PERFECT MOMENT LTD - PMNT STOCK NEWS

Perfect Moment (NYSE American: PMNT) has successfully closed a $6.4 million private placement of 12% Series AA Convertible Preferred Stock, with shares convertible to common stock at $1.1601 per share. Chairman Max Gottschalk invested $2.0 million, while Kahala19, contributed another $2.0 million and converted its previous $2.0 million convertible note to common stock at $1.00 per share.

The company has eliminated all convertible debt and plans to use the proceeds for strategic growth initiatives, working capital, and general corporate purposes. The financing follows the appointment of new executive leadership from Canada Goose, who have implemented a transformation program focusing on:

• Structural cost reductions across supply chain
• Enhanced gross margin through improved sourcing
• More efficient inventory management
• Brand expansion and global omnichannel growth

Perfect Moment [NYSE American: PMNT] and BWT Alpine Formula One Team have announced a partnership to launch a special-edition capsule collection combining luxury skiwear with racing performance elements.

The collaboration unites two French Alps-born brands, merging Perfect Moment's high-performance skiwear expertise with BWT Alpine's motor racing heritage. The collection will feature:

• Technical outerwear including ski jackets, suits, and pants incorporating BWT Alpine's racing colors
• Base layers and knitwear designed for both slopes and racetrack use
• -edition hoodies, T-shirts, and accessories

The collection will be available exclusively on perfectmoment.com, with special pop-up experiences planned around selected race events. The launch will be supported by a marketing campaign highlighting the fusion of Formula One precision with mountain performance capabilities.

Perfect Moment (NYSE American: PMNT) reports record-breaking wholesale bookings of $12.7 million for its Autumn/Winter 2025 collection, marking a 30% increase from the previous year. The company's wholesale revenue, which represented 58% of total net revenue in FY2024, shows strong growth from both new and existing customers.

The company has expanded its global presence through partnerships with top-tier regional sales agencies across North America, UK, Europe, and Asia, focusing on luxury retailers and exclusive boutiques. Perfect Moment plans store openings in Switzerland, Turkey, and Germany, alongside luxury pop-ups in London and Dubai.

The company recently strengthened its team with key hires from Canada Goose and completed a global co-marketing campaign with Diageo. A new U.S. distribution center is now operational, improving customer experience and reducing costs. The company operates in the luxury ski apparel market ($1.7B in 2024) and luxury outerwear market ($17.9B in 2024), both projected to grow at ~6.5% CAGR through 2033.

Perfect Moment (NYSE American: PMNT), the luxury skiwear and lifestyle brand, has partnered with Johnnie Walker for exclusive après-ski experiences in Hokkaido, Japan and Deer Valley, Utah. The collaboration features the Johnnie Walker Blue Label Ice Chalet Scotch Whisky and Perfect Moment's Ice Chalet skiwear line.

The events included a takeover of the St. Regis Deer Valley mountain resort and an immersive pop-up experience at Niseko resort in Hokkaido. Global film and fashion icon Priyanka Chopra Jonas participated in the campaign, which officially launched in October with an integrated media campaign across multiple social media channels.

The campaign included exclusive interviews in major publications, a press launch event at Le Chalet at Saks Fifth Avenue in New York, and a takeover at Selfridges in London featuring virtual immersive experiences and window displays. The marketing initiative extended to outdoor advertising, including a landmark takeover at London's Marble Arch.

Perfect Moment (NYSE American: PMNT) has appointed Kristine Marvin as General Counsel, bringing 28 years of corporate and intellectual property law experience. Marvin, formerly VP and General Counsel at Timberland, will oversee legal framework, brand protection, and operations support for Perfect Moment's global expansion.

At Timberland, Marvin managed corporate governance and brand protection across 100+ countries for multiple brands, including The North Face and Vans. She was involved in NYSE regulatory reporting before Timberland's $2.3 billion acquisition by VF

This appointment follows Perfect Moment's recent recruitment of key personnel from Canada Goose, whose team achieved 48% revenue growth over four years, reaching C$1.3 billion in FY2024. The company aims to replicate this growth trajectory with its strengthened management team.

Perfect Moment (NYSE American: PMNT) has received acceptance from NYSE American for its plan to regain compliance with continued listing requirements by June 11, 2026. The company needs to address stockholders' equity issues following notifications received on December 11, 2024, and March 4, 2025, due to reported losses in recent fiscal years.

The company is implementing strategic initiatives including expansion into the luxury outerwear market and extending beyond traditional fall/winter seasons. Perfect Moment has strengthened its team with key hires from Canada Goose and opened its first U.S. distribution center, resulting in a 273 basis points improvement in gross margin for the fiscal third quarter through improved operating efficiency and reduced costs.

Perfect Moment (NYSE American: PMNT), the luxury skiwear and lifestyle brand, has strengthened its product development and production team with three key appointments from Canada Goose: Rui Morgadinho as Head of Production & Quality Assurance, Samantha Argotti as Head of Product, and Angela Sobral as Head of Sourcing.

The new hires previously contributed to Canada Goose's impressive 48% revenue growth over four years, reaching C$1.3 billion in FY2024. The team will report to Vittorio Giacomelli, former Canada Goose VP of product and sourcing, who recently joined Perfect Moment.

This strategic expansion aims to broaden the brand's appeal from slope to city wear and extend beyond the traditional fall/winter season. The company expects these appointments to enhance quality, improve efficiency, and optimize margins as Perfect Moment expands into the broader luxury outerwear market.

Perfect Moment (NYSE American: PMNT), the luxury skiwear and lifestyle brand, will attend the 37th Annual ROTH Conference at The Laguna Cliffs Marriott in Dana Point, California, on March 16-18, 2025.

Co-founder and chairman Max Gottschalk will conduct one-on-one meetings with analysts and investors on March 17-18, discussing the company's expansion into the global luxury outerwear market. Key developments include:

• Introduction of year-round products and anticipated Summer 2025 Collection
• Opening of seasonal retail stores in New York and London
• Establishment of new U.S. distribution center
• Engagement with strategic sales agencies globally
• Appointment of new senior leadership
• Launch of global co-marketing campaign with Diageo

Gottschalk will also participate in an industry panel discussion on 'Strategies for Emerging Outdoor and Active Lifestyle Brands,' hosted by ROTH analyst Matthew Koranda.

Perfect Moment (NYSE American: PMNT) announced that co-founder and chairman Max Gottschalk has purchased 51,000 shares of company stock in the open market on February 25, 2025. This acquisition increases his beneficial ownership with co-founder Jane Gottschalk to approximately 4.1 million shares, representing 24.3% of shares outstanding.

The luxury skiwear brand has been expanding beyond its core winter collection through:

• Introduction of year-round products across new categories
• Opening seasonal retail stores in New York and London
• Establishing new top-tier sales agencies globally
• Setting up a U.S. distribution center to lower costs and improve margins
• Appointing new senior leadership with luxury brand experience
• Launching a global co-marketing campaign with Diageo