Perfect Moment Achieves Unprecedented Global Brand Reach in Fiscal 2025
Perfect Moment (NYSE American: PMNT) reported record brand coverage for fiscal year 2025, achieving 16.6 billion unique visitors per month globally, a 108% increase year-over-year. The luxury performance brand reached 934 million in total social audience through key opinion leaders and secured 25.6 billion in global print circulation.
The company's Autumn/Winter 2025 wholesale preorders increased by 30% compared to the previous year, marking the largest wholesale book in company history. Notable social media engagement included posts from celebrities with large followings, such as Priyanka Chopra Jonas (92.5M followers) and Anitta (64.2M followers).
Perfect Moment's collaboration with Johnnie Walker featured extensive media coverage and brand activations. The company's own social media following grew by 15.2% to 440,000 followers across platforms. The brand operates in a growing market, with the global luxury ski apparel sector expected to reach $1.7B in 2024 and grow at a 6.2% CAGR through 2033.
Perfect Moment (NYSE American: PMNT) ha riportato una copertura del marchio record per l'anno fiscale 2025, raggiungendo 16,6 miliardi di visitatori unici al mese a livello globale, con un aumento del 108% rispetto all'anno precedente. Il marchio di lusso ha raggiunto 934 milioni di audience totale sui social media attraverso leader di opinione chiave e ha assicurato 25,6 miliardi di circolazione globale nella stampa.
Gli ordini all'ingrosso per l'autunno/inverno 2025 dell'azienda sono aumentati del 30% rispetto all'anno precedente, segnando il più grande libro all'ingrosso nella storia dell'azienda. Tra i notevoli coinvolgimenti sui social media ci sono stati post di celebrità con grandi seguiti, come Priyanka Chopra Jonas (92,5 milioni di follower) e Anitta (64,2 milioni di follower).
La collaborazione di Perfect Moment con Johnnie Walker ha comportato una vasta copertura mediatica e attivazioni del marchio. Il seguito sui social media dell'azienda è cresciuto del 15,2% fino a raggiungere 440.000 follower su diverse piattaforme. Il marchio opera in un mercato in crescita, con il settore globale dell'abbigliamento da sci di lusso che si prevede raggiunga 1,7 miliardi di dollari nel 2024 e cresca a un CAGR del 6,2% fino al 2033.
Perfect Moment (NYSE American: PMNT) reportó una cobertura de marca récord para el año fiscal 2025, alcanzando 16.6 mil millones de visitantes únicos por mes a nivel mundial, un aumento del 108% en comparación con el año anterior. La marca de lujo alcanzó 934 millones de audiencia total en redes sociales a través de líderes de opinión clave y aseguró 25.6 mil millones en circulación global impresa.
Los pedidos anticipados al por mayor de otoño/invierno 2025 de la compañía aumentaron en un 30% en comparación con el año anterior, marcando el mayor libro mayorista en la historia de la empresa. El compromiso notable en redes sociales incluyó publicaciones de celebridades con grandes seguidores, como Priyanka Chopra Jonas (92.5M de seguidores) y Anitta (64.2M de seguidores).
La colaboración de Perfect Moment con Johnnie Walker contó con una amplia cobertura mediática y activaciones de marca. El seguimiento en redes sociales de la empresa creció en un 15.2% hasta alcanzar 440,000 seguidores en diversas plataformas. La marca opera en un mercado en crecimiento, con el sector global de ropa de esquí de lujo que se espera alcance $1.7B en 2024 y crezca a un CAGR del 6.2% hasta 2033.
퍼펙트 모멘트 (NYSE American: PMNT)는 2025 회계연도에 기록적인 브랜드 커버리지를 보고하며, 전 세계적으로 166억의 고유 방문자를 월간으로 달성하여 전년 대비 108% 증가했다고 발표했습니다. 이 럭셔리 성능 브랜드는 주요 의견 리더를 통해 총 9억 3천4백만의 소셜 오디언스를 확보하고, 글로벌 인쇄 매체에서 256억의 유통을 확보했습니다.
회사의 2025 가을/겨울 도매 사전 주문은 지난해 대비 30% 증가하여 회사 역사상 가장 큰 도매 주문량을 기록했습니다. 주목할 만한 소셜 미디어 참여에는 프리얀카 초프라 조나스(9250만 팔로워)와 아니타(6420만 팔로워)와 같은 대규모 팔로워를 가진 유명인의 게시물이 포함되었습니다.
퍼펙트 모멘트의 존니 워커와의 협업은 광범위한 미디어 커버리지와 브랜드 활성화를 특징으로 했습니다. 회사의 소셜 미디어 팔로워 수는 15.2% 증가하여 다양한 플랫폼에서 44만 명의 팔로워를 기록했습니다. 이 브랜드는 성장하는 시장에서 운영되고 있으며, 글로벌 럭셔리 스키 의류 부문은 2024년까지 17억 달러에 이를 것으로 예상되며, 2033년까지 6.2%의 연평균 성장률(CAGR)로 성장할 것으로 보입니다.
Perfect Moment (NYSE American: PMNT) a annoncé une couverture de marque record pour l'exercice fiscal 2025, atteignant 16,6 milliards de visiteurs uniques par mois dans le monde, soit une augmentation de 108 % par rapport à l'année précédente. La marque de luxe a atteint 934 millions d'audience totale sur les réseaux sociaux grâce à des leaders d'opinion clés et a sécurisé 25,6 milliards en circulation imprimée mondiale.
Les précommandes en gros de la société pour l'automne/hiver 2025 ont augmenté de 30% par rapport à l'année précédente, marquant le plus grand livre de gros de l'histoire de l'entreprise. Un engagement notable sur les réseaux sociaux a inclus des publications de célébrités avec un grand nombre de followers, comme Priyanka Chopra Jonas (92,5 millions de followers) et Anitta (64,2 millions de followers).
La collaboration de Perfect Moment avec Johnnie Walker a été marquée par une large couverture médiatique et des activations de marque. Le nombre de followers sur les réseaux sociaux de l'entreprise a augmenté de 15,2% pour atteindre 440 000 abonnés sur différentes plateformes. La marque opère dans un marché en croissance, avec le secteur mondial des vêtements de ski de luxe qui devrait atteindre 1,7 milliard de dollars en 2024 et croître à un TCAC de 6,2 % jusqu'en 2033.
Perfect Moment (NYSE American: PMNT) berichtete über eine rekordverdächtige Markenreichweite für das Geschäftsjahr 2025 und erreichte 16,6 Milliarden einzigartige Besucher pro Monat weltweit, was einem Anstieg von 108 % im Jahresvergleich entspricht. Die Luxus-Performance-Marke erreichte 934 Millionen in der gesamten sozialen Reichweite durch wichtige Meinungsführer und sicherte sich 25,6 Milliarden in der globalen Druckauflage.
Die Vorbestellungen im Großhandel für Herbst/Winter 2025 stiegen um 30% im Vergleich zum Vorjahr und markierten das größte Großhandelsbuch in der Unternehmensgeschichte. Bemerkenswerte Engagements in sozialen Medien umfassten Beiträge von Prominenten mit großen Anhängerschaften, wie Priyanka Chopra Jonas (92,5 Millionen Follower) und Anitta (64,2 Millionen Follower).
Die Zusammenarbeit von Perfect Moment mit Johnnie Walker umfasste umfangreiche Medienberichterstattung und Markenaktivierungen. Die eigenen Social-Media-Follower des Unternehmens wuchsen um 15,2% auf 440.000 Follower auf verschiedenen Plattformen. Die Marke operiert in einem wachsenden Markt, wobei der globale Luxus-Ski-Bekleidungssektor voraussichtlich bis 2024 1,7 Milliarden USD erreichen und bis 2033 mit einer CAGR von 6,2 % wachsen wird.
- Record 108% increase in global digital media reach to 16.6B UVPM
- 30% growth in Autumn/Winter 2025 wholesale preorders
- 15.2% year-over-year growth in social media following to 440,000
- Strong market growth potential with 6.2-6.7% CAGR through 2033
- None.
Insights
Perfect Moment's 30% increase in wholesale preorders for its Autumn/Winter 2025 collection represents a significant achievement in the luxury performance apparel sector. This growth substantially outpaces the industry's projected
The Johnnie Walker collaboration strategically positions Perfect Moment at the intersection of lifestyle and performance luxury—a sweet spot that typically commands premium pricing and attracts high-value customers. This partnership model follows the playbook of established luxury houses that have successfully leveraged strategic collaborations to expand their audience without diluting brand equity.
The record wholesale order book is particularly impressive as it represents committed inventory purchases from retailers who are making calculated bets on consumer demand. These retailers are effectively voting with their dollars that Perfect Moment will outperform competing brands on their sales floors. This wholesale channel expansion provides a capital-efficient growth avenue while the brand simultaneously builds direct-to-consumer awareness through its influencer strategy.
Perfect Moment appears to be executing a classic luxury brand scaling playbook: build aspirational appeal through high-profile associations, secure wholesale distribution to drive volume, and maintain exclusivity through premium positioning. The challenge ahead will be managing this growth while preserving the brand's luxury credentials and ensuring operational execution meets increased demand.
Perfect Moment's digital reach metrics represent exceptional performance in the luxury sector's increasingly competitive attention economy. The 108% year-over-year growth in unique visitors per month signals dramatically improving digital discovery, while their 15.2% growth in owned social followers indicates strengthening direct consumer relationships.
The brand's ability to generate organic content from celebrities with massive followings—including Priyanka Chopra Jonas's 92.5 million followers—represents earned media value that would be prohibitively expensive to purchase through traditional advertising. This organic celebrity adoption suggests the product has authentic appeal among cultural tastemakers who could have chosen any brand.
What's particularly valuable is the diversity of Perfect Moment's influencer portfolio, spanning entertainment (Priyanka Chopra, Rachel Brosnahan), music (Anitta), and modeling (Miranda Kerr, Sara Sampaio). This cross-vertical presence helps the brand transcend traditional fashion category limitations, expanding its potential customer base significantly.
The Johnnie Walker collaboration demonstrates sophisticated co-marketing through experiential activations at luxury venues like St. Regis Deer Valley. This approach builds deeper audience engagement than purely digital campaigns while providing content that feeds back into social channels, creating a virtuous marketing cycle.
With 934 million in total social audience reached through key opinion leaders, Perfect Moment has built a digital presence that rivals much larger competitors, creating disproportionate brand awareness relative to their current market size—a leading indicator that typically precedes significant revenue expansion in consumer brands.
Luxury Performance Brand Surpasses 16 Billion Digital Media Impressions, Securing Place Among Global Fashion Leaders
Record Brand Reach Supports Growth Momentum, with Autumn/Winter Wholesale Preorders Up
“Our highest-ever numbers demonstrate our brand’s rising cultural relevance, deepening consumer appeal, and strong growth momentum as we enter our next phase of growth and evolution,” stated Perfect Moment president and chief creative officer, Jane Gottschalk. “We couldn’t be more excited about what we have achieved and the phenomenal opportunities ahead.”
FY2025 Media Highlights
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Record 16.6 billion in total number of unique visitors per month (UVPM) reached globally, up
108% over the previous year, with this representing the combined sum of UVPM reached by all global digital media coverage during the year.
- Record 934 million in total social audience reached by content posted by global key opinion leaders (KOLs) about Perfect Moment. This comprises the total combined number of followers of the celebrities, influencers, models, media publications, and fashion industry notables who organically posted about the brand during the year globally.
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Increase of
101% to a record 597.1 million in total social audience reached during the 2024-2025 ski season (fiscal Q3 and Q4) with content posted by global KOLs about Perfect Moment.
- 25.6 million in global print circulation of articles featuring Perfect Moment for the fiscal year.
- Global media coverage during the year included Vogue, Harper’s BAZAAR, ELLE, WWD, and Tatler.
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Social media engagements in the fourth quarter of fiscal 2025 included Instagram posts by numerous high-profile celebrities and influencers with wide Instagram followings, including:
Priyanka Chopra Jonas, award-winning global film and fashion icon with 92.5 million followers.
Anitta, Brazilian singer, songwriter, actress, and businesswoman with 64.2 million followers.
Miranda Kerr, Australian model and founder of Kora Organics with 14.4 million followers.
Sara Sampaio, Portuguese model and movie actress with 8.5 million followers.
Victoria Brito, Brazilian model, dancer and designer with 2.4 million followers.
Rachel Brosnahan, American-British actress and comedian with 1.1 million followers.
Xandra Pohl, professional DJ and 2024 Sports Illustrated swimsuit model with 551 thousand followers.
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Major global collaboration with Diageo’s top Scotch Whiskey brand, Johnnie Walker, was featured in fourth quarter Instagram posts by major media platforms with wide Instagram followings, including:
InStyle with 4.3 million followers.
Refinery29 with 3.4 million followers.
L’Officiel Brazil with 543 thousand followers.
The company’s launch of its Johnnie Walker x Perfect Moment capsule collection has been supported by several curated brand experiences, exclusive press coverage, and organic influencer engagement, further elevating Perfect Moment’s trajectory as a leading brand in performance luxury.
As part of a multi-channel global co-marketing campaign with Johnnie Walker, Perfect Moment hosted a high-profile brand activation at the St. Regis Deer Valley mountain resort, which was attended by several celebrity fans, including Miranda Kerr, Anitta, Sara Sampaio, and Priyanka Chopra.
“The tremendous global reach and influencer engagement we’ve achieved over the past year has elevated our brand awareness to levels rivalling our closest peers, including Moncler and Canada Goose,” noted Gottschalk.
The company’s own followers currently exceed 440,000 across its social media platforms (Instagram, Facebook and TikTok), up approximately
“We’re thrilled by the organic attention we’ve received and the invaluable brand equity it has built,” added Gottschalk. “It supports our mission of scaling our sales across
The company recently reported that it has booked a record level of wholesale preorders for its upcoming Autumn/Winter (AW) 2025 collection. The number of orders already exceeds all of the company’s wholesale orders for last year’s AW collection by
Perfect Moment taps a fast-growing global luxury ski apparel market that is expected to reach
About Perfect Moment LTD.
Perfect Moment is a high-performance luxury skiwear and lifestyle brand that blends technical excellence with fashion-forward designs, creating pieces that effortlessly transition from the slopes to the city, the beach, and beyond.
The brand was born in 1984 in the mountains of
In 2012, British-Swiss entrepreneurial couple Jane and Max Gottschalk took ownership of the brand. Under Jane’s creative direction Perfect Moment was injected with a new style focus, one that reignited the spirit of the heritage brand, along with a commitment to improving fit, performance and the use of best-in-class functional materials. As such, the designs evolved into distinct statement pieces synonymous with the brand as we know it today.
Today, the brand is available globally, online and at major retailers, including MyTheresa, Net-a-Porter, Harrods, Selfridges, Saks, Bergdorf Goodman and Neiman Marcus.
Learn more at www.perfectmoment.com.
Forward-looking Statements
This release contains forward-looking statements that relate to expectations or forecasts of future events. Forward-looking statements may be identified by the use of words such as “expect”, “anticipate”, “believe”, “may”, “will” and other similar expressions that predict or indicate future events or trends or that are not statements of historical matters. Such forward-looking statements include statements relating to our use of proceeds from the transaction. Forward-looking statements are based on current expectations that are subject to known and unknown risks and uncertainties, which could cause actual results or outcomes to differ materially from expectations expressed or implied by such forward-looking statements. These factors include, but are not limited to, risks and uncertainties described in the Company’s filings with the Securities and Exchange Commission, including Item 1A (Risk Factors) of the Company’s Form 10-K for the year ended March 31, 2024 and its subsequently filed periodic reports. You are cautioned not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Although it may voluntarily do so from time to time, the Company undertakes no commitment to update or revise the forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable securities laws.
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Company Contact
Julie Robinson, Brand Director
Perfect Moment
Tel +44 7595178702
Email contact
Investor Contact
Ronald Both or Grant Stude
CMA Investor Relations
Tel (949) 432-7566
Email contact
Source: Perfect Moment Ltd.
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