Perfect Moment and World’s #1 Scotch Whisky, Johnnie Walker, Host Exclusive Après-Ski Experiences in Hokkaido, Japan, and Deer Valley, Utah
- Luxury lifestyle brand, Perfect Moment, and global leader in beverage alcohol, Diageo, debut Johnnie Walker Blue Label Ice Chalet Scotch Whisky at global après-ski events.
- Perfect Moment’s Ice Chalet skiwear line takes center stage, elevating the luxury skiwear and lifestyle brand which fuses technical excellence with fashion-led designs.
- Events marquee award-winning global film and fashion icon, Priyanka Chopra Jonas, engaging millions of her ardent fans worldwide.

The Deer Valley events included the takeover of the St. Regis Deer Valley mountain resort, including window displays and lobby areas, along with several après-ski events, ice sculpture installations and other immersive après-ski experiences.
In
The events featured award-winning global film and fashion icon, Priyanka Chopra Jonas, who has engaged millions of her ardent fans in the global campaign.
“These intercontinental Ice Chalet-themed celebrations have greatly elevated the Johnnie Walker and Perfect Moment brands among many influential participants,” noted Perfect Moment president and chief creative officer, Jane Gottschalk.
“These quintessential après-ski moments brought together great fashion with good friends, accompanied by exceptional drink,” added Gottschalk. “Our collaboration with Johnnie Walker and Priyanka created exciting, memorable après-ski experiences for those who seek the very best life has to offer.”
The collaborative marketing campaign for Johnnie Walker Blue Label Ice Chalet officially launched last October, beginning with an integrated media campaign shared across the social media channels of Perfect Moment, Johnnie Walker, and Priyanka Chopra Jonas.
Earlier Events and Media Features
Priyanka Chopra Jonas captivated major publications in exclusive October interviews published in WWD, Grazia
The campaign took center stage at a press launch event in October at Le Chalet at Saks Fifth Avenue in
From October 28 to November 3 at Selfridges in
The campaign extended into November with out-of-home advertising that included a landmark takeover at the famed Marble Arch in
The November campaign has also featured the cover shot of award-winning actor, Zhang Wanyi, for L'Officiel Hommes, the luxury fashion and lifestyle magazine for men.
About Johnnie Walker
Johnnie Walker is the world’s #1 Scotch Whisky brand (IWSR 2023) and the world’s number one International Spirits Brand (IWSR 2023 Relative Market Share), which is enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavor and quality above all else.
Today’s range of award-winning whiskies includes Johnnie Walker Red Label, Blonde, Black Label, Double Black, Green Label, Gold Label Reserve, Aged 18 Years, and Blue Label. Together they account for over 22 million cases sold annually (IWSR, 2023). Johnnie Walker is also the number one best-selling Scotch and number one trending Scotch (Drinks International, 2024). For more information about Johnnie Walker, visit johnniewalker.com.
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, J&B, Buchanan’s, Smirnoff and Cîroc vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
About Perfect Moment
The Perfect Moment brand was born in 1984 in the mountains of
Initially the vision of extreme sports filmmaker and professional skier Thierry Donard, the brand was built on a sense of adventure that has sustained for over 20 years. Donard, fueled by his personal experiences, was driven by a desire to create pieces that offered quality, style and performance, pushing the wearer in the pursuit of every athlete’s dream: to experience ‘The Perfect Moment.’
In 2012, British-Swiss entrepreneurial couple Jane and Max Gottschalk took ownership of the brand. Under Jane’s creative direction Perfect Moment was injected with a new style focus, one that reignited the spirit of the heritage brand, along with a commitment to improving fit, performance and the use of best-in-class functional materials. As such, the designs evolved into distinct statement pieces synonymous with the brand as we know it today.
Today, the brand is available globally, online and at major retailers, including MyTheresa, Net-a-Porter, Harrods, Selfridges, Saks, Bergdorf Goodman and Neiman Marcus.
Perfect Moment’s skiwear offerings address the high-growth global luxury ski apparel market which reached
Learn more at www.perfectmoment.com.
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Company Contact
Julie Robinson, Brand Director
Perfect Moment
Tel +44 7595178702
Email contact
Investor Contact
Ronald Both or Grant Stude
CMA Investor Relations
Tel (949) 432-7566
Email contact
Source: Perfect Moment Ltd.