Procter & Gamble Brings Relief to Residents Affected by Hurricane Ida in Louisiana With P&G Products and Tide Loads of Hope Laundry Services

Rhea-AI Summary

Procter & Gamble has deployed its Tide Loads of Hope Mobile Laundry units in Louisiana to assist families and first responders impacted by Hurricane Ida. These units provide free laundry services and personal care kits, including essential cleaning products. The initiative began on September 11 and aims to help restore normalcy in affected communities. The program reflects P&G's ongoing commitment to community support, having already benefitted over 90,000 families since its inception after Hurricane Katrina.

Positive

• Deployment of Tide Loads of Hope units providing free laundry services in Louisiana.
• Distribution of personal care kits with essential items to meet hygiene needs.
• Program has been beneficial to over 90,000 families since its launch.

Negative

• None.

 

Tide Loads of Hope Set-Up (Photo: Business Wire)

WHO: Families, individuals and first responders in need of personal care items, cleaning products or laundry services in the wake of Hurricane Ida in Louisiana.

WHAT: The Tide Loads of Hope Mobile Laundry units, powered by Matthew 25: Ministries, have been deployed to support relief and recovery efforts in the wake of Hurricane Ida throughout Louisiana. The mobile laundry vehicles will continue services in Louisiana providing free, full-service laundry to residents affected by the recent hurricane. Residents can bring clothes (up to two loads per household) to be washed, dried and folded free of charge. All washable clothing types will be accepted with the exception of heavy bedding.

In partnership with Matthew 25: Ministries, P&G will also distribute free personal care kits with everyday essentials as well as cleaning products to meet basic hygiene and home care needs directly into the affected areas of those impacted by the disaster.

In line with updated COVID-19 guidelines regarding operations, P&G and partner, Matthew 25: Ministries, have established new safety protocols and processes to allow for the distribution of free laundry services and supplies to those who have been impacted by the disaster, while keeping staff and beneficiaries at distribution Tide Loads of Hope activation sites protected.

WHY: On the 16^th anniversary of Hurricane Katrina, Hurricane Ida – a Category 4 storm with 150-mph winds – caused significant damage and flooding throughout the state of Louisiana, leaving more than a million people without power.

P&G has a history of giving back to the communities where we live and work, and we want to provide everyday essentials to those who need it most to help bring a sense of normalcy in this time of need. These services are free and available to people affected by the disaster and the volunteers who are helping to respond.

WHERE: Starting on Saturday, September 11, the team will collect at the locations listed below until daily capacity has been reached. The team will also be distributing personal care kits and cleaning supplies directly into the affected areas.

The Tide Loads of Hope mobile laundry units will be located at:

Walmart Supercenter
1633 Martin Luther King Jr Blv
Houma, LA 70360
[10am-3pm]

and

Walmart Supercenter
300 W Esplanade Ave
Kenner, LA 70065
[9am-5pm]

**For the most up-to-date information on the location of these services, please visit Tide’s Facebook, Twitter and Instagram channels at https://www.facebook.com/Tide, @Tide and https://www.instagram.com/tidelaundry/?hl=en**

PRODUCT BRANDS: P&G brands to be distributed include Always, Bounty, Charmin, Crest, Dawn, Febreze, Ivory, Gillette, Mr. Clean, Olay, Old Spice, Oral-B, Pampers, Pantene, Secret, Swiffer, Tampax, Tide and Venus.

PARTNER: P&G provides these services in partnership with Matthew 25: Ministries, an international humanitarian aid and disaster relief organization. More information can be found at www.m25m.org.

ABOUT TIDE LOADS OF HOPE: For more than 15 years, Tide Loads of Hope has provided free laundry services to families affected by disasters. Created in the wake of Hurricane Katrina in 2005, Tide Loads of Hope is a mobile laundromat that can complete hundreds of loads of laundry per day. In partnership with Matthew 25: Ministries, an international humanitarian aid and disaster relief organization, the program has benefitted over 90,000 families across the U.S. and Canada.

As a key component of Tide Ambition 2030, Tide has committed to expand its Loads of Hope program tenfold, providing clean clothes to millions of people in times of need, with a focus on communities most impacted by climate change. Learn more at https://tide.com/en-us/our-commitment/loads-of-hope.

ABOUT P&G’S 2,021 ACTS OF GOOD IN 2021: At P&G, fostering equality and inclusion, supporting our communities, and protecting the planet is embedded in how we do business. We believe we have a responsibility to make the world better — through the products we create and the positive impact our brands and Company can have. Under our Lead with Love campaign, P&G and its brands have committed to 2,021 acts of good this year. In the U.S., consumers can do even more through P&G Good Everyday, a new consumer rewards program that helps turn everyday actions into acts of good. Each activity on the website earns points that can be redeemed for rewards; as consumers report their own acts of good, P&G automatically makes donations to causes consumers care about.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210911005008/en/

Media Inquiries for P&G: Julie deSylva, (513) 780-0006, desylva.j@pg.com

Media Inquiries for Tide: Kenya Alvarado, kenya.alvarado@ketchum.com

Source: Procter & Gamble

FAQ

What is Tide Loads of Hope doing in Louisiana?

Tide Loads of Hope is providing free laundry services and personal care kits to families affected by Hurricane Ida.

When did Tide Loads of Hope services start in Louisiana?

Services began on September 11.

Who is partnering with P&G for the restoration efforts after Hurricane Ida?

P&G is partnering with Matthew 25: Ministries for these relief efforts.

How many families have benefited from Tide Loads of Hope since its inception?

Over 90,000 families have benefited from the program.

What types of items are included in the personal care kits distributed by P&G?

The personal care kits include everyday essentials and cleaning products.