Malaysia Airlines Extends Relationship with PROS to Drive Profitable Growth
Malaysia Airlines has extended its strategic agreement with PROS Holdings (NYSE: PRO) by renewing PROS Revenue Management Advantage (RMA). The collaboration highlights the effectiveness of PROS' AI-powered technology in supporting the airline's post-COVID-19 recovery, contributing to two consecutive years of profitability.
As one of the first adopters of PROS RMA and Willingness-to-Pay in 2020, Malaysia Airlines has leveraged the platform to enhance demand forecasting and implement dynamic pricing strategies. The system enables the airline to create optimized offers and adapt quickly to market changes, despite ongoing cost and supply chain challenges.
The partnership aims to further advance the airline's journey toward offer optimization and continuous pricing, utilizing PROS' AI-powered SaaS solutions for pricing, CPQ, revenue management, and digital offer marketing.
Malaysia Airlines ha esteso il suo accordo strategico con PROS Holdings (NYSE: PRO) rinnovando il PROS Revenue Management Advantage (RMA). La collaborazione sottolinea l'efficacia della tecnologia basata sull'AI di PROS nel supportare il recupero post-COVID-19 della compagnia aerea, contribuendo a due anni consecutivi di profittabilità.
Essendo uno dei primi ad adottare il PROS RMA e la disponibilità a pagare nel 2020, Malaysia Airlines ha sfruttato la piattaforma per migliorare le previsioni di domanda e implementare strategie di prezzi dinamici. Il sistema consente alla compagnia aerea di creare offerte ottimizzate e adattarsi rapidamente ai cambiamenti del mercato, nonostante le sfide continue legate ai costi e alla catena di approvvigionamento.
Il partenariato mira a progredire ulteriormente nel percorso della compagnia aerea verso l'ottimizzazione delle offerte e una continua strategia di pricing, utilizzando le soluzioni SaaS basate sull'AI di PROS per la definizione dei prezzi, CPQ, gestione dei ricavi e marketing delle offerte digitali.
Malaysia Airlines ha extendido su acuerdo estratégico con PROS Holdings (NYSE: PRO) al renovar el PROS Revenue Management Advantage (RMA). La colaboración resalta la efectividad de la tecnología impulsada por IA de PROS en el apoyo a la recuperación de la aerolínea tras el COVID-19, contribuyendo a dos años consecutivos de rentabilidad.
Como uno de los primeros adoptantes de PROS RMA y la disposición a pagar en 2020, Malaysia Airlines ha aprovechado la plataforma para mejorar las previsiones de demanda e implementar estrategias de precios dinámicos. El sistema permite a la aerolínea crear ofertas optimizadas y adaptarse rápidamente a los cambios del mercado, a pesar de los desafíos continuos relacionados con costos y la cadena de suministro.
La asociación tiene como objetivo avanzar aún más en el camino de la aerolínea hacia la optimización de ofertas y una estrategia de precios continua, utilizando las soluciones SaaS impulsadas por IA de PROS para precios, CPQ, gestión de ingresos y marketing de ofertas digitales.
말레이시아 항공은 PROS Holdings (NYSE: PRO)와의 전략적 계약을 PROS 수익 관리 이점(RMA) 갱신을 통해 연장하였습니다. 이 협력은 PROS의 AI 기반 기술이 COVID-19 이후 항공사의 회복을 지원하는 데 효과적임을 강조하며, 두 번째 연속 이익을 향상시켰습니다.
2020년 PROS RMA와 지불 의사를 처음 채택한 항공사 중 하나인 말레이시아 항공은 이 플랫폼을 활용하여 수요 예측을 개선하고 동적 가격 전략을 구현했습니다. 이 시스템은 항공사가 최적화된 제안을 생성하고 비용 및 공급 체인 문제에도 불구하고 시장 변화에 신속하게 대응할 수 있도록 합니다.
이번 파트너십은 PROS의 AI 기반 SaaS 솔루션을 활용하여 가격 책정, CPQ, 수익 관리 및 디지털 제공 마케팅을 통해 항공사의 제공 최적화 및 지속적인 가격 책정 여정을 더욱 발전시키는 것을 목표로 합니다.
Malaysia Airlines a prolongé son accord stratégique avec PROS Holdings (NYSE: PRO) en renouvelant le PROS Revenue Management Advantage (RMA). Cette collaboration souligne l'efficacité de la technologie basée sur l'IA de PROS dans le soutien à la reprise de la compagnie aérienne après le COVID-19, contribuant à deux années consécutives de rentabilité.
En tant que l'un des premiers utilisateurs du PROS RMA et de la disposition à payer en 2020, Malaysia Airlines a utilisé la plateforme pour améliorer les prévisions de demande et mettre en œuvre des stratégies de tarification dynamique. Le système permet à la compagnie aérienne de créer des offres optimisées et de s'adapter rapidement aux évolutions du marché, malgré les défis persistants liés aux coûts et à la chaîne d'approvisionnement.
Le partenariat vise à faire progresser encore davantage le parcours de la compagnie aérienne vers l'optimisation des offres et une tarification continue, en utilisant les solutions SaaS basées sur l'IA de PROS pour la tarification, le CPQ, la gestion des revenus et le marketing des offres numériques.
Malaysia Airlines hat ihre strategische Vereinbarung mit PROS Holdings (NYSE: PRO) durch die Erneuerung des PROS Revenue Management Advantage (RMA) verlängert. Die Zusammenarbeit unterstreicht die Effektivität der KI-gestützten Technologie von PROS zur Unterstützung der Post-COVID-19-Rückgewinnung der Fluggesellschaft und trägt zu zwei aufeinander folgenden Jahren der Rentabilität bei.
Als einer der ersten Anwender des PROS RMA und der Zahlungsbereitschaft im Jahr 2020 hat Malaysia Airlines die Plattform genutzt, um die Nachfrageprognose zu verbessern und dynamische Preisstrategien umzusetzen. Das System ermöglicht es der Fluggesellschaft, optimierte Angebote zu erstellen und sich trotz anhaltender Kosten- und Lieferkettenherausforderungen schnell an Marktveränderungen anzupassen.
Die Partnerschaft zielt darauf ab, die Reise der Fluggesellschaft zur Angebotsoptimierung und kontinuierlicher Preisgestaltung weiter voranzutreiben, indem die KI-gestützten SaaS-Lösungen von PROS für Preisgestaltung, CPQ, Ertragsmanagement und digitales Angebotsmarketing genutzt werden.
- Achieved two consecutive years of profitability post-COVID-19
- Successfully implemented dynamic pricing and demand forecasting capabilities
- Extended strategic partnership indicates strong performance of PROS solutions
- Facing ongoing cost and supply chain challenges
Insights
The renewal of PROS Revenue Management Advantage (RMA) by Malaysia Airlines represents a strategic win for PROS Holdings. This extension validates PROS's technology effectiveness, as evidenced by Malaysia Airlines achieving two consecutive years of profitability post-COVID. For investors, this signals strong product-market fit and customer retention in the aviation sector.
The deal's value extends beyond immediate revenue implications. PROS's AI-powered platform has demonstrated its ability to drive tangible business outcomes, which strengthens its competitive position in the
Most importantly, this renewal indicates high switching costs and strong customer lock-in, essential factors for SaaS business model sustainability. The partnership's expansion suggests potential for upselling additional services, contributing to PROS's recurring revenue growth.
The strategic agreement highlights several key market dynamics worth noting. First, Malaysia Airlines' early adoption of PROS's Willingness-to-Pay technology in 2020 positions them ahead of regional competitors in pricing optimization. This technological edge is important in the price-sensitive Asian aviation market.
The partnership's success in navigating post-COVID recovery demonstrates the platform's adaptability to major market disruptions. PROS's AI capabilities in dynamic pricing and demand forecasting have proven particularly valuable amid ongoing supply chain challenges and cost pressures facing the airline industry.
For context, airlines typically see a
The technical implementation aspects of this deal reveal PROS's competitive advantages in AI-driven revenue optimization. Their platform's ability to handle complex variables like dynamic pricing, demand forecasting and offer optimization demonstrates sophisticated machine learning capabilities that create significant barriers to entry for competitors.
The progression toward continuous pricing and offer optimization indicates PROS's platform is evolving beyond traditional revenue management into more advanced AI-driven solutions. This technological trajectory aligns with industry trends toward real-time pricing and personalized offers, positioning PROS at the forefront of aviation technology innovation.
The scalability of PROS's SaaS platform and its proven integration with Malaysia Airlines' operations suggest strong technical moat. The continuous enhancement of their AI models through real-world application provides valuable data feedback loops, further strengthening their competitive advantage in the market.
PROS and Malaysia Airlines sign a long-term strategic agreement to enhance revenue management and drive growth
“Competitive intensity continues to drive us to adopt the most advanced revenue management technology in order to create compelling offers designed to maximize revenue,” said Dersenish Aresandiran, Chief Commercial Officer of Airlines from Malaysia Aviation Group. “PROS has been an exceptional partner, delivering cutting-edge offer AI so that we can provide the right product and price to the customer. These capabilities continue to make us the successful, profitable carrier we are today.”
By utilizing PROS RMA, Malaysia Airlines has been able to forecast demand more accurately and implement dynamic pricing strategies that are more likely to convert passengers with optimized offers. As one of the first adopters of PROS RMA and Willingness-to-Pay in 2020, Malaysia Airlines has benefitted from an increasingly adaptive solution that has helped the airline adopt state-of-the-art technology and strategically improve revenue over time.
The strategic collaboration enables Malaysia Airlines to adapt quickly to shifts in market dynamics and make data-driven decisions that maximize revenue potential, even amid ongoing cost and supply chain challenges. With continued adoption of the PROS Platform, the airline is progressing on its journey toward offer optimization and laying a foundation for continuous pricing.
“This expansion is a testament to our deep relationship with Malaysia Airlines, as well as the power and innovation of our platform,” said Surain Adyanthaya, President, Global Industries, PROS. “We are proud to continue to support Malaysia Airlines in achieving their revenue management goals, optimizing offers in a highly competitive market and ultimately continuing on their journey toward offer optimization.”
To learn more about PROS Revenue Management solutions, visit pros.com/products/airline-revenue-management-software.
About PROS
PROS Holdings, Inc. (NYSE: PRO) is a leading provider of AI-powered SaaS pricing, CPQ, revenue management, and digital offer marketing solutions. Our vision is to optimize every shopping and selling experience. With nearly 40 years of industry expertise and a proven track record of success, PROS helps B2B and B2C companies across the globe, in a variety of industries, including airlines, manufacturing, distribution, and services, drive profitable growth. The PROS Platform leverages AI to provide real-time predictive insights that enable businesses to drive revenue and margin improvements. To learn more about PROS and our innovative SaaS solutions, please visit our website at www.pros.com.
About Malaysia Airlines
Malaysia Airlines is the national carrier of
Since September 2015, the airline has been owned and operated by Malaysia Airlines Berhad. It is part of the Malaysia Aviation Group (MAG), a global aviation organisation that comprises of different aviation business and lifestyle travel solution portfolios aimed at serving global air travel needs. The airline is committed to facilitating safe and seamless travels by placing safety and hygiene as the anchor across all end-to-end consumer touchpoints in line with its MHFlySafe initiative. Via its alliance with oneworld®, Malaysia Airlines offers superior connectivity to more than 900 destinations in 170 territories across the globe. For more information, please visit www.malaysiaairlines.com and download the Malaysia Airlines app to get the latest promotions conveniently at your fingertips.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250121972080/en/
PROS Media Contact
Amy Williams
+1 713-335-5916
awilliams@pros.com
Source: PROS Holdings, Inc.
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