BWT Alpine Formula One Team and Perfect Moment to Launch Capsule Skiwear Collection
Perfect Moment [NYSE American: PMNT] and BWT Alpine Formula One Team have announced a partnership to launch a special-edition capsule collection combining luxury skiwear with racing performance elements.
The collaboration unites two French Alps-born brands, merging Perfect Moment's high-performance skiwear expertise with BWT Alpine's motor racing heritage. The collection will feature:
- Technical outerwear including ski jackets, suits, and pants incorporating BWT Alpine's racing colors
- Base layers and knitwear designed for both slopes and racetrack use
- -edition hoodies, T-shirts, and accessories
The collection will be available exclusively on perfectmoment.com, with special pop-up experiences planned around selected race events. The launch will be supported by a marketing campaign highlighting the fusion of Formula One precision with mountain performance capabilities.
Perfect Moment [NYSE American: PMNT] e BWT Alpine Formula One Team hanno annunciato una partnership per lanciare una collezione in edizione speciale di capsule che combina abbigliamento da sci di lusso con elementi di performance da corsa.
La collaborazione unisce due marchi nati nelle Alpi francesi, fondendo l'expertise di Perfect Moment nell'abbigliamento da sci ad alte prestazioni con l'eredità delle corse automobilistiche di BWT Alpine. La collezione includerà:
- Abbigliamento tecnico esterno, tra cui giacche da sci, tute e pantaloni, che incorporano i colori da corsa di BWT Alpine
- Strati base e maglieria progettati per l'uso sia sulle piste che in pista
- Felpe, t-shirt e accessori in edizione limitata
La collezione sarà disponibile esclusivamente su perfectmoment.com, con esperienze pop-up speciali pianificate attorno a eventi di corsa selezionati. Il lancio sarà supportato da una campagna di marketing che mette in evidenza la fusione della precisione di Formula Uno con le capacità di performance montane.
Perfect Moment [NYSE American: PMNT] y BWT Alpine Formula One Team han anunciado una asociación para lanzar una colección de cápsulas de edición especial que combina ropa de esquí de lujo con elementos de rendimiento de carreras.
La colaboración une a dos marcas nacidas en los Alpes franceses, fusionando la experiencia de Perfect Moment en ropa de esquí de alto rendimiento con el legado de carreras de BWT Alpine. La colección incluirá:
- Ropa técnica exterior, incluyendo chaquetas, trajes y pantalones de esquí que incorporan los colores de carrera de BWT Alpine
- Capas base y prendas de punto diseñadas para su uso tanto en pistas como en circuitos de carreras
- Sudaderas, camisetas y accesorios de edición limitada
La colección estará disponible exclusivamente en perfectmoment.com, con experiencias pop-up especiales planeadas en torno a eventos de carreras seleccionados. El lanzamiento será respaldado por una campaña de marketing que destaca la fusión de la precisión de la Fórmula Uno con las capacidades de rendimiento en montaña.
퍼펙트 모멘트 [NYSE American: PMNT]와 BWT 알파인 포뮬러 원 팀이 고급 스키웨어와 레이싱 성능 요소를 결합한 특별 에디션 캡슐 컬렉션을 출시하기 위한 파트너십을 발표했습니다.
이번 협업은 프랑스 알프스에서 태어난 두 브랜드를 하나로 모으며, 퍼펙트 모멘트의 고성능 스키웨어 전문성과 BWT 알파인의 모터 레이싱 유산을 결합합니다. 컬렉션에는 다음이 포함됩니다:
- BWT 알파인의 레이싱 색상을 통합한 스키 자켓, 수트 및 바지를 포함한 기술적인 아우터웨어
- 슬로프와 레이싱 트랙 모두에서 사용할 수 있도록 설계된 베이스 레이어 및 니트웨어
- 한정판 후드티, 티셔츠 및 액세서리
컬렉션은 perfectmoment.com에서 독점적으로 제공되며, 선택된 레이스 이벤트를 중심으로 특별 팝업 경험이 계획되어 있습니다. 이번 출시에는 포뮬러 원의 정밀함과 산악 성능 능력의 융합을 강조하는 마케팅 캠페인이 지원될 것입니다.
Perfect Moment [NYSE American: PMNT] et BWT Alpine Formula One Team ont annoncé un partenariat pour lancer une collection capsule en édition spéciale alliant vêtements de ski de luxe et éléments de performance de course.
Cette collaboration réunit deux marques nées dans les Alpes françaises, fusionnant l'expertise de Perfect Moment en vêtements de ski haute performance avec l'héritage de BWT Alpine en sport automobile. La collection comprendra:
- Vêtements techniques extérieurs, y compris des vestes de ski, des combinaisons et des pantalons intégrant les couleurs de course de BWT Alpine
- Couches de base et vêtements tricotés conçus pour une utilisation sur les pistes et en circuit
- Hoodies, t-shirts et accessoires en édition limitée
La collection sera disponible exclusivement sur perfectmoment.com, avec des expériences pop-up spéciales prévues autour d'événements de course sélectionnés. Le lancement sera soutenu par une campagne de marketing mettant en avant la fusion de la précision de la Formule 1 avec les capacités de performance en montagne.
Perfect Moment [NYSE American: PMNT] und BWT Alpine Formula One Team haben eine Partnerschaft angekündigt, um eine spezielle Capsule Collection zu lancieren, die luxuriöse Skibekleidung mit Elementen der Rennsport-Performance kombiniert.
Die Zusammenarbeit vereint zwei in den französischen Alpen gegründete Marken und verbindet das Fachwissen von Perfect Moment in hochleistungsfähiger Skibekleidung mit dem Erbe von BWT Alpine im Motorsport. Die Kollektion wird Folgendes umfassen:
- Technische Oberbekleidung, einschließlich Skijacken, Anzügen und Hosen, die die Rennfarben von BWT Alpine integrieren
- Basisschichten und Strickwaren, die sowohl für Pisten als auch für Rennstrecken geeignet sind
- Limitierte Hoodies, T-Shirts und Accessoires
Die Kollektion wird exklusiv auf perfectmoment.com erhältlich sein, mit speziellen Pop-up-Erlebnissen, die rund um ausgewählte Rennveranstaltungen geplant sind. Der Launch wird durch eine Marketingkampagne unterstützt, die die Fusion von Formel-1-Präzision mit Bergleistungsfähigkeiten hervorhebt.
- Strategic brand partnership with prominent Formula One team expands market visibility
- Exclusive distribution strategy through direct-to-consumer channel
- Product line expansion into new performance wear category
- distribution channels may restrict sales potential
- Heavy reliance on single marketing partnership for growth
The sophisticated collection brings together two brands born in the French Alps with BWT Alpine Formula One Team’s motor racing heritage and Perfect Moment, founded in the mountains near
COLLECTION HIGHLIGHTS
The Perfect Moment x BWT Alpine Formula One Team capsule collection will feature a curated selection of technical outerwear and lifestyle pieces, seamlessly blending motorsport innovation with luxury skiwear aesthetics. The collection will include:
- Signature ski jackets, ski suits and performance-driven ski pants - reimagined with BWT Alpine Formula One Team’s bold racing colors and dynamic design.
- Versatile base layers and statement knitwear - perfect for both the slopes and the racetrack.
- Limited-edition hoodies, T-shirts, and accessories - infusing the team’s racing DNA into Perfect Moment fashion.
This collaboration marks the perfect fusion of two brands that thrive in extreme environments - whether on the track or in the mountains. The Perfect Moment x BWT Alpine Formula One Team collection captures the high-octane energy and engineering prowess of Formula One combining it with the sporting and technical innovation required in skiing apparel.
CAMPAIGN & LAUNCH
The launch will be accompanied by a high-impact campaign. The campaign highlights the seamless blend of Formula One precision and mountain performance, showcasing the versatility of the collection.
The collection will be available exclusively online at perfectmoment.com, with special pop-up experiences launching ahead of selected race events.
Jane Gottschalk, Perfect Moment co-founder and creative director says: “This collaboration is an exciting milestone for Perfect Moment blending the energy of BWT Alpine Formula One Team with our signature style and technical excellence. We wanted to create something truly special for fans of both worlds - high-performance apparel that looks as good as it performs on the slopes and at the track. The French heritage of BWT Alpine Formula One Team and Perfect Moment is a natural fit, for me, it just made sense and we can't wait to launch the collection soon.”
BWT Alpine Formula One Team added: “We are excited to join forces with Perfect Moment for this unique collaboration and bring the worlds of Formula One and luxury skiwear together. The technical outerwear produced by Perfect Moment resonates with BWT Alpine Formula One Team’s innovative objectives, and we are looking forward to launching the collection very soon.”
About Perfect Moment
Founded in 1984, in the mountains of
Initially the vision of extreme sports filmmaker and professional skier Thierry Donard, the brand was built on a sense of adventure that has sustained for over 20 years. Donard, fueled by his personal experiences, was driven by a desire to create pieces that offered quality, style and performance, pushing the wearer in the pursuit of every athlete’s dream: to experience ‘The Perfect Moment.’
In 2010 British-Swiss entrepreneurial couple Jane and Max Gottschalk took ownership of the brand. Under Jane’s creative direction Perfect Moment was injected with a new style focus, one that reignited the spirit of the heritage brand, committed to improving fit, performance and the use of best-in-class functional materials. As such, the designs evolved into the distinct statement pieces synonymous with the brand as we know it today.
About BWT Alpine Formula One Team
BWT Alpine Formula One Team competes in the FIA Formula One World Championship with Grand Prix race winner Pierre Gasly and Formula 1 rookie Jack Doohan, under the leadership of Team Principal Oliver Oakes and Executive Advisor Flavia Briatore. The team, bought by the Benetton Family in 1986, was moved to Enstone,
View source version on businesswire.com: https://www.businesswire.com/news/home/20250326524236/en/
Media Contact:
BWT Alpine Formula One Team
media@alpinef1.com
Perfect Moment:
US: Owen Phillips I owen@thoughtgangmedia.com
Perfect Moment Investor Contact
Ronald Both or Grant Stude
CMA Investor Relations
Tel (949) 432-7566
Email contact
Source: Perfect Moment Ltd.
FAQ
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