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PROS Named a Leader in the 2025 Gartner® Magic Quadrant™ for Configure, Price and Quote Applications for Third Time

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PROS Holdings (NYSE: PRO), a leading SaaS provider of AI-powered pricing and selling solutions, has been named a Leader in the 2025 Gartner Magic Quadrant for Configure, Price and Quote (CPQ) Applications. This marks the third time PROS has achieved this recognition, highlighting their excellence in Completeness of Vision and Ability to Execute.

PROS Smart CPQ distinguishes itself through product differentiation and omnichannel commerce approach, featuring collaborative quoting capabilities that integrate direct sales with eCommerce. The solution provides consistent, personalized interactions, real-time quote synchronization, and self-service portals. When combined with AI-powered pricing capabilities, PROS offers a comprehensive CPQ solution that helps businesses optimize sales transactions across channels.

Notably, PROS is one of only two companies to achieve leadership recognition across multiple analyst reports, including the Forrester Wave, IDC MarketScape, Nucleus Value Matrix, and Frost Radar.

PROS Holdings (NYSE: PRO), un importante fornitore SaaS di soluzioni per la determinazione dei prezzi e la vendita alimentate dall'IA, è stata nominata Leader nel Gartner Magic Quadrant 2025 per Applicazioni di Configurazione, Prezzo e Preventivo (CPQ). Questo segna la terza volta che PROS ottiene questo riconoscimento, sottolineando la loro eccellenza nella Completezza della Visione e nella Capacità di Esecuzione.

PROS Smart CPQ si distingue per la differenziazione del prodotto e l'approccio al commercio omnicanale, con funzionalità di preventivazione collaborativa che integrano le vendite dirette con l'eCommerce. La soluzione offre interazioni costanti e personalizzate, sincronizzazione dei preventivi in tempo reale e portali di self-service. Combinata con le capacità di pricing alimentate dall'IA, PROS offre una soluzione CPQ completa che aiuta le aziende a ottimizzare le transazioni di vendita attraverso diversi canali.

È importante notare che PROS è una delle sole due aziende a ottenere riconoscimenti di leadership in più rapporti di analisi, tra cui il Forrester Wave, IDC MarketScape, Nucleus Value Matrix e Frost Radar.

PROS Holdings (NYSE: PRO), un proveedor líder de SaaS de soluciones de precios y ventas impulsadas por IA, ha sido nombrado Líder en el Cuadrante Mágico de Gartner 2025 para Aplicaciones de Configuración, Precio y Cotización (CPQ). Este es el tercer año que PROS logra este reconocimiento, destacando su excelencia en Integridad de Visión y Capacidad de Ejecución.

PROS Smart CPQ se distingue por la diferenciación de producto y un enfoque de comercio omnicanal, presentando capacidades de cotización colaborativa que integran ventas directas con eCommerce. La solución proporciona interacciones consistentes y personalizadas, sincronización de cotizaciones en tiempo real y portales de autoservicio. Cuando se combina con capacidades de precios impulsadas por IA, PROS ofrece una solución CPQ integral que ayuda a las empresas a optimizar las transacciones de venta a través de múltiples canales.

Cabe destacar que PROS es una de solo dos empresas en obtener reconocimiento de liderazgo en múltiples informes de analistas, incluidos el Forrester Wave, IDC MarketScape, Nucleus Value Matrix y Frost Radar.

PROS Holdings (NYSE: PRO), AI 기반 가격 책정 및 판매 솔루션의 선도적인 SaaS 제공업체는 2025 Gartner 매직 쿼드런트에서 구성, 가격 및 견적(CPQ) 애플리케이션의 리더에 선정되었습니다. 이는 PROS가 이 인정을 세 번째로 획득한 것으로, 비전의 완전성과 실행 능력에서의 우수성을 강조합니다.

PROS Smart CPQ는 제품 차별화와 옴니채널 상거래 접근 방식을 통해 두드러지며, 직접 판매와 전자 상거래를 통합하는 협업 견적 기능을 특징으로 합니다. 이 솔루션은 일관되고 개인화된 상호작용, 실시간 견적 동기화 및 셀프 서비스 포털을 제공합니다. AI 기반 가격 책정 기능과 결합되어 PROS는 기업이 다양한 채널에서 판매 거래를 최적화할 수 있도록 돕는 종합적인 CPQ 솔루션을 제공합니다.

특히 PROS는 포레스터 웨이브, IDC 마켓스케이프, 누클리어스 가치 매트릭스, 프로스트 레이더를 포함한 여러 분석 보고서에서 리더십 인정을 받은 두 개 기업 중 하나입니다.

PROS Holdings (NYSE: PRO), un fournisseur SaaS de premier plan de solutions de tarification et de vente alimentées par l'IA, a été nommé Leader dans le Magic Quadrant 2025 de Gartner pour les Applications de Configuration, de Prix et de Devis (CPQ). C'est la troisième fois que PROS reçoit cette reconnaissance, mettant en lumière leur excellence en Complétude de Vision et capacité d'Exécution.

PROS Smart CPQ se distingue par sa différenciation de produit et son approche du commerce omnicanal, avec des capacités de devis collaboratifs qui intègrent les ventes directes à l'eCommerce. La solution propose des interactions cohérentes et personnalisées, une synchronisation des devis en temps réel et des portails en libre-service. Lorsqu'on l'associe à des capacités de tarification alimentées par l'IA, PROS offre une solution CPQ complète qui aide les entreprises à optimiser les transactions de vente à travers les canaux.

Notamment, PROS est l'une des seules deux entreprises à obtenir une reconnaissance de leadership dans plusieurs rapports d'analystes, y compris le Forrester Wave, IDC MarketScape, Nucleus Value Matrix et Frost Radar.

PROS Holdings (NYSE: PRO), ein führender SaaS-Anbieter von KI-gestützten Preis- und Verkaufslösungen, wurde als Leader im Gartner Magic Quadrant 2025 für Konfigurieren, Preis und Angebot (CPQ)-Anwendungen ausgezeichnet. Dies ist das dritte Mal, dass PROS diese Anerkennung erhält, was ihre Exzellenz in der Vollständigkeit der Vision und Fähigkeit zur Ausführung hervorhebt.

PROS Smart CPQ hebt sich durch Produktdifferenzierung und einen Omnichannel-Ansatz ab und bietet kooperative Angebotsfunktionen, die den Direktvertrieb mit dem E-Commerce integrieren. Die Lösung ermöglicht konsistente, personalisierte Interaktionen, die Synchronisierung von Angeboten in Echtzeit und Self-Service-Portale. In Kombination mit KI-gestützten Preisgestaltungsfähigkeiten bietet PROS eine umfassende CPQ-Lösung, die Unternehmen dabei hilft, Verkaufsabschlüsse über verschiedene Kanäle zu optimieren.

Bemerkenswert ist, dass PROS eines von nur zwei Unternehmen ist, die in mehreren Analystenberichten, darunter Forrester Wave, IDC MarketScape, Nucleus Value Matrix und Frost Radar, eine Führungsanerkennung erhalten haben.

Positive
  • Named Leader in 2025 Gartner Magic Quadrant for CPQ Applications
  • Achieved leadership recognition across multiple major analyst reports
  • Offers comprehensive integration of AI-powered pricing with CPQ capabilities
  • Provides omnichannel commerce solution with real-time synchronization
Negative
  • None.

Insights

This prestigious analyst recognition carries substantial weight for PROS' market position and future growth trajectory. Being named a Leader by all five major analyst firms - Gartner, Forrester, IDC, Nucleus and Frost - creates a powerful competitive moat, particularly as only one other vendor shares this distinction. This comprehensive validation typically translates into:

1. Enhanced Enterprise Sales Opportunities: Large enterprises often require vendors to be Leaders in analyst evaluations as part of their procurement criteria. This positioning gives PROS preferred vendor status in high-value enterprise deals.

2. Technological Differentiation: PROS' integration of AI-powered pricing with CPQ creates a unique value proposition. While competitors typically offer either strong CPQ or pricing capabilities, PROS' unified platform addresses the full quote-to-cash cycle, potentially commanding premium pricing and higher customer retention.

3. Market Timing Advantage: The CPQ market is experiencing accelerated growth as B2B companies digitize their sales processes. PROS' emphasis on omnichannel commerce and self-service capabilities aligns perfectly with the post-pandemic shift toward digital-first buying experiences.

4. Competitive Positioning: The collaborative quoting feature addresses a critical gap in traditional CPQ solutions by enabling seamless coordination between direct sales and eCommerce channels. This differentiator is particularly valuable as B2B buyers increasingly demand consumer-grade digital experiences.

The recognition's timing and comprehensive nature suggest PROS is well-positioned to capitalize on the growing enterprise demand for integrated pricing and CPQ solutions, potentially leading to accelerated enterprise adoption and improved deal economics.

PROS recognized for Completeness of Vision and Ability to Execute

HOUSTON--(BUSINESS WIRE)-- PROS Holdings, Inc. (NYSE: PRO), a leading SaaS provider of AI-powered pricing and selling solutions, today announced that it has once again been recognized as a Leader by Gartner, Inc. in its 2025 Magic Quadrant for Configure, Price and Quote (CPQ) Applications1. PROS has also been named a Leader in the Forrester Wave, IDC MarketScape, Nucleus Value Matrix and Frost Radar—one of only two companies to achieve this milestone.

“We believe this recognition reinforces the role of PROS Smart CPQ within the broader digital economy and further demonstrates customer confidence, and by extension analyst confidence, in how PROS is helping businesses optimize sales transactions across every channel,” said Andres Reiner, Chief Executive Officer, PROS. “We feel it is a testament to our team's dedication to product excellence and innovation, and also to the trust our customers place in us to help them achieve profitable growth."

CPQ solutions are an essential component for B2B sales in today's competitive market. By automating complex configurations, optimizing prices and streamlining the sales process, CPQ tools reduce errors and accelerate sales cycles, allowing sales teams to focus on closing deals. Seamless integration with CRM and ERP systems help ensure real-time data synchronization and creates greater sales efficiency and ROI. CPQ solutions also provide a competitive edge by delivering prescriptive and precise quotes, ultimately driving better sales outcomes and customer satisfaction.

"PROS Smart CPQ stands out in the market due to its unparalleled product differentiation and visionary approach to omnichannel commerce,” said Sunil John, Chief Product Officer, PROS. “With collaborative quoting, our solution bridges the gap between direct sales and eCommerce, creating consistent, personalized interactions, synchronizing quotes in real-time and providing self-service portals that meet the needs of today’s buyers. When combined with our advanced AI-powered pricing capabilities, we believe PROS is the most comprehensive, scalable, and user-friendly CPQ solution available—helping businesses across industries achieve their commercial objectives, regardless of market dynamics."

For more information on the PROS Platform and PROS Smart CPQ, visit pros.com/cpq. To view PROS latest analyst reports, visit pros.com/learn/analyst-reports.

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1 Gartner, Magic Quadrant for Configure, Price and Quote Applications, Mark Lewis, Luke Tipping, 22 January 2025.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About PROS

PROS Holdings, Inc. (NYSE: PRO) is a leading provider of AI-powered SaaS pricing, CPQ, revenue management, and digital offer marketing solutions. Our vision is to optimize every shopping and selling experience. With nearly 40 years of industry expertise and a proven track record of success, PROS helps B2B and B2C companies across the globe, in a variety of industries, including airlines, manufacturing, distribution, and services, drive profitable growth. The PROS Platform leverages AI to provide real-time predictive insights that enable businesses to drive revenue and margin improvements. To learn more about PROS and our innovative SaaS solutions, please visit our website at www.pros.com.

PROS Media Contact

Amy Williams

+1 713-335-5916

awilliams@pros.com

Source: PROS Holdings, Inc.

FAQ

What recognition did PROS (PRO) receive in the 2025 Gartner Magic Quadrant?

PROS was named a Leader in the 2025 Gartner Magic Quadrant for Configure, Price and Quote (CPQ) Applications, recognized for its Completeness of Vision and Ability to Execute.

How many times has PROS (PRO) been named a Leader in Gartner's CPQ Magic Quadrant?

This is the third time PROS has been named a Leader in Gartner's Magic Quadrant for Configure, Price and Quote Applications.

What are the key features of PROS (PRO) Smart CPQ solution?

PROS Smart CPQ features collaborative quoting, integration between direct sales and eCommerce, real-time quote synchronization, self-service portals, and AI-powered pricing capabilities.

Which other analyst recognitions has PROS (PRO) received besides Gartner?

PROS has been named a Leader in the Forrester Wave, IDC MarketScape, Nucleus Value Matrix, and Frost Radar, being one of only two companies to achieve this milestone.

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