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Playtika Holding Corp. (NASDAQ: PLTK) is a leading mobile gaming entertainment and technology company, renowned for its diverse portfolio of engaging social games. Headquartered in Herzliya, Israel, Playtika was founded in 2010 and has since become a trailblazer in the realm of free-to-play games. The company is celebrated for captivating audiences with highly immersive and beautifully produced games, combining art with sophisticated algorithms to enhance the gaming experience.
Playtika's core business revolves around developing and operating mobile games. Their prominent titles include Slotomania, Bingo Blitz, House of Fun, Poker Heat, and Board Kings. These games offer a variety of experiences, ensuring that players find something that suits their tastes, whether they seek humor, drama, playfulness, or intrigue.
The company's roots are deeply embedded in the social casino space; they were pioneers in introducing free-to-play casino-style games on social networks. Slotomania remains a top-grossing app on both Facebook and iOS platforms. Leveraging their understanding of player preferences and expertise in marketing and monetization, Playtika has successfully expanded into other game categories like bingo and strategy games.
Recent Achievements and Projects:
- Partnerships: Playtika's Caesars Slots launched a new promotion featuring TV host Ty Pennington, offering a $2,500 gift card each week to enhance player engagement.
- Marketing Campaigns: Solitaire Grand Harvest partnered with actress Sarah Jessica Parker for a nationwide TV spot, emphasizing the game's immersive farm-themed experience.
- Strategic Alliances: Playtika's Solitaire Grand Harvest collaborated with Dr. Phil McGraw on a unique partnership to promote stress relief through gaming, integrating in-game and on-air content.
- Social Responsibility: The World Series of Poker (WSOP) app hosted a 72-hour Pokerthon to support Disabled American Veterans (DAV), combining gaming with charitable efforts.
- Innovative Promotions: Slotomania teamed up with the game show Let’s Make a Deal to offer players a chance to win weekly car prizes, reflecting the growing convergence of gaming and entertainment media.
Playtika's financial performance is robust, with significant revenue generated from the sale of virtual items in online games. The company has a global presence with operations in the USA, EMEA, APAC, and other regions, with the majority of its revenue stemming from the USA.
To support its vast portfolio, Playtika has developed live game operations services and a proprietary technology platform. The company continues to innovate and expand its gaming offerings, ensuring that players remain entertained and engaged.
For the latest financial updates and detailed announcements, investors and stakeholders can refer to Playtika’s Investor Relations website.
Playtika's World Series of Poker (WSOP) is launching a 2025 Kickoff Sweepstakes from December 26 to January 23, offering four weekly winners an all-expenses-paid Las Vegas poker vacation for two. The promotion includes flights, hotel accommodations, and spending money for winners and their guests.
The sweepstakes is part of a broader in-game poker festival featuring new content including the Mississippi Beat the House game mode, Christmas-themed tournaments, New Year's celebrations, and Las Vegas-themed events. Participants must be 21 or older and U.S. residents to enter by downloading the free-to-play WSOP app, with no purchase necessary.
Playtika (NASDAQ: PLTK) has partnered with IGT (NYSE:IGT) to integrate IGT's popular slot themes into Playtika's social casino games portfolio. The collaboration will bring renowned IGT slots to Slotomania, Caesars Slots, and House of Fun. Cleopatra II will be the first game to launch in Slotomania on December 26, 2024, with additional IGT titles rolling out throughout 2025. The games will be available for free through the Apple Store and Google Play store, offering players virtual casino entertainment without real money rewards.
Caesars Slots, Playtika's free-to-play social casino app, has launched a sweepstakes promotion in partnership with TV personality Ty Pennington. From December 19, 2024, to January 12, 2025, players in the US and Canada can win $777 Amazon gift cards given away hourly between 1-5 p.m. EST. The promotion includes a new TV commercial featuring Pennington, continuing their ongoing partnership.
To participate, users need to download the Caesars Slots app and create a free account or log into their existing account during the sweepstakes period. The game is available for free download on the App Store and Google Play, with optional in-app purchases.
Playtika Holding Corp. (NASDAQ: PLTK) has announced its participation in two upcoming investor conferences in Q4 2024. Craig Abrahams, the company's President and CFO, will present at the UBS Global Media & Communications Conference in New York on December 10, 2024, at 10:30 AM ET, and at the Wedbush Virtual Winter Games Conference on the same day at 1:00 PM ET.
Live webcasts of both presentations will be accessible through Playtika's Investor Relations website, with replays available afterward.
Playtika Holding Corp. (NASDAQ: PLTK) has completed the acquisition of SuperPlay, a Tel Aviv-based mobile gaming company. The acquisition brings two successful games to Playtika's portfolio: Dice Dreams, the third-largest game in the Coin Looter category, and Domino Dreams, the leading game in the Board category. SuperPlay also has two additional games under development. The strategic move is expected to be a meaningful growth driver for Playtika, enhancing its position in mobile gaming while adding a skilled development team.
Playtika Holding Corp. reported Q3 2024 financial results with revenue of $620.8 million, showing a (1.0)% sequential and (1.5)% year-over-year decrease. DTC platforms revenue reached $174.4 million, growing 0.4% sequentially and 8.3% year-over-year. Net income was $39.3 million, down (54.6)% sequentially but up 3.7% year-over-year. The company announced plans to acquire SuperPlay, expected to close in Q4. The board declared a quarterly dividend of $0.10 per share. For FY2024, Playtika revised its revenue outlook to $2.505-$2.520 billion and raised Credit Adjusted EBITDA guidance to $755-$765 million.
House of Fun, Playtika's free-to-play social casino app, has launched a holiday sweepstakes running from November 1-30, 2024. Players in the United States and Canada (excluding Québec) have daily opportunities to win a $1,000 Amazon gift card by simply logging into the app. The promotion requires no purchase and is open to players aged 21 and above. This initiative aims to reward the app's community ahead of the holiday season, demonstrating the company's commitment to creating engaging experiences for its players.
Bingo Blitz, a leading free-to-play bingo game, announces partnership with Hallmark Channel as the official bingo sponsor of their Christmas Cruise from November 5-9. The collaboration features a new TV spot starring Drew Barrymore, airing November 1-17 on Hallmark Channel. Cruise participants will enjoy Bingo Blitz-sponsored games while traveling from Miami to Nassau. The partnership aims to combine holiday entertainment with gaming experiences, offering fans both onboard and at-home engagement opportunities through the popular mobile game platform.
Playtika Holding Corp. (NASDAQ:PLTK) has announced the date for its Third Quarter 2024 Results Conference Call. The company will release its financial results on Thursday, November 7, 2024, before U.S. markets open. Following the release, Playtika's management will host a conference call to discuss the results at 5:30 AM Pacific Time (8:30 AM Eastern Time) on the same day.
Investors and interested parties can access a live webcast of the conference call and earnings release materials on Playtika's Investor Relations website at investors.playtika.com. This announcement provides shareholders and analysts with the opportunity to review Playtika's financial performance for the third quarter of 2024 and participate in the discussion with the company's management team.
Slotomania, the world's #1 free-to-play slots game from Playtika, is launching an Epic October Celebration Extravaganza from October 15-29, 2024. New and returning players will receive ten days of exclusive in-game rewards and bonuses, including:
- 10 free spins on favorite virtual slots daily
- Daily bonus multiplied by x10
- 100% bigger wins on first 100 spins
- Additional surprises to be revealed in the app
The celebration is accompanied by a new TV spot across major national broadcasters. This event follows Slotomania's extended partnership with the game show Let's Make a Deal. Amnon Calev, Executive General Manager of Slotomania, emphasized the company's commitment to engaging and rewarding players with innovative bonuses.
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