Playmaker Announces Acquisition of Leading Brazilian Digital Media and Marketing Group Futmarketing

Rhea-AI Summary

Playmaker Capital Inc. (TSXV: PMKR; OTCQX: PMKRF) announced its acquisition of Futmarketing, a leading digital media group in Brazil, for US$4.1 million. The acquisition strengthens Playmaker's media ecosystem by adding over 60 million social media followers, enhancing its competitive position in Brazil, where online sports betting is expected to launch in 2022. Futmarketing operates multiple social media channels and will be managed by Playmaker subsidiary Futbol Sites. The purchase includes cash payments, share issuance, and performance-related earn-outs.

Positive

• Acquisition of Futmarketing adds over 60 million social media followers.
• Strengthens competitive position in Brazil, a key market for growth.
• Potential revenue growth with online sports betting launching in Brazil in 2022.
• Synergies through Futmarketing's established presence and content quality.

Negative

• Total acquisition cost of up to US$4.1 million may pressure finances until performance targets are met.

Futmarketing Bolsters Soccer-Related Editorial Content Across Playmaker and Supercharges Audience Growth In Key Market; Immediately Adds Over 60 Million Social Media Followers

TORONTO--(BUSINESS WIRE)-- Playmaker Capital Inc. (TSXV: PMKR; OTCQX: PMKRF) (“Playmaker”), the digital sports media company that delivers authentic content experiences through its portfolio of sports media and technology brands, announced today the expansion of its media ecosystem with the acquisition of Futmarketing, a top digital media and marketing group in Brazil and a trusted editorial consultant to soccer platforms throughout Latin America. Playmaker subsidiary, Futbol Sites, will manage the day-to-day operations of Futmarketing.

Futmarketing, a Playmaker brand. (Photo: Business Wire)

Futmarketing has been a leader in Brazil’s digital sports media market for more than five years through a portfolio of social media channels as well as web property, Antenados no Futebol. Moreover, Futmarketing has played a pivotal role in establishing Futbol Sites brand, Bolavip, as the go-to source for soccer news and analysis in Brazil. Futmarketing will significantly strengthen Playmaker’s competitive positioning in Brazil, an important market for growth as online sports betting is planned to go live in the region in 2022.

Futmarketing currently operates 82 Facebook fan pages, 22 Facebook groups, 16 Instagram accounts, and one Twitter account that in aggregate attract more than 31 million followers. Among the standout digital platforms is Antenados no Futebol, a wholly-owned Brazilian sports news portal that specializes in Brazilian soccer content. The company also has a partner network of 210 affiliated social media accounts that reach an additional 32 million followers.

“We are delighted to welcome Futmarketing and its outstanding team to the Playmaker and Futbol Sites family,” commented Federico Grinberg, CEO of Futbol Sites, a Playmaker brand. “Futmarketing guarantees us high-quality standards in terms of editorial production and social media management, as well as an incremental reach that will further strengthen our position as the largest digital sports media group in terms of audience in Latin America."

“I cannot say enough about how happy everyone at Futmarketing is to be joining Playmaker, and building on our partnership with Futbol Sites,” commented Ibson Junior, CEO of Futmarketing. “We are flattered to become part of the Playmaker and Futbol Sites family and feel confident that there is no better place for us to be right now. We believe in Playmaker, its goals and its purpose, and our team will continue to elevate the Playmaker and Futbol Sites brand platforms to maximize audience reach.”

TRANSACTION DETAILS
Pursuant to the terms of a purchase agreement dated December 27, 2021, Playmaker acquired 100% of Futmarketing for aggregate consideration of US$4.1 million. The purchase price consideration consisted of (i) a cash payment of US$845,000 at closing and a deferred cash payment of US$125,000 on the second anniversary of closing, (ii) a cash payment of US$30,000 within 10 days after certain marks for digital assets are transferred to Playmaker, (iii) the issuance of US$500,000 of Playmaker common shares (the “Playmaker Shares”) on closing, priced at CAD$0.70 per Playmaker Share and (iv) up to a maximum of US$2.6 million in the form of an earn-out, payable to the sellers upon Futmarketing achieving certain performance related targets over the period beginning on December 1, 2021 and ending on June 30, 2024.

TSX VENTURE EXCHANGE DISCLAIMER
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

FORWARD LOOKING STATEMENTS
This press release may contain forward-looking information within the meaning of applicable securities legislation, which reflects Playmaker’s current expectations regarding future events. The words “will”, “expects”, “anticipates”, “believes”, “plans”, “intends” and similar expressions are often intended to identify forward-looking information, although not all forward-looking information contains these identifying words. Specific forward-looking information contained in this press release includes, but is not limited to, statements relating to (i) the benefits expected to result from the acquisition of Futmarketing by Playmaker, (ii) the future performance of Futmarketing, including the achievement of certain earn-out targets and its continued expansion and growth and (iii) other statements that are not historical facts. Forward-looking information is based on a number of assumptions and is subject to a number of risks and uncertainties, many of which are beyond Playmaker’s control, which could cause actual results and events to differ materially from those that are disclosed in or implied by such forward-looking information. Such risks and uncertainties include, but are not limited to: changes in general economic, business and political conditions. Playmaker undertakes no obligation to update such forward-looking information, whether as a result of new information, future events or otherwise, except as expressly required by applicable law.

ABOUT PLAYMAKER
Playmaker (TSXV: PMKR; OTCQX: PMKRF) is a digital sports media company that lives at the intersection of sports, betting, media and technology. Playmaker is building a collection of premier sports media brands, curated to deliver highly engaged audiences of sports fans to sports betting companies, leagues, teams and advertisers.

For more information, visit: playmaker.fans or contact Playmaker Chief Executive Officer Jordan Gnat via email jgnat@playmaker.fans. To sign up for Playmaker’s Investor Alerts, visit: playmaker.fans/investors.

ABOUT FUTMARKETING
Futmarketing is a digital marketing company specializing in journalistic content strategies in the soccer sphere. Futmarketing has ranked at the top of the digital market for more than five years across an array of web and social media properties while also developing work of the highest quality, profitability, and sustainability for its portals. Futmarketing’s extensive technological infrastructure and trained professionals aim to maintain the satisfaction of fans and always achieve the best results.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220105005137/en/

MEDIA

Mauricio Villarreal E: mauricio@redknotcomms.com | T: (+1) 919 808 8898

Tom Webb - E: tom@redknotcomms.com | T: (+1) 512 952 9369

Romilly Evans - E: rom@redknotcomms.com | T: (+44) 7766 752 274

Source: Playmaker Capital Inc.

FAQ

What is the value of Playmaker's acquisition of Futmarketing?

Playmaker acquired Futmarketing for a total consideration of US$4.1 million.

How many social media followers did Playmaker gain from the acquisition of Futmarketing?

Playmaker added over 60 million social media followers through the acquisition.

What impact does the acquisition of Futmarketing have on Playmaker's position in the market?

The acquisition strengthens Playmaker's competitive position in Brazil, an important market for growth.

What are the financial terms of the Futmarketing acquisition?

The acquisition includes immediate cash payments, share issuances, and potential earn-outs based on performance.