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Playmaker Capital Inc. (TSXV: PMKR; OTCQX: PMKRF) has appointed Felipe Cortelezzi as its new Head of Monetization. Cortelezzi will oversee revenue generation across Playmaker’s digital sports media assets, supporting advertisers and sports betting operators. With a robust background from ViacomCBS and extensive experience in advertising sales and operations, he aims to enhance monetization strategies. Playmaker's brands garnered over 210 million web sessions and 100 million social media followers in December 2021, positioning the company well for growth in the expanding regulated sports betting market.
Playmaker Capital Inc. (TSXV: PMKR; OTCQX: PMKRF) has acquired the video-first sports platform Cracks, enhancing its portfolio in digital sports media. Cracks boasts over 12.6 million combined subscribers across platforms, with a significant YouTube presence. The $1.7 million acquisition includes a $400,000 initial payment, followed by performance-based payments. This deal aims to capitalize on original video content creation and monetization, targeting the Latin American and U.S. Hispanic markets, aligning with Playmaker's strategic growth objectives.
Playmaker Capital Inc. (TSXV: PMKR; OTCQX: PMKRF) announced its acquisition of Futmarketing, a leading digital media group in Brazil, for US$4.1 million. The acquisition strengthens Playmaker's media ecosystem by adding over 60 million social media followers, enhancing its competitive position in Brazil, where online sports betting is expected to launch in 2022. Futmarketing operates multiple social media channels and will be managed by Playmaker subsidiary Futbol Sites. The purchase includes cash payments, share issuance, and performance-related earn-outs.
Playmaker Capital announced the resignation of Wayne Purboo from its board of directors, effective immediately, due to new employer policy requirements. Purboo has been with the board since May 31, 2021, contributing significantly during his tenure. CEO Jordan Gnat commended Purboo for his insights into media and technology. Playmaker operates at the intersection of sports, betting, media, and technology, building premier digital sports media brands aimed at engaging sports fans for advertisers and betting companies.
Playmaker Capital (PMKRF) has announced that M Partners Inc. has commenced analyst coverage on the Company. M Partners highlights Playmaker's strategy to acquire digital sports media entities, enhancing its value amid expanding legal gambling markets in Canada, Brazil, and Argentina. The report underscores the increasing relevance of Playmaker's assets for sports betting operators. Forward-looking statements indicate potential future reports from M Partners, though they carry inherent risks and uncertainties.
Playmaker Capital Inc. (TSX-V: PMKR; OTCQX: PMKRF), a Toronto-based digital sports media company, has upgraded to the OTCQX® Best Market from the Pink® market. This transition allows for more transparent trading for U.S. investors seeking access to the company. Playmaker's CEO, Jordan Gnat, highlighted the opportunity for greater investor participation in their sports-focused initiatives. The upgrade reflects compliance with high financial standards and corporate governance, enhancing Playmaker's visibility and credibility in the U.S. market.