Procter & Gamble Brings Relief to Residents Affected by Historic Flooding in Southeast Florida With P&G Products and Tide Loads of Hope Laundry Services

Rhea-AI Summary

The Procter & Gamble Company (NYSE: PG) has deployed the Tide Loads of Hope Mobile Laundry Unit to assist families affected by severe flooding in southeast Florida. This initiative, in partnership with Matthew 25: Ministries, offers free laundry services and personal care kits to residents impacted by the recent disasters. The mobile unit, operational from April 22, will provide laundry service for two loads per household, along with essential hygiene products. The floods resulted from over 25 inches of rainfall, damaging nearly a thousand homes and disrupting access to clean water. Since its inception after Hurricane Katrina, Tide Loads of Hope has aided over 90,000 people across the U.S. and Canada, with plans to expand its efforts significantly as part of Tide's commitment to climate-impacted communities.

Positive

• Tide Loads of Hope program providing free laundry services to flood-affected families.
• Partnership with Matthew 25: Ministries for broader relief efforts.
• Tide's historical commitment to disaster response aiding over 90,000 people.

Negative

• None.

The Procter & Gamble Company (NYSE: PG):

Tide Loads of Hope Set-Up (Photo: Business Wire)

WHO: Families, individuals and first responders in need of personal care items, cleaning products or laundry services in the wake of historic flooding in southeast Florida.

WHAT: The Tide Loads of Hope Mobile Laundry Unit, powered by Matthew 25: Ministries, has been deployed to support relief and recovery efforts in the wake of historic flooding in southeast Florida. The mobile laundry vehicle will begin services in impacted areas, providing free, full-service laundry to residents affected by the recent tornados. Residents can bring clothes (up to two loads per household) to be washed, dried and folded free of charge. All washable clothing types will be accepted, with the exception of heavy bedding.

In partnership with Matthew 25: Ministries, P&G will also distribute free personal care kits with everyday essentials, as well as cleaning products to meet basic hygiene and home care needs.

WHY: Storms brought unprecedented rainfall, totaling more than 25 inches and causing flash floods across southeast Florida. The historic floods damaged nearly a thousand homes and left residents without access to clean water.

Since Hurricane Katrina in 2005, Tide Loads of Hope has been supporting communities devastated by natural disasters, helping to restore a sense of normalcy through the simple act of providing clean clothes. Tide Loads of Hope laundering services and P&G everyday essential kits are free and available to people affected by these disasters and the volunteers who are helping to respond.

WHERE: Starting on Saturday, April 22, the team will collect laundry at the following location from 9 a.m. - 5 p.m. or until daily capacity has been reached. The team will also be distributing personal care kits and cleaning supplies directly into the affected areas.

Alan W. Morton Activity Center
2890 SW 8th Ave, Fort Lauderdale, FL 33315

For updates, please visit Tide’s Twitter at @Tide and Instagram at @Tidelaundry.

ABOUT TIDE LOADS OF HOPE: For more than 15 years, Tide Loads of Hope has provided free laundry services to families affected by disasters. Created in the wake of Hurricane Katrina in 2005, Tide Loads of Hope is a mobile laundromat that can complete hundreds of loads of laundry per day. In partnership with Matthew 25: Ministries, an international humanitarian aid and disaster relief organization, the program has benefitted over 90,000 people across the U.S. and Canada.

As a key component of Tide Ambition 2030, Tide has committed to expand its Loads of Hope program tenfold, providing clean clothes to millions of people in times of need, with a focus on communities most impacted by climate change. Learn more at https://tide.com/en-us/our-commitment/loads-of-hope.

PRODUCT BRANDS: P&G brands to be distributed include Always, Bounty, Charmin, Crest, Dawn, Febreze, Ivory, Gillette, Mr. Clean, Olay, Old Spice, Oral-B, Pampers, Pantene, Safeguard, Secret, Swiffer, Tampax, Tide and Venus.

PARTNER: P&G provides these services in partnership with Matthew 25: Ministries, an international humanitarian aid and disaster relief organization. More information can be found at www.m25m.org.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230422005009/en/

Media Inquiries for P&G and Tide: Anna Fobair, anna.fobair@ketchum.com

Source: Procter & Gamble

FAQ

What is the Tide Loads of Hope program by Procter & Gamble?

The Tide Loads of Hope program offers free laundry services to families impacted by disasters.

When did Tide Loads of Hope start services in Florida?

Services began on April 22, 2023, in response to severe flooding.

What assistance is being provided to Florida flood victims?

Tide Loads of Hope is providing free laundry services and personal care kits to flood victims.

How many people have benefitted from Tide Loads of Hope?

The program has helped over 90,000 people across the U.S. and Canada since 2005.

What caused the flooding in southeast Florida?

The flooding was due to unprecedented rainfall totaling over 25 inches.