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Playtika Holding Corp. (NASDAQ: PLTK) is a leading mobile gaming entertainment and technology company, renowned for its diverse portfolio of engaging social games. Headquartered in Herzliya, Israel, Playtika was founded in 2010 and has since become a trailblazer in the realm of free-to-play games. The company is celebrated for captivating audiences with highly immersive and beautifully produced games, combining art with sophisticated algorithms to enhance the gaming experience.
Playtika's core business revolves around developing and operating mobile games. Their prominent titles include Slotomania, Bingo Blitz, House of Fun, Poker Heat, and Board Kings. These games offer a variety of experiences, ensuring that players find something that suits their tastes, whether they seek humor, drama, playfulness, or intrigue.
The company's roots are deeply embedded in the social casino space; they were pioneers in introducing free-to-play casino-style games on social networks. Slotomania remains a top-grossing app on both Facebook and iOS platforms. Leveraging their understanding of player preferences and expertise in marketing and monetization, Playtika has successfully expanded into other game categories like bingo and strategy games.
Recent Achievements and Projects:
- Partnerships: Playtika's Caesars Slots launched a new promotion featuring TV host Ty Pennington, offering a $2,500 gift card each week to enhance player engagement.
- Marketing Campaigns: Solitaire Grand Harvest partnered with actress Sarah Jessica Parker for a nationwide TV spot, emphasizing the game's immersive farm-themed experience.
- Strategic Alliances: Playtika's Solitaire Grand Harvest collaborated with Dr. Phil McGraw on a unique partnership to promote stress relief through gaming, integrating in-game and on-air content.
- Social Responsibility: The World Series of Poker (WSOP) app hosted a 72-hour Pokerthon to support Disabled American Veterans (DAV), combining gaming with charitable efforts.
- Innovative Promotions: Slotomania teamed up with the game show Let’s Make a Deal to offer players a chance to win weekly car prizes, reflecting the growing convergence of gaming and entertainment media.
Playtika's financial performance is robust, with significant revenue generated from the sale of virtual items in online games. The company has a global presence with operations in the USA, EMEA, APAC, and other regions, with the majority of its revenue stemming from the USA.
To support its vast portfolio, Playtika has developed live game operations services and a proprietary technology platform. The company continues to innovate and expand its gaming offerings, ensuring that players remain entertained and engaged.
For the latest financial updates and detailed announcements, investors and stakeholders can refer to Playtika’s Investor Relations website.
Bingo Blitz, the world's #1 free-to-play bingo game, has partnered with Drew Barrymore for an exciting smartphone giveaway. From September 30 to October 13, 2024, players have the chance to win a new smartphone every hour during Bingo Hours (12 p.m. to 6 p.m. ET daily), totaling 84 opportunities to win.
Drew Barrymore stars in a new TV spot promoting the sweepstakes, highlighting the fun and social aspects of the game. To participate, players simply need to log into their Bingo Blitz account or create a free one during the sweepstakes period. The promotion is open to residents of the United States and Canada (excluding Québec) aged 21 or older, with no purchase necessary.
Each smartphone prize is valued at $799 and comes with 128 GB of storage. The sweepstakes aims to enhance players' gaming experience and bring more excitement to the popular mobile game.
Slotomania, Playtika's #1 free-to-play slots game, has extended its partnership with the game show 'Let's Make a Deal'. From October 1 to October 24, 2024, Slotomania will sponsor The Big Deal of the Day round, offering contestants bigger prizes. The collaboration aims to bring excitement to fans both on-air and in-game.
The Slotomania game will feature 'Let's Make a Deal' branded wild reels, huge jackpots, and iconic prize reveals. New players can receive 60 free spins on the 'Let's Make a Deal' slot and 1,000,000 free coins as a welcome bonus. This partnership follows a successful collaboration in May 2024, where three brand new cars were gifted to players.
Solitaire Grand Harvest, the top-grossing solitaire game in the U.S., has announced a new partnership with the word game show '25 Words or Less', hosted by Meredith Vieira. This collaboration aims to merge the excitement of quick thinking with the relaxing enjoyment of solitaire. Players of '25 Words or Less' can now participate in a special game round featuring Solitaire Grand Harvest-themed words, with a $250 bonus for correct guesses. This partnership will run through October 2025. Nir Korczak, Chief Marketing Officer at Playtika, emphasized the strategic alignment of the two games, aiming to enhance player engagement and reach. This marks the second collaboration between Playtika and '25 Words or Less', with a previous partnership involving Playtika's Slotomania in 2023. Solitaire Grand Harvest is available for free download on the App Store and Google Play, with in-app purchases available.
Playtika Holding Corp. (NASDAQ: PLTK) has announced an agreement to acquire SuperPlay, a mobile gaming company, for $700 million with additional contingent consideration of up to $1.25 billion. The acquisition is expected to close in Q4 2024 and aims to strengthen Playtika's position in mobile gaming. SuperPlay, founded in 2019, has two successful titles: Dice Dreams and Domino Dreams, with a combined 1.7 million Average Daily Active Users as of August 2024.
The strategic benefits include acquiring scaled growing titles in high-growth categories, adding a talented development team, and cultural alignment. The transaction structure includes an upfront payment and performance-based earnouts. Playtika expects this acquisition to be a meaningful growth driver once completed.
Playtika's Solitaire Grand Harvest, a leading solitaire game in the U.S., is partnering with Sarah Jessica Parker for a 20-day sweepstakes campaign. From September 3 to September 22, 2024, one lucky registered user will be chosen daily to win a $1,000 shopping spree. To participate, players 21+ in the U.S. need to download the app, create or log into their account, and complete registration through Parker's badge.
This marks Parker's third appearance with Solitaire Grand Harvest since becoming the game's spokesperson in December 2023. The campaign aims to provide players with a chance to refresh their fall wardrobe while enjoying a relaxing gaming experience. No purchase is necessary to enter, and full rules are available on the game's website.
Best Fiends, the popular mobile game by Playtika's Seriously studio, is celebrating its 10th anniversary with a month-long extravaganza in September 2024. The game, which has amassed over 100 million downloads and 1 million daily active users, is offering players a series of in-game events, new content, and rewards.
Highlights include:
- Introduction of Cora, a new anniversary-exclusive fiend available from September 19-24
- 10 days of in-game gifts starting September 3
- Special events like 'Dice and Ladders' and a board game-themed adventure
- A monthly collection event to find the best birthday song
Best Fiends has grown significantly since its 2014 debut, now featuring over 7,000 levels and a dedicated YouTube channel with nearly 850,000 subscribers. The game remains committed to delivering fresh, engaging content for its global community of players.
Playtika's World Series of Poker (WSOP) free-to-play app hosted a VIP player event in Las Vegas, featuring actor Jason Alexander. The event celebrated the end of the WSOP tournament and offered fans a chance to play poker with Alexander and engage in various activities. VIP players competed in a play-for-fun event, participated in a special in-person Daily Blitz game, and had opportunities to chat with poker pros and tour the WSOP game hall.
Alexander, who became a WSOP spokesperson in December 2023, expressed his excitement about competing and sharing poker tips with the players. The event also featured Maria Ho, a poker hall of famer, who shared her career experiences. Guy Ceder, General Manager of the WSOP free-to-play app, praised the partnership with Alexander, highlighting his representation of the app's commitment to bringing joy and excitement to new poker players.
Playtika Holding Corp. (NASDAQ: PLTK) reported its Q2 2024 financial results, showing mixed performance. Revenue decreased 3.7% sequentially and 2.5% year-over-year to $627.0 million. However, Direct-to-Consumer (DTC) platforms revenue increased 1.3% sequentially and 5.1% year-over-year to $173.7 million. Net income rose significantly by 63.4% sequentially and 14.4% year-over-year to $86.6 million.
The company's Credit Adjusted EBITDA increased 2.9% sequentially but decreased 11.2% year-over-year to $191.0 million. Playtika maintained a strong cash position with $1.1 billion in cash, cash equivalents, and short-term investments. The company declared a quarterly dividend of $0.10 per share and updated its full-year 2024 guidance, expecting revenue to be at the lower end of the previously provided range.
Playtika Holding Corp. (NASDAQ:PLTK) has announced the date for its second quarter 2024 financial results release and conference call. The company will unveil its financial performance before U.S. markets open on Wednesday, August 7, 2024. Following the release, Playtika's management team will host a conference call to discuss the results at 5:30 AM Pacific Time (8:30 AM Eastern Time) on the same day. Investors and interested parties can access a live webcast of the conference call and view the earnings release materials on Playtika's official Investor Relations website at investors.playtika.com.
Bingo Blitz, the top free-to-play bingo game, has launched the 'Share Your Bingo Moment' campaign, featuring Olympians Kerri Walsh Jennings, Alex Morgan, and Aly Raisman. The campaign encourages players and fans to share their personal triumphs, uniting the community through social media interactions. Kerri Walsh Jennings, Alex Morgan, and Aly Raisman share their own 'Bingo Moments,' drawing parallels between the game and their athletic achievements. The campaign promotes engagement and connection within the Bingo Blitz community. Players and fans are invited to join the movement by using the hashtag #BingoMoment on social media. Bingo Blitz is available for download on the App Store and Google Play.
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