatory approvals, involves a 50% upfront payment and the remainder paid over 36 months. As a related party transaction, it requires majority minority shareholder approval. Post-sale, Personas plans to focus on developing its Keeks Social platform. The company will hold a shareholder meeting on October 1, 2024, to seek approvals, with the transaction expected to close by October 31, 2024.
Personas Social Incorporated (TSXV: PRSN) has entered into a letter of intent with Mii.TV Inc. to sell its Peeks Social platform assets for $4,540,000. The transaction, considered a related party deal, requires disinterested shareholder approval. Key details:
- 50% ($2,270,000) paid at closing, including $1,056,280 in assumed liabilities
- Remaining 50% paid over 36 months
- Subject to TSX Venture Exchange approval
- Special committee formed to negotiate the deal
- Annual general and special shareholder meeting scheduled for October 1, 2024
- Transaction expected to close by October 31, 2024
Post-sale, Personas plans to focus on developing its Keek Social platform.
Personas Social announces the launch of its new influencer marketing campaigns aimed at promoting its Keek platform. This marketing initiative will reward influencers with over 100,000 followers through shares and/or cash for creating original content on Keek. Users with fewer followers can also participate but at lower reward tiers. Earnings will accumulate in their Keek wallet alongside a real-time feed of the company's share price. The campaign will run for an initial three-month trial with a fixed number of shares to minimize dilution. CEO Mark Itwaru emphasizes this initiative as a strategic move to significantly increase Keek's usage and attractiveness.
Personas Social re-launches Keek.com, offering a high-quality, feature-rich video viewing platform similar to YouTube. The new site enables content creators to upload or live stream, with additional support for gamers to stream their desktop games. Keek.com includes a multi-currency e-wallet for banking commissions and receiving incentives, along with engagement analytics for content creators. The site also boasts a referral program for earning credits. With approximately 800,000 backlinks, the re-launch aims to enhance marketing efforts and drive significant user traffic. Keek is available on Apple AppStore, Google Playstore, and www.keek.com.
Personas Social announced its Q1 2024 financial results, reporting a net loss of $2,359 compared to a net income of $108,295 in Q1 2023. Expenses rose significantly from $396,451 to $531,447, primarily due to increased consulting costs. These figures are detailed in the company's financial statements and MD&A for the quarter ending March 31, 2024, both filed with SEDAR.
Personas Social has completed the development of its Keek website, which will be launched next week. The site will complement the Keek mobile app, offering new features for content creators and gamers, including desktop livestreaming, paid subscriptions, and an integrated e-wallet for revenue payouts. The platform will support both longform and shortform video content. The company aims to enhance the user experience with this dual-format approach, making it unique and compelling for users. The Keek app is available on Apple Appstore and Google Playstore.
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