Mina Harigae and J.J. Spaun Named Player Ambassadors for PROS

Rhea-AI Summary

PROS Holdings, Inc. (NYSE: PRO) announced brand ambassadors Mina Harigae and J.J. Spaun for 2023, featuring the PROS logo on their golf apparel. Harigae, starting her 14th LPGA season, aims to build on her successful 2022, including a runner-up finish at the U.S. Women’s Open. Spaun, a 2022 PGA TOUR winner, expresses pride in aligning with PROS values. Chief Marketing Officer Grad Conn emphasizes the brand's commitment to equity and inclusion. PROS is recognized for its AI-driven CPQ and price optimization, boasting significant efficiency and revenue gains for clients. The partnership aims to enhance brand visibility in professional golf.

Positive

• Appointment of Mina Harigae and J.J. Spaun as brand ambassadors enhances brand visibility.
• Harigae aims to leverage strong 2022 performance with PROS branding.
• Spaun's alignment with PROS values indicates potential for effective brand representation.
• PROS recognized as a market leader in AI-driven solutions, aiding brand reputation.

Negative

• None.

The LPGA and PGA TOUR professionals will feature the PROS logo on their apparel through 2024

HOUSTON--(BUSINESS WIRE)-- PROS Holdings, Inc. (NYSE: PRO), the CFO’s best-kept secret for profitable growth, today formally announced LPGA Professional Mina Harigae and PGA TOUR Professional J.J. Spaun as brand ambassadors in a showcase of equitable support across the top tiers of professional golf.

Mina Harigae (Left) and J.J. Spaun (Right) (Photo: Business Wire)

Harigae began her fourteenth season on the LPGA last month at the Honda LPGA Thailand, where she wore the PROS logo on her front of hat and the right chest of her golf apparel. As she continues her 2023 campaign, Harigae looks to capitalize off a strong 2022, which saw her finish runner-up at the U.S. Women’s Open and made 15 event cuts.

“Partnering with PROS is a natural fit, with all the similarities between their brand and what I do in golf,” says Harigae. She continued, “I prioritize a precise, personalized training regimen to ensure success on the golf course; likewise, precision and personalization are critical to the PROS Platform for Sales because they’re at the forefront of buyer’s needs. Furthermore, PROS commitment to pay equity in how they have approached both my and J.J.’s partnerships make them not only a great partner for me, but for the game of golf.”

Spaun, who began featuring the PROS logo on the right chest of his apparel in Fall 2022, continues his sixth year on the PGA TOUR next week at the World Golf Championships - Dell Technologies Match Play in Austin, Texas. A PGA TOUR winner at the 2022 Valero Texas Open, Spaun has started the season with six T15 finishes or better and will look to continue this momentum in his second appearance in the Masters Tournament next month. “I’m incredibly excited about partnering with PROS, as the values of any company I represent need to align with my own,” Spaun commented. “Their team is intentional in decision-making at all levels which I appreciate, and I’m proud to have Mina as a teammate.”

“At PROS, striving for equity and inclusion is very important to us so we’re proud to partner with both Mina and J.J. as our first PROS brand ambassadors in golf,” said Grad Conn, Chief Marketing Officer at PROS. “Mina and J.J. are truly genuine people on and off the course and share our same values, making them a great fit with our people-first culture,” said Conn, continuing, “We’re eager to cheer Mina and J.J. to outperform this year.”

About PROS

PROS Holdings, Inc. (NYSE: PRO) is your company’s best-kept secret for profitable growth. Viewed as a market-leader by both Gartner and IDC for its CPQ and price optimization capabilities, PROS advanced AI delivers results to the world’s top brands including Cargill, Etihad, Honeywell, HP, Lenovo, Lufthansa, Siemens and more. With more than 30 million AI models, PROS award winning AI is the driving force in processing more than 2 trillion transactions per year. PROS customers report up to 96% efficiency gain, up to 5% margin improvement and up to 20% revenue lift, according to a recent ROI study. To learn more, visit www.pros.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230314005964/en/

Grad Conn

Chief Marketing Officer

grad@pros.com

Source: PROS Holdings, Inc.

FAQ

Who are the PRO brand ambassadors for 2023?

Mina Harigae and J.J. Spaun are the PRO brand ambassadors for 2023.

What does PROS Holdings focus on?

PROS Holdings focuses on AI-driven CPQ and price optimization solutions.

What are the recent achievements of Mina Harigae?

Mina Harigae had a strong 2022 season with a runner-up finish at the U.S. Women’s Open.

What is the significance of the PROS logo on PGA TOUR apparel?

The PROS logo on PGA TOUR apparel enhances brand visibility and showcases PROS' commitment to professional golf.