MEDIA ALERT: Tide Loads of Hope Brings Laundry Service Relief to Evacuees in Abbotsford Affected by British Columbia Floods

Rhea-AI Summary

P&G Canada announces the launch of free laundry services in response to the devastating B.C. floods affecting approximately 18,000 residents. Starting November 22, displaced families and emergency workers can utilize Tide's Loads of Hope program at Tradex in Abbotsford, BC. Services include free washing, drying, and folding, with strict COVID-19 safety protocols in place. This initiative underscores Tide's commitment to community support, with expectations to operate for two to three weeks.

Positive

• Provision of free laundry services to approximately 18,000 displaced residents.
• Partnership with GlobalMedic enhances community support efforts during the disaster.
• Tide's history of disaster relief through the Loads of Hope program.

Negative

• None.

P&G Canada (NYSE: PG):

WHO:	Services are available to all families or individuals who have been displaced from their homes and emergency services workers who are in need of laundry services in the wake of the B.C. floods.
WHAT:	Beginning Monday November 22, Tide and its partner, GlobalMedic are providing free, full-service laundry at Tradex (1190 Cornell St, Abbotsford, BC V2T 6H5) to assist those currently displaced by the B.C. floods. The Tide Loads of Hope services will allow those displaced by the floods, as well the disaster relief responders, to drop off their laundry to be washed, dried and folded, free of charge. For service updates please visit https://twitter.com/globalmedicdmgf
	In line with updated COVID-19 guidelines regarding operations, GlobalMedic, has established new safety protocols and processes to allow for the distribution of free laundry services and supplies to those who have been impacted by the disaster, while keeping staff and beneficiaries at sites protected.
WHY:	The recent floods have devastated multiple communities across the province and have displaced approximately 18,000 residents from their homes, leaving them without basic needs and resources. Tide has a history of giving back to the communities where we live and work, and we want to provide the comforts of home to those who need it most. These services are free and available to people affected by the disaster and the volunteers who are helping to respond.
WHERE:	Tide is partnering with GlobalMedic to provide free, full-service laundry at Tradex (1190 Cornell St, Abbotsford, BC V2T 6H5) The Tide Loads of Hope services will allow those displaced by the flooding as well the disaster relief responders to drop off their laundry to be washed, dried and folded, free of charge.
WHEN:	Beginning Monday November 22, laundry will be collected Mondays and Thursdays at 10:00 a.m. Dropoff is open anytime at Abbotsford Tradex. All washable clothing types can be accepted with the exception of heavy bedding. The current limit is two loads per family, per pick up.
	Our partners expect to stay on location for about two to three weeks or, until the immediate needs of the local population are met. We’ll provide 24 hours’ notice before we discontinue services and leave the area.

ABOUT TIDE LOADS OF HOPE:

For more than 15 years, Tide Loads of Hope has provided free laundry services to families affected by disasters. Created in the wake of Hurricane Katrina in 2005, Tide Loads of Hope is a mobile laundromat that can complete hundreds of loads of laundry per day. The program has benefitted over 90,000 families across the U.S. and Canada.

As a key component of Tide Ambition 2030, Tide has committed to expand its Loads of Hope program tenfold, providing clean clothes to millions of people in times of need, with a focus on communities most impacted by climate change. Learn more at https://tide.com/en-us/our-commitment/loads-of-hope.

PARTNER:

P&G Canada is providing these services in Abbotsford and Kamloops in partnership with GlobalMedic, a relief agency which provides short-term, rapid response in the wake of disasters and crisis, both at home and abroad. For more information, visit www.globalmedic.ca.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211124006273/en/

Corinne Durieu – P&G Canada / 416-730-4087 or durieu.c@pg.com

Cari Srokosz – Porter Novelli for Tide / 519-402-1151 or cari.srokosz@porternovelli.com

For on-site activation information, please contact: Tideloadsofhope@globalmedic.ca

Source: Procter & Gamble

FAQ

What services is P&G offering in response to the B.C. floods?

P&G is providing free laundry services through Tide's Loads of Hope program for those displaced by the B.C. floods.

When will the Tide laundry services start in Abbotsford, BC?

The laundry services will begin on November 22.

Where can residents access free laundry services in Abbotsford?

Residents can access the services at Tradex, located at 1190 Cornell St, Abbotsford, BC.

How many residents are affected by the B.C. floods?

Approximately 18,000 residents have been displaced due to the floods.

What safety measures are in place for the laundry services?

GlobalMedic has established safety protocols to protect staff and beneficiaries in line with COVID-19 guidelines.