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NFL Players Admit: Piles Almost Irresistible Thanks to Old Spice Total Body Deodorant

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Old Spice, an NFL Official Locker Room Product, is revolutionizing freshness in football with its new Fiji Total Body Deodorant. The brand is partnering with Kay Adams, Flavor Flav, and Spice Adams to reveal the secrets of staying fresh in NFL piles on FanDuel's 'Up & Adams' show on October 10. Detroit Lions Running Back David Montgomery endorses the product's effectiveness in close-contact situations.

Old Spice Total Body Deodorant offers 24/7 pits to toes freshness and is available in three forms: spray, cream, and stick. The brand is also collaborating with NFL stars Jared Goff, Frank Ragnow, Cam Jordan, and Mark Sanchez for promotional campaigns. The new Fiji Total Body Deodorant is available at major retailers for a suggested retail price of $12.99.

Old Spice, un prodotto ufficiale del locker room della NFL, sta rivoluzionando la freschezza nel football con il suo nuovo deodorante totale per il corpo Fiji. Il marchio sta collaborando con Kay Adams, Flavor Flav e Spice Adams per svelare i segreti per rimanere freschi nelle pile della NFL nello show 'Up & Adams' su FanDuel il 10 ottobre. Il running back dei Detroit Lions David Montgomery testimonia l'efficacia del prodotto anche in situazioni di contatto ravvicinato.

Il deodorante totale per il corpo Old Spice offre freschezza 24 ore su 24, 7 giorni su 7, dalle ascelle alle punte dei piedi ed è disponibile in tre forme: spray, crema e stick. Il marchio sta inoltre collaborando con le stelle della NFL Jared Goff, Frank Ragnow, Cam Jordan e Mark Sanchez per campagne promozionali. Il nuovo deodorante totale per il corpo Fiji è disponibile presso i principali rivenditori a un prezzo al pubblico consigliato di $12.99.

Old Spice, un producto oficial de los vestuarios de la NFL, está revolucionando la frescura en el fútbol con su nuevo desodorante corporal total Fiji. La marca se está asociando con Kay Adams, Flavor Flav y Spice Adams para revelar los secretos de mantenerse fresco en las pilas de la NFL en el programa 'Up & Adams' de FanDuel el 10 de octubre. El corredor de los Detroit Lions, David Montgomery, respalda la efectividad del producto en situaciones de contacto cercano.

El desodorante corporal total Old Spice ofrece frescor 24/7 desde las axilas hasta los pies y está disponible en tres formas: spray, crema y barra. La marca también está colaborando con las estrellas de la NFL Jared Goff, Frank Ragnow, Cam Jordan y Mark Sanchez para campañas promocionales. El nuevo desodorante corporal total Fiji está disponible en los principales minoristas por un precio sugerido de $12.99.

올드 스파이스는 NFL 공식 락커룸 제품으로서 축구의 신선함을 혁신하고 있으며, 새로운 피지 토탈 바디 데오도란트를 선보이고 있습니다. 이 브랜드는 케이 아담스, 플레이버 플레이브, 스파이스 아담스와 협력하여 10월 10일 팬듀엘의 '업 앤 아담스' 쇼에서 NFL 더미에서 신선함을 유지하는 비법을 공개할 예정입니다. 디트로이트 라이온스의 러닝백 데이비드 몽고메리는 밀접 접촉 상황에서 제품의 효과를 보증합니다.

올드 스파이스 토탈 바디 데오도란트는 24/7 피트에서 발끝까지의 신선함을 제공하며, 스프레이, 크림, 스틱의 세 가지 형태로 제공됩니다. 이 브랜드는 자레드 고프, 프랭크 랭노우, 캠 조던, 마크 산체스와 협력하여 프로모션 캠페인을 진행하고 있습니다. 새로운 피지 토탈 바디 데오도란트는 주요 소매점에서 권장 소매가 $12.99에 구매할 수 있습니다.

Old Spice, un produit officiel des vestiaires de la NFL, révolutionne la fraîcheur dans le football avec son nouveau déodorant total pour le corps Fiji. La marque s'associe avec Kay Adams, Flavor Flav et Spice Adams pour révéler les secrets de rester frais dans les piles de la NFL lors de l'émission 'Up & Adams' de FanDuel le 10 octobre. David Montgomery, running back des Detroit Lions, fait l'éloge de l'efficacité du produit dans des situations de contact rapproché.

Le déodorant total pour le corps Old Spice offre une fraîcheur 24 heures sur 24, 7 jours sur 7, des aisselles aux orteils et est disponible en trois formes : spray, crème et stick. La marque collabore également avec des stars de la NFL Jared Goff, Frank Ragnow, Cam Jordan et Mark Sanchez pour des campagnes promotionnelles. Le nouveau déodorant total pour le corps Fiji est disponible chez les principaux détaillants pour un prix de vente recommandé de $12.99.

Old Spice, ein offizielles Produkt der NFL-Umkleidekabine, revolutioniert die Frische im Football mit seinem neuen Fiji Total Body Deodorant. Die Marke arbeitet mit Kay Adams, Flavor Flav und Spice Adams zusammen, um die Geheimnisse für frische NFL-Stacks in der Sendung 'Up & Adams' von FanDuel am 10. Oktober zu enthüllen. David Montgomery, Running Back der Detroit Lions, befürwortet die Wirksamkeit des Produkts in engen Kontakt Situationen.

Das Old Spice Total Body Deodorant bietet 24/7 Frische von den Achseln bis zu den Zehen und ist in drei Formen erhältlich: Spray, Creme und Stick. Die Marke arbeitet außerdem mit NFL-Stars Jared Goff, Frank Ragnow, Cam Jordan und Mark Sanchez für Werbekampagnen zusammen. Das neue Fiji Total Body Deodorant ist in großen Einzelhandelsgeschäften zu einem empfohlenen Verkaufspreis von $12.99 erhältlich.

Positive
  • Old Spice becomes an NFL Official Locker Room Product, potentially increasing brand visibility and sales
  • Partnership with popular figures (Kay Adams, Flavor Flav, Spice Adams) for product promotion
  • Endorsement from NFL player David Montgomery, adding credibility to the product
  • Collaboration with multiple NFL stars for marketing campaigns, expanding reach to football fans
  • Launch of new Fiji Total Body Deodorant in multiple forms (spray, cream, stick), catering to different consumer preferences
Negative
  • None.

Old Spice has Literally Changed the Game with New Fiji Total Body Deodorant, Keeping Players Fresh 24/7 from Pits to Toes, Sideline to Sideline and End Zone to End Zone, Especially in those Closest Moments Under the Pile

CINCINNATI--(BUSINESS WIRE)-- Everything you think you know about what happens in an NFL pile? Toss it. Old Spice is cracking open one of football’s greatest mysteries by bringing together Kay Adams, Flavor Flav, and Spice Adams to reveal the secrets of staying fresh when the action gets a little too close for comfort. Spoiler alert: it’s Old Spice Total Body Deodorant, and it's rewriting the old playbook. Old Spice is bringing Kay, Flav, and Spice together on Up & Adams on FanDuel October 10 to offer their freshest takes on what really happens down in the pile.

Rock & Roll Hall of Fame musician Flavor Flav and former NFL player Anthony “Spice” Adams represent Old Spice and join Kay Adams on FanDuel’s Up & Adams October 10 episode to talk about this season’s NFL action and Old Spice Total Body Deodorant bringing 24/7 freshness to the football field. (Photo: Business Wire)

Rock & Roll Hall of Fame musician Flavor Flav and former NFL player Anthony “Spice” Adams represent Old Spice and join Kay Adams on FanDuel’s Up & Adams October 10 episode to talk about this season’s NFL action and Old Spice Total Body Deodorant bringing 24/7 freshness to the football field. (Photo: Business Wire)

The trio hone in on a key play in a recent Detroit Lions-Arizona Cardinals tilt as David Montgomery finds himself tangled in a pile of defenders and teammates who are driven by Old Spice Total Body freshness.

"There’s nothing like the NFL pile. You can be laughing in mid-air or wrestling a bunch of massive human beings, but one thing's for sure: you’re up close and personal and you CAN smell it all,” said David Montgomery, Detroit Lions Running Back. “Luckily, new Old Spice Fiji Total Body Deodorant keeps the pile fresh, so you won’t feel the need to sprint away as quickly! You can see why Old Spice has been a staple across the league’s 32 locker rooms for years."

For the first time, Old Spice Total Body Deodorant is found across the league as an NFL Official Locker Room Product this season. That same Old Spice Total Body Deodorant 24/7 pits to toes freshness delivers whole body odor protection whether you're powering through double training sessions or kicking back post-game.

"Fans have always wanted to know what happens in that NFL pile," said Kate DiCarlo, Senior Communications Director at Old Spice. "A medley of body odor is what happens. With Old Spice Total Body Deodorant in Fiji, we bring so much freshness to the field, it’s like catching a tropical breeze. Let’s be honest, nothing says victory like smelling like a champion - even at the bottom of the pile."

Aluminum-free Old Spice Total Body Deodorant is available in three forms: a deodorant spray for touchless and broad body application, a water-based deodorant cream perfect for tight places, and the old favorite deodorant stick, which allows for easy application at areas where the skin rubs together.

The Up & Adams in-show commentary is part of Old Spice’s NFL playbook this season. The Greatest Smell in the NFL is also partnering with Detroit Lions’ stars Jared Goff and Frank Ragnow, New Orleans Saints star defender Cam Jordan and former NFL quarterback and sports commentator Mark Sanchez as the current roster of NFL talent working with the brand. Goff, Ragnow & Flavor Flav can be seen in “Fresher,” while Goff, Jordan & Sanchez appear in “Under the Pile.”

Score big on freshness this season and smell like your favorite NFL athletes with new Old Spice Fiji Total Body Deodorant available at major retailers nationwide both in stores and online for the suggested retail price of $12.99.*

About Old Spice:

Old Spice, an iconic grooming brand with over 80 years of history, is the No.1 selling anti-perspirant and deodorant brand for guys in the United States. With a complete product portfolio including anti-perspirants, deodorants, body washes, body sprays, shampoos, and hair stylers, Old Spice has become the authority on grooming experience. Check Old Spice out on Instagram, TikTok and Youtube.

*Pricing at the sole discretion of retailers.

For media inquiries, please contact:

Chris Overholser

chris.overholser@citizenrelations.com

Mel Denson, Procter & Gamble, Old Spice

denson.m@pg.com

Source: Procter & Gamble

FAQ

What is Old Spice's new product for NFL players?

Old Spice's new product for NFL players is the Fiji Total Body Deodorant, which provides 24/7 freshness from pits to toes and is now an NFL Official Locker Room Product.

Who are the celebrities promoting Old Spice's new deodorant for NFL (PG)?

The celebrities promoting Old Spice's new deodorant include Kay Adams, Flavor Flav, and Spice Adams, who will appear on FanDuel's 'Up & Adams' show on October 10 to discuss the product.

What NFL players are partnering with Old Spice for their new deodorant campaign?

Old Spice is partnering with NFL players Jared Goff and Frank Ragnow from the Detroit Lions, Cam Jordan from the New Orleans Saints, and former NFL quarterback Mark Sanchez for their new deodorant campaign.

What is the price of Old Spice's new Fiji Total Body Deodorant?

The suggested retail price for Old Spice's new Fiji Total Body Deodorant is $12.99, available at major retailers nationwide both in stores and online.

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