TAP Air Portugal Expands 25-Year Relationship With PROS to Enhance Dynamic Pricing and Create Customer-Centric Offers
TAP Air Portugal is expanding its 25-year partnership with PROS Holdings (NYSE: PRO) to enhance its dynamic pricing and customer offer capabilities. The airline will implement PROS Revenue Management with Willingness-to-Pay (WTP) technology, while continuing to use Real-Time Dynamic Pricing and Group Sales Optimizer. These AI-powered solutions will help TAP optimize pricing based on customer segments, improve booking conversions, and respond faster to market changes. The implementation aims to deliver more personalized offers, increase customer loyalty, and generate incremental revenue through advanced price optimization and real-time seat availability management.
TAP Air Portugal sta ampliando la sua partnership venticinquennale con PROS Holdings (NYSE: PRO) per migliorare le sue capacità di pricing dinamico e offerta al cliente. La compagnia aerea implementerà il PROS Revenue Management con la tecnologia Willingness-to-Pay (WTP), continuando a utilizzare Real-Time Dynamic Pricing e Group Sales Optimizer. Queste soluzioni alimentate dall'IA aiuteranno TAP a ottimizzare i prezzi in base ai segmenti di clientela, migliorare le conversioni di prenotazione e rispondere più rapidamente ai cambiamenti del mercato. L'implementazione mira a offrire proposte più personalizzate, aumentare la fedeltà dei clienti e generare ricavi incrementali attraverso un'ottimizzazione avanzata dei prezzi e una gestione in tempo reale della disponibilità dei posti.
TAP Air Portugal está ampliando su asociación de 25 años con PROS Holdings (NYSE: PRO) para mejorar sus capacidades de precios dinámicos y ofertas al cliente. La aerolínea implementará PROS Revenue Management con la tecnología de Willingness-to-Pay (WTP), mientras continúa utilizando Real-Time Dynamic Pricing y Group Sales Optimizer. Estas soluciones impulsadas por IA ayudarán a TAP a optimizar los precios según los segmentos de clientes, mejorar las conversiones de reservas y responder más rápido a los cambios del mercado. La implementación tiene como objetivo ofrecer ofertas más personalizadas, aumentar la lealtad del cliente y generar ingresos adicionales a través de una optimización avanzada de precios y una gestión de disponibilidad de asientos en tiempo real.
TAP Air Portugal는 PROS Holdings (NYSE: PRO)와의 25년 파트너십을 확대하여 동적 가격 책정 및 고객 제공 능력을 향상시키고 있습니다. 항공사는 Willingness-to-Pay (WTP) 기술을 적용한 PROS Revenue Management를 도입할 예정이며, Real-Time Dynamic Pricing 및 Group Sales Optimizer를 계속 사용할 것입니다. 이러한 AI 기반 솔루션은 TAP이 고객 세그먼트에 따라 가격을 최적화하고, 예약 전환율을 개선하며, 시장 변화에 더 빠르게 대응할 수 있도록 도와줍니다. 구현의 목표는 보다 개인화된 제안을 제공하고, 고객 충성도를 높이며, 고급 가격 최적화 및 실시간 좌석 가용성 관리를 통해 추가적인 수익을 창출하는 것입니다.
TAP Air Portugal élargit son partenariat de 25 ans avec PROS Holdings (NYSE: PRO) afin d'améliorer ses capacités de tarification dynamique et d'offre client. La compagnie aérienne mettra en œuvre PROS Revenue Management avec la technologie de Willingness-to-Pay (WTP), tout en continuant d'utiliser Real-Time Dynamic Pricing et Group Sales Optimizer. Ces solutions alimentées par l'IA aideront TAP à optimiser les prix en fonction des segments de clients, à améliorer les conversions de réservation et à réagir plus rapidement aux changements du marché. L'objectif de cette mise en œuvre est de fournir des offres plus personnalisées, d'augmenter la fidélité des clients et de générer des revenus supplémentaires grâce à une optimisation avancée des prix et à une gestion de la disponibilité des sièges en temps réel.
TAP Air Portugal erweitert ihre 25-jährige Partnerschaft mit PROS Holdings (NYSE: PRO), um ihre dynamischen Preis- und Kundenangebot-Fähigkeiten zu verbessern. Die Fluggesellschaft wird PROS Revenue Management mit Willingness-to-Pay (WTP)-Technologie implementieren und weiterhin Real-Time Dynamic Pricing und Group Sales Optimizer nutzen. Diese KI-gestützten Lösungen werden TAP dabei helfen, Preise basierend auf Kundensegmenten zu optimieren, die Buchungsquoten zu verbessern und schneller auf Marktveränderungen zu reagieren. Ziel der Implementierung ist es, personalisierte Angebote bereitzustellen, die Kundenbindung zu erhöhen und durch fortgeschrittene Preisoptimierung sowie die Verwaltung der Sitzplatzverfügbarkeit in Echtzeit zusätzliche Einnahmen zu generieren.
- 25-year partnership expansion demonstrates long-term client retention
- Implementation of advanced AI solutions enhances revenue optimization capabilities
- Technology enables real-time pricing adjustments and improved market responsiveness
- Solution reduces GDS fees through group booking optimization
- None.
Insights
This deal expansion demonstrates PROS' strong market position in airline revenue optimization software and its ability to retain and grow key accounts. The 25-year relationship with TAP Air Portugal validates the stickiness of PROS' solutions and potential for upselling existing customers to newer AI capabilities.
The enhanced partnership focuses on critical revenue-generating tools including Willingness-to-Pay forecasting, Real-Time Dynamic Pricing and Group Sales Optimizer. These AI-powered solutions help airlines maximize revenue through optimized pricing and improved conversion rates. For PROS, this type of expanded deployment typically translates to higher recurring revenue streams and deeper client relationships.
While financial terms weren't disclosed, the deal reinforces PROS' competitive moat in the airline industry through advanced AI capabilities and long-term customer relationships. This is particularly relevant given airlines' increasing focus on dynamic pricing and personalization to drive revenue growth.
Next-generation Willingness-to-Pay capabilities and continued investment in PROS Real-Time Dynamic Pricing and Group Sales Optimizer to produce optimized offers that fuel modern airline retailing
PROS Revenue Management with Willingness-to-Pay (WTP) enables TAP to leverage PROS most advanced AI-powered solution to forecast the relationship between price and demand, optimizing class availability based on price sensitivity. This helps TAP tailor offers by customer segment without alienating budget-conscious travelers. Understanding WTP also allows TAP to price strategically in their markets, maximizing revenue while remaining attractive to specific customer segments.
Mario Cruz, Chief Commercial and Revenue Officer of TAP Air Portugal says of the expansion, “Providing our customers with exceptional experiences is at the heart of TAP’s commercial commitment. By adopting the most advanced revenue management and airline pricing solutions from a trusted market leader, we will deliver more personalized and dynamic offers that customers find truly desirable and valuable – leading to greater conversion rates, customer loyalty and incremental revenue to power our future.”
TAP continues to leverage PROS Real-Time Dynamic Pricing (RTDP) to compute seat availability in real-time, protecting against inventory spoilage and increasing conversions to capture demand during the shopping process. PROS RTDP ensures accurate, scalable pricing across all channels with minimal analyst intervention, allowing TAP to adjust prices in real-time and react to market changes, providing the best offers to convert more shoppers.
TAP also continues to use PROS Group Sales Optimizer to manage group bookings more effectively and efficiently, optimizing revenue by dynamically pricing group offers and reducing costly GDS fees.
“Modern airline retailing requires new strategies, technologies and processes to unlock value across every customer interaction,” says Surain Adyanthaya, President, Global Industries, PROS. “Through long-term collaboration and PROS innovation, TAP is poised to productively grow its customer base across all segments and truly transform its commercial strategy. We are proud and honored to be a trusted TAP partner for more than 25 years and look forward to pursuing future milestones together.”
For more information on PROS Airline Solutions, visit www.pros.com/travel.
About PROS
PROS Holdings, Inc. (NYSE: PRO) is a leading provider of AI-powered SaaS pricing, CPQ, revenue management, and digital offer marketing solutions. Its vision is to optimize every shopping and selling experience. With nearly 40 years of industry expertise and a proven track record of success, PROS helps B2B and B2C companies across the globe, in a variety of industries, including airlines, manufacturing, distribution, and services, drive profitable growth. The PROS Platform leverages AI to provide real-time predictive insights that enable businesses to drive revenue and margin improvements. To learn more about PROS and our innovative SaaS solutions, please visit our website at www.pros.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241113959776/en/
Amy Williams
+1 713-335-5916
awilliams@pros.com
Source: PROS Holdings, Inc.
FAQ
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