Star Javicia Leslie Partners with Puffs® to Welcome kids at Cincinnati Children’s into Power Pals Troupe This Cold & Flu Season

Rhea-AI Summary

This cold and flu season, Puffs has partnered with actress Javicia Leslie to support Cincinnati Children's Hospital by providing 3,500 boxes of Puffs Ultra Soft tissues. The initiative aims to comfort children battling life-threatening illnesses, acknowledging their strength as everyday superheroes. Puffs emphasizes the importance of soft tissues for delicate skin, especially during the winter months. Both Puffs and the hospital express gratitude for the collaboration, aiming to bring joy to young patients.

Positive

• Donation of 3,500 boxes of Puffs Ultra Soft tissues to Cincinnati Children's, supporting children in need.
• Partnership with a popular actress, enhancing brand visibility and community engagement.

Negative

• None.

CINCINNATI--(BUSINESS WIRE)-- This cold and flu season, Puffs tissues is bringing our Puffs Power Pals together with the actress, Javicia Leslie, to lend a soft touch to the world’s fiercest superheroes at Cincinnati Children’s Hospital Medical Center. An elite group of young yet mighty superheroes, the Puffs Power Pals are on a mission to blast sore, red noses this season with Puffs Ultra Soft, all while honoring those children that fight like superheroes every single day.

(Graphic: Business Wire)

Playing an iconic role, Javicia knows all too well about the strength of superheroes.

“I grew up watching Batman and loving superheroes just like kids all over the world do to this day, so getting to play one in real life is an honor and a privilege that I don’t take for granted,” says Javicia. “When Puffs asked me to partner with them to lend a soft touch to the real everyday superheroes at Cincinnati Children’s, I had to say yes.”

For those children battling life-threatening illnesses, certain treatments can cause delicate skin to become dry, rough, itchy and red. With cold and flu season upon us, the chances of a sore, red nose are only increased by using ordinary tissues. To help combat this, Puffs tissues has committed to donating 3,500 boxes of Puffs Ultra Soft to the little noses in need at Cincinnati Children’s.

“We are honored and humbled to highlight the deserving children at Cincinnati Children’s who fight like superheroes each and every day,” said Janette Yauch, Vice President, Puffs. “We are committed to wiping out red noses while celebrating the strength and bravery of our newest Puffs Power Pals.”

“We are so grateful to Puffs for their donation of tissues and for helping us brighten the day for some of our very own superheroes,” says Jim Saporito, Senior Vice President of Development, Cincinnati Children’s. “Moments of joy, excitement and happiness mean so much to our patients – now more than ever. And we are thrilled to partner with Puffs to make this special opportunity happen.”

You can join Puffs and Javicia in lending a soft touch to #ANoseInNeed at Cincinnati Children’s by visiting CincinnatiChildrens.org. Be sure to also visit @Javicia on Instagram and TikTok and @PuffsTissues on Instagram and @Puffs on Instagram, TikTok, Twitter and Facebook to check out the newest members of the Puffs Power Pals troupe.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at www.pg.com/news.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220203005914/en/

Alan Danzis, MSL New York

917-580-0585

Alan.Danzis@mslgroup.com

Source: Procter & Gamble

FAQ

What is the purpose of the Puffs Power Pals initiative at Cincinnati Children's Hospital?

The initiative aims to provide comfort to children undergoing treatments that cause sensitive skin issues, by donating 3,500 boxes of Puffs Ultra Soft tissues.

Who is collaborating with Puffs for the initiative at Cincinnati Children's Hospital?

Puffs is collaborating with actress Javicia Leslie to promote the Puffs Power Pals initiative.

How is Puffs supporting children this cold and flu season?

Puffs is supporting children by donating tissues specifically designed to be gentle on sensitive skin, helping alleviate discomfort caused by common colds.

What impact does the partnership with Javicia Leslie have on Puffs?

The partnership enhances Puffs' brand visibility and connects the brand with community-focused initiatives, appealing to families.