Procter & Gamble Brings Relief to Residents Affected by Hurricane Ida in Louisiana With P&G Products and Tide Loads of Hope Laundry Services

Rhea-AI Summary

Procter & Gamble (NYSE:PG) has deployed the Tide Loads of Hope Mobile Laundry Unit in LaPlace, Louisiana, to assist communities impacted by Hurricane Ida. Starting September 4, the unit offers free laundry services and personal care kits to affected individuals, families, and first responders. This initiative, in partnership with Matthew 25: Ministries, aims to provide essential aid as over a million residents face ongoing recovery challenges post-storm. The program underscores P&G's commitment to community support in disaster scenarios while adhering to updated COVID-19 safety protocols.

Positive

• Deployment of Tide Loads of Hope Mobile Laundry Unit in LaPlace, Louisiana.
• Provision of free laundry services and personal care kits to those affected by Hurricane Ida.
• Partnership with Matthew 25: Ministries enhances community outreach.

Negative

• None.

LAPLACE, La.--(BUSINESS WIRE)-- Procter & Gamble (NYSE:PG):

Tide Loads of Hope Set-Up (Photo: Business Wire)

WHO: Families, individuals and first responders in need of personal care items, cleaning products or laundry services in the wake of Hurricane Ida in Louisiana.

WHAT: The Tide Loads of Hope Mobile Laundry Unit, powered by Matthew 25: Ministries, has been deployed to support relief and recovery efforts in the wake of Hurricane Ida throughout Louisiana. The mobile laundry vehicle will begin services in LaPlace, Louisiana at the Walmart Supercenter on W Airline Hwy, providing free, full-service laundry to residents affected by the recent hurricane. Residents can bring clothes (up to two loads per household) to be washed, dried and folded free of charge. All washable clothing types will be accepted with the exception of heavy bedding.

In partnership with Matthew 25: Ministries, P&G will also distribute free personal care kits with everyday essentials as well as cleaning products to meet basic hygiene and home care needs directly into the affected areas of those impacted by the disaster.

In line with updated COVID-19 guidelines regarding operations, P&G and partner, Matthew 25: Ministries, have established new safety protocols and processes to allow for the distribution of free laundry services and supplies to those who have been impacted by the disaster, while keeping staff and beneficiaries at distribution Tide Loads of Hope activation sites protected.

WHY: On the 16^th anniversary of Hurricane Katrina, Hurricane Ida – a Category 4 storm with 150-mph winds - caused significant damage and flooding throughout the state of Louisiana, leaving more than a million people without power.

P&G has a history of giving back to the communities where we live and work, and we want to provide everyday essentials to those who need it most to help bring a sense of normalcy in this time of need. These services are free and available to people affected by the disaster and the volunteers who are helping to respond.

WHERE: Starting on Saturday, September 4, the team will collect laundry from 9 a.m. – 5 p.m. at the location listed below until daily capacity has been reached. The team will also be distributing personal care kits and cleaning supplies directly into the affected areas.

The Tide Loads of Hope mobile laundry unit will be located at:

Walmart Supercenter
1616 W Airline Hwy
LaPlace, LA 70068

**For the most up-to-date information on the location of these services, please visit Tide’s Facebook, Twitter and Instagram channels at https://www.facebook.com/Tide, @Tide and https://www.instagram.com/tidelaundry/?hl=en**

PRODUCT BRANDS: P&G brands to be distributed include Always, Bounty, Charmin, Crest, Dawn, Febreze, Ivory, Gillette, Mr. Clean, Olay, Old Spice, Oral-B, Pampers, Pantene, Secret, Swiffer, Tampax, Tide and Venus.

PARTNER: P&G provides these services in partnership with Matthew 25: Ministries, an international humanitarian aid and disaster relief organization. More information can be found at www.m25m.org.

ABOUT TIDE LOADS OF HOPE: For more than 15 years, Tide Loads of Hope has provided free laundry services to families affected by disasters. Created in the wake of Hurricane Katrina in 2005, Tide Loads of Hope is a mobile laundromat that can complete hundreds of loads of laundry per day. In partnership with Matthew 25: Ministries, an international humanitarian aid and disaster relief organization, the program has benefitted over 90,000 families across the U.S. and Canada.

As a key component of Tide Ambition 2030, Tide has committed to expand its Loads of Hope program tenfold, providing clean clothes to millions of people in times of need, with a focus on communities most impacted by climate change. Learn more at https://tide.com/en-us/our-commitment/loads-of-hope.

ABOUT P&G’S 2,021 ACTS OF GOOD IN 2021: At P&G, fostering equality and inclusion, supporting our communities, and protecting the planet is embedded in how we do business. We believe we have a responsibility to make the world better — through the products we create and the positive impact our brands and Company can have. Under our Lead with Love campaign, P&G and its brands have committed to 2,021 acts of good this year. In the U.S., consumers can do even more through P&G Good Everyday, a new consumer rewards program that helps turn everyday actions into acts of good. Each activity on the website earns points that can be redeemed for rewards; as consumers report their own acts of good, P&G automatically makes donations to causes consumers care about.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210904005004/en/

Media Inquiries for P&G: Julie deSylva, (513) 780-0006, desylva.j@pg.com

Media Inquiries for Tide: Kenya Alvarado, kenya.alvarado@ketchum.com

Source: Procter & Gamble

FAQ

What services does Procter & Gamble offer in response to Hurricane Ida?

Procter & Gamble is offering free laundry services and personal care kits through the Tide Loads of Hope Mobile Laundry Unit in LaPlace, Louisiana.

When did Procter & Gamble start its Hurricane Ida relief services?

Procter & Gamble began its Hurricane Ida relief services on September 4, 2021.

Where can I find the Tide Loads of Hope Mobile Laundry Unit?

The Tide Loads of Hope Mobile Laundry Unit is located at the Walmart Supercenter in LaPlace, Louisiana.

Who is partnering with Procter & Gamble for Hurricane Ida relief?

Procter & Gamble is partnering with Matthew 25: Ministries for its Hurricane Ida relief efforts.

How many people does the Tide Loads of Hope program aim to help?

The Tide Loads of Hope program has a history of benefiting over 90,000 families across the U.S. and Canada.