Native to Attend the AAAAI 2026 Annual Meeting

Key Terms

hypoallergenic medical

Hypoallergenic describes products or materials designed or chosen to lower the chance of causing allergic reactions compared with typical alternatives, but it does not mean reactions are impossible. Think of it like a gentler option marketed to people with sensitivities. Investors watch hypoallergenic claims because they can broaden a product’s market, affect labeling and regulatory scrutiny, and change liability and brand trust — all of which influence sales and risk.

ceramides medical

Ceramides are a family of naturally occurring fats found in the outer layer of skin that act like mortar between bricks, holding skin cells together to keep moisture in and irritants out. Investors care because ceramides are key ingredients in many skincare, dermatology and wound‑care products, so demand, supply costs, formulation advances, clinical data or regulatory changes can affect sales, margins and the valuation of companies that make or sell these products.

fragrance allergens medical

Fragrance allergens are specific chemicals used to scent products like perfumes, cosmetics, and household cleaners that can cause allergic reactions or skin irritation in some people. Investors care because those ingredients can trigger regulatory labeling requirements, product recalls, reformulation costs and damaged consumer trust—similar to how a hidden food ingredient can force a company to relabel or pull items from shelves, affecting sales and legal risk.

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Native unveils the Sensitive Series to U.S. Allergist community as a clean & gentle personal care collection developed by experts for sensitive skin, featuring hypoallergenic fragrances and naturally-derived ceramides.

SAN FRANCISCO--(BUSINESS WIRE)-- Native, the clean, simple, and effective personal care brand, today announced its attendance at the American Academy of Allergy, Asthma and Immunology (AAAAI) 2026 Annual Meeting. During the conference, Native will introduce their new Sensitive Series.

Native Sensitive Series

The Native Sensitive Series’ hypoallergenic fragrances are crafted without 81 known fragrance allergens and with only 7-10 perfume raw materials. Additionally, the ceramides are derived from nature and in formulas that boost the skin’s natural barrier for healthier-looking skin and boost the moisture barrier of damaged hair.

Native believes that just one expert isn't enough for those with sensitive skin, so they teamed up with Allergists, Biologists and Dermatologists to craft this clean and gentle collection. The allergist partners collaborated on formulation decisions, guided critical testing methods, and, of course, represented the voices of the patients they serve.

“As an allergist, the Sensitive Series was especially meaningful to me because it’s designed for people who need gentler options, without compromising on performance,” said Dr. David Erstein, M.D., Allergist and Sensitive Series Co-creator. “Every detail, from naturally-derived ceramides to hypoallergenic fragrances, was thoughtfully chosen to support skin and feel good every day.”

“Today, we have readily available personal care products specially designed for individuals with sensitive skin,” said Dr. Basil Kahwash M.D., M.M.H.C., Allergist and Sensitive Series Co-creator. I'm excited to recommend a well-tolerated and fresh-scented option to patients who have “struggled for years with irritation and reactions.”

Members of Native’s team will be available at the meeting which takes place from Feb. 27 to Mar. 2, 2026, in Philadelphia, PA. Registered attendees are invited to visit Native at its booth #1347.

About Native

Founded in 2015, Native is a personal care company that makes clean and effective products from naturally-derived ingredients, including deodorant, body wash, hand & body lotion, shampoo, and conditioner. For more information, visit www.nativecos.com or you can follow Native on TikTok, Instagram, or Facebook.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260226407607/en/

native@autumncommunications.com

Source: Procter & Gamble