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Perfect Moment Announces $6.4 Million Series AA Convertible Preferred Stock Private Placement

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Perfect Moment (NYSE American: PMNT) has successfully closed a $6.4 million private placement of 12% Series AA Convertible Preferred Stock, with shares convertible to common stock at $1.1601 per share. Chairman Max Gottschalk invested $2.0 million, while Kahala19, contributed another $2.0 million and converted its previous $2.0 million convertible note to common stock at $1.00 per share.

The company has eliminated all convertible debt and plans to use the proceeds for strategic growth initiatives, working capital, and general corporate purposes. The financing follows the appointment of new executive leadership from Canada Goose, who have implemented a transformation program focusing on:

  • Structural cost reductions across supply chain
  • Enhanced gross margin through improved sourcing
  • More efficient inventory management
  • Brand expansion and global omnichannel growth

Perfect Moment (NYSE American: PMNT) ha concluso con successo un collocamento privato di 6,4 milioni di dollari di azioni privilegiate convertibili di tipo AA al 12%, con azioni convertibili in azioni ordinarie a 1,1601 dollari per azione. Il presidente Max Gottschalk ha investito 2,0 milioni di dollari, mentre Kahala19 ha contribuito con altri 2,0 milioni e ha convertito il suo precedente prestito convertibile di 2,0 milioni di dollari in azioni ordinarie a 1,00 dollaro per azione.

L'azienda ha eliminato tutto il debito convertibile e prevede di utilizzare i proventi per iniziative di crescita strategica, capitale circolante e scopi aziendali generali. Il finanziamento segue la nomina di una nuova leadership esecutiva proveniente da Canada Goose, che ha implementato un programma di trasformazione incentrato su:

  • Riduzioni strutturali dei costi lungo la catena di approvvigionamento
  • Aumento del margine lordo attraverso un miglioramento delle fonti di approvvigionamento
  • Gestione dell'inventario più efficiente
  • Espansione del marchio e crescita globale omnicanale

Perfect Moment (NYSE American: PMNT) ha cerrado con éxito un colocación privada de 6.4 millones de dólares de acciones preferentes convertibles Serie AA al 12%, con acciones convertibles en acciones comunes a 1.1601 dólares por acción. El presidente Max Gottschalk invirtió 2.0 millones de dólares, mientras que Kahala19 contribuyó con otros 2.0 millones y convirtió su anterior nota convertible de 2.0 millones de dólares en acciones comunes a 1.00 dólar por acción.

La empresa ha eliminado toda la deuda convertible y planea usar los ingresos para iniciativas de crecimiento estratégico, capital de trabajo y propósitos corporativos generales. El financiamiento sigue a la designación de un nuevo liderazgo ejecutivo de Canada Goose, que ha implementado un programa de transformación centrado en:

  • Reducción de costos estructurales a lo largo de la cadena de suministro
  • Mejora del margen bruto a través de un mejor abastecimiento
  • Gestión de inventarios más eficiente
  • Expansión de la marca y crecimiento omnicanal global

퍼펙트 모멘트 (NYSE American: PMNT)을 성공적으로 마감하였으며, 12% 시리즈 AA 전환 우선주로, 주식은 주당 1.1601달러에 보통주로 전환 가능합니다. 회장 맥스 고트샬크는 200만 달러를 투자하였고, 카할라19는 200만 달러를 추가로 기여하며, 이전의 200만 달러 전환 사채를 주당 1.00달러에 보통주로 전환하였습니다.

회사는 모든 전환 채무를 제거하였습니다 그리고 수익금을 전략적 성장 이니셔티브, 운영 자본 및 일반 기업 목적에 사용할 계획입니다. 자금 조달은 캐나다 구스에서 온 새로운 경영진의 임명에 이어 이루어졌으며, 이들은 다음에 중점을 둔 변혁 프로그램을 시행하였습니다:

  • 공급망 전반에 걸친 구조적 비용 절감
  • 개선된 조달을 통한 총 마진 향상
  • 더 효율적인 재고 관리
  • 브랜드 확장 및 글로벌 옴니채널 성장

Perfect Moment (NYSE American: PMNT) a réussi à clôturer un placement privé de 6,4 millions de dollars d'actions privilégiées convertibles de série AA à 12 %, avec des actions convertibles en actions ordinaires à 1,1601 dollar par action. Le président Max Gottschalk a investi 2,0 millions de dollars, tandis que Kahala19 a contribué avec 2,0 millions de dollars supplémentaires et a converti son précédent billet convertible de 2,0 millions de dollars en actions ordinaires à 1,00 dollar par action.

L'entreprise a éliminé toute sa dette convertible et prévoit d'utiliser les produits pour des initiatives de croissance stratégique, du fonds de roulement et des fins corporatives générales. Le financement fait suite à la nomination d'une nouvelle direction exécutive en provenance de Canada Goose, qui a mis en œuvre un programme de transformation axé sur :

  • Réductions structurelles des coûts dans la chaîne d'approvisionnement
  • Amélioration de la marge brute grâce à un meilleur approvisionnement
  • Gestion des stocks plus efficace
  • Expansion de la marque et croissance omnicanale mondiale

Perfect Moment (NYSE American: PMNT) hat erfolgreich eine Private Placement von 6,4 Millionen Dollar für 12% Series AA Wandelanleihen abgeschlossen, wobei die Aktien zu einem Preis von 1,1601 Dollar pro Aktie in Stammaktien umwandelbar sind. Vorsitzender Max Gottschalk investierte 2,0 Millionen Dollar, während Kahala19 weitere 2,0 Millionen Dollar beisteuerte und seine vorherige Wandelanleihe über 2,0 Millionen Dollar zu einem Preis von 1,00 Dollar pro Aktie in Stammaktien umwandelte.

Das Unternehmen hat alle wandelbaren Schulden eliminiert und plant, die Erlöse für strategische Wachstumsinitiativen, Betriebskapital und allgemeine Unternehmenszwecke zu verwenden. Die Finanzierung folgt der Ernennung einer neuen Führungsebene von Canada Goose, die ein Transformationsprogramm implementiert hat, das sich auf Folgendes konzentriert:

  • Strukturelle Kostensenkungen in der Lieferkette
  • Verbesserte Bruttomarge durch optimierte Beschaffung
  • Effizienteres Bestandsmanagement
  • Markenexpansion und globales Omnichannel-Wachstum
Positive
  • Raised $6.4M through preferred stock offering
  • Chairman's $2M investment shows insider confidence
  • Eliminated all convertible debt
  • New executive team from Canada Goose implementing operational improvements
  • Structural cost reduction and margin enhancement initiatives underway
Negative
  • 12% dividend rate on preferred stock creates significant recurring expense
  • Potential dilution from conversion of preferred shares at $1.1601
  • Non-registered securities with resale restrictions

Insights

Perfect Moment's $6.4 million private placement of convertible preferred stock represents a significant financial restructuring that strengthens the company's balance sheet and operational position in several important ways.

First, the complete elimination of convertible debt through Kahala19's conversion of its $2.0 million note into common shares is strategically valuable. This debt-to-equity conversion improves the company's debt ratios and removes future repayment obligations, freeing up cash flow for growth initiatives.

The $2.0 million personal investment from Chairman Max Gottschalk signals strong insider confidence, particularly noteworthy at a valuation slightly above the current trading price. The preferred stock's conversion price of $1.1601 per common share represents a 5.5% premium to the current $1.10 share price.

However, the 12% dividend rate on these preferred shares is significant and indicates this capital comes at a substantial cost. This high yield requirement suggests investors demanded substantial compensation for perceived risk, despite the strong vote of confidence from insiders.

The company's focus on operational efficiency and cost reduction across the supply chain arrives at a critical time. Perfect Moment's strategy of enhancing gross margins through improved sourcing while simultaneously building brand equity positions them to potentially accelerate growth with this fresh capital.

By eliminating convertible debt and securing longer-term capital, Perfect Moment has bought itself valuable runway to execute its transformation strategy with experienced leadership from Canada Goose, a proven player in the luxury outerwear market.

This financing transaction reveals Perfect Moment's strategic pivot toward becoming a serious player in the premium performance apparel market, with implications that extend beyond the balance sheet.

The recruitment of seasoned executives from Canada Goose is particularly telling. Canada Goose successfully navigated the challenging transition from niche performance brand to global luxury status while maintaining technical credibility – precisely the path Perfect Moment appears to be charting. This leadership infusion brings proven expertise in scaling luxury outerwear with premium pricing power.

Perfect Moment's dual focus on operational efficiency and brand elevation demonstrates sophisticated category understanding. In luxury performance apparel, margin improvement can't come at the expense of product quality or brand perception. Their approach of implementing structural cost reductions while simultaneously expanding product architecture suggests they're attacking the right levers.

The explicit mention of "enhanced gross margin discipline through improved sourcing and pricing strategies" indicates they're likely addressing previous inefficiencies in manufacturing partnerships and distribution. For luxury skiwear brands, optimizing the direct-to-consumer mix while strategically leveraging wholesale for brand exposure remains the critical balancing act.

Perfect Moment operates in an attractive market segment where technical performance creates authentic brand credibility while luxury positioning enables premium pricing. With Moncler demonstrating the massive potential for technical luxury outerwear and smaller players like Fusalp showing category growth, Perfect Moment's timing for operational transformation and capital infusion appears well-calculated.

New Capital Supports Strategic Growth; Company Eliminates All Convertible Debt

LONDON--(BUSINESS WIRE)-- Perfect Moment Ltd. (NYSE American: PMNT) (“Perfect Moment” or the “Company”), the high-performance luxury skiwear and lifestyle brand, today announced that it has closed a private placement financing of approximately $6.4 million of its newly created 12% Series AA Convertible Preferred Stock. The 1,723,989 shares of Series AA Convertible Preferred Stock are convertible into shares of common stock at a fixed price of $1.1601 per common share.

Participants in the offering include Max Gottschalk, co-founder and chairman of Perfect Moment, who personally invested $2.0 million, reflecting his continued confidence in the company’s new leadership team and long-term growth strategy. Other investors include institutional investors as well as Kahala19, LLC, who invested a further $2.0 million in the new offering. Kahala also converted its previously issued $2.0 million convertible promissory note into common stock at its original $1.00 per share conversion price. As a result of the conversion, Perfect Moment has eliminated all convertible debt outstanding.

The Company intends to use the net proceeds to support strategic growth initiatives, working capital, and general corporate purposes.

ThinkEquity LLC acted as placement agent in connection with the private placement. Manatt, Phelps & Phillips, LLP represented the Company and Sichenzia Ross Ference Carmel LLP represented the placement agent.

Strategic and Operational Momentum

The investment follows the recent appointment of a new executive leadership team—comprising seasoned operators from Canada Goose—underscoring investor conviction in Perfect Moment’s long-term strategic direction. In a short time, the new team has launched a comprehensive transformation program focused on operational efficiency, sustainable growth, and brand elevation.

Key initiatives already underway include structural cost reductions across the supply chain and corporate functions, enhanced gross margin discipline through improved sourcing and pricing strategies, and more agile inventory and channel management. These efforts are delivering tangible results while building a scalable foundation for growth.

At the same time, the organization is doubling down on its brand-building agenda. With strong alignment between creative and commercial functions, Perfect Moment is focused on expanding its product architecture, accelerating global omnichannel reach, and deepening engagement with its customer base.

“This is a defining moment for the brand,” said Perfect Moment’s President and Chief Creative Officer, Jane Gottschalk. “We’ve always had a clear vision—to create technically beautiful pieces that merge performance with fashion, and speak to a lifestyle that’s bold, active, and expressive. Now, with the right leadership team and infrastructure in place, we believe we finally have the platform to scale that vision globally. It’s incredibly energizing to see the business and brand aligning with such momentum.”

Key Terms of the Offering

Each share of Series AA Preferred Stock is convertible into five shares of the Company’s common stock at the option of the investor, at an initial conversion price of $1.1601 per share, subject to customary adjustments.

Beginning six months after the closing date, the Company may require conversion of the Preferred Stock if its common stock trades above 200% of the then conversion price, with average daily volume exceeding 200,000 shares for 20 out of 30 consecutive trading days, subject to certain conditions.

The Series AA Preferred Stock will pay cumulative cash dividends on each share of Series AA Preferred Stock at an annual rate of 12.00% and is not redeemable. The Series AA Preferred Stock is non-voting, except as required by applicable law.

The Company has agreed to file a resale registration statement with the U.S. Securities and Exchange Commission covering the resale of the shares of common stock underlying the Series AA Preferred Stock.

Please refer to the Company’s forthcoming Current Report on Form 8-K for the complete terms of the transaction, which is filed with the Securities and Exchange Commission and made available at www.sec.gov.

Securities Law Disclosure

The securities sold in the private placement have not been registered under the Securities Act of 1933, as amended (the “Securities Act”), or any state securities laws, and are being issued and sold in reliance upon exemptions from registration under Section 4(a)(2) of the Securities Act and Rule 506 of Regulation D. These securities may not be offered or sold in the United States absent registration or an applicable exemption from registration under the Securities Act.

This press release does not constitute an offer to sell or the solicitation of an offer to buy any securities, nor shall there be any sale of securities in any jurisdiction in which such offer, solicitation, or sale would be unlawful.

About Perfect Moment LTD.

Perfect Moment is a high-performance luxury skiwear and lifestyle brand that blends technical excellence with fashion-forward designs, creating pieces that effortlessly transition from the slopes to the city, the beach, and beyond.

The brand was born in 1984 in the mountains of Chamonix, France, relaunched by Max and Jane Gottschalk in 2012, and acquired by the company in 2017 and 2018. Initially the vision of extreme sports filmmaker and professional skier Thierry Donard, the brand has been built on a sense of adventure which it has sustained for more than 20 years. Fueled by his personal experiences, Donard was driven by a desire to create pieces that offered quality, style and performance, pushing the wearer in the pursuit of every athlete’s dream: to experience ‘The Perfect Moment.’

In 2012, British-Swiss entrepreneurial couple Jane and Max Gottschalk took ownership of the brand. Under Jane’s creative direction Perfect Moment was injected with a new style focus, one that reignited the spirit of the heritage brand, along with a commitment to improving fit, performance and the use of best-in-class functional materials. As such, the designs evolved into distinct statement pieces synonymous with the brand as we know it today.

Today, the brand is available globally, online and at major retailers, including MyTheresa, Net-a-Porter, Harrods, Selfridges, Saks, Bergdorf Goodman and Neiman Marcus.

Perfect Moments’ global luxury ski apparel market is expected to reach $1.7 billion in 2024 and grow at a compound annual growth rate (CAGR) of 6.2% through 2033, according to Business Research Insights. Its expanding market for luxury outerwear is expected to reach $17.9 billion in 2024 and grow at a 6.7% CAGR through 2033, reports Business Research Insights.

Learn more at www.perfectmoment.com.

Forward-looking Statements

This release contains forward-looking statements that relate to expectations or forecasts of future events. Forward-looking statements may be identified by the use of words such as “expect”, “anticipate”, “believe”, “may”, “will” and other similar expressions that predict or indicate future events or trends or that are not statements of historical matters. Such forward-looking statements include statements relating to our use of proceeds from the transaction. Forward-looking statements are based on current expectations that are subject to known and unknown risks and uncertainties, which could cause actual results or outcomes to differ materially from expectations expressed or implied by such forward-looking statements. These factors include, but are not limited to, risks and uncertainties described in the Company’s filings with the Securities and Exchange Commission, including Item 1A (Risk Factors) of the Company’s Form 10-K for the year ended March 31, 2024 and its subsequently filed periodic reports. You are cautioned not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Although it may voluntarily do so from time to time, the Company undertakes no commitment to update or revise the forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable securities laws.

Company Contact

Julie Robinson, Brand Director

Perfect Moment

Tel +44 7595178702

Email contact

Investor Contact

Ronald Both or Grant Stude

CMA Investor Relations

Tel (949) 432-7566

Email contact

Source: Perfect Moment Ltd.

FAQ

What are the key terms of PMNT's $6.4M Series AA Convertible Preferred Stock offering?

The preferred stock is convertible into common stock at $1.1601 per share, pays 12% annual dividends, and is non-voting. The company can force conversion after 6 months if stock trades 200% above conversion price with specific volume requirements.

How much did Perfect Moment's Chairman invest in the new preferred stock offering?

Chairman Max Gottschalk personally invested $2.0 million in the Series AA Convertible Preferred Stock offering.

What happened to PMNT's existing convertible debt after this financing?

All convertible debt was eliminated after Kahala19 converted its $2.0 million convertible promissory note into common stock at $1.00 per share.

What operational changes is Perfect Moment (PMNT) implementing with new leadership?

The company is implementing cost reductions in supply chain, improving sourcing and pricing strategies, enhancing inventory management, and expanding global omnichannel reach.
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