MEDIA ALERT: Procter & Gamble Brings Relief to Residents Affected by Tornado Outbreak in Kentucky With P&G Products and Tide Loads of Hope Laundry Services

Rhea-AI Summary

P&G has deployed Tide Loads of Hope mobile laundry units to assist families affected by the recent tornadoes in Kentucky and surrounding states. Starting December 14, residents can receive free laundry services in Mayfield, KY, along with essential personal care kits and cleaning products. This initiative aims to provide vital support to over 50,000 people left without power due to the disaster. P&G partners with Matthew 25: Ministries to execute this relief effort, which aligns with their commitment to community support.

Positive

• Deployment of Tide Loads of Hope mobile units provides essential services to tornado-affected areas.
• Free personal care kits and cleaning supplies distributed to residents in need.
• P&G's commitment to community support and disaster relief enhances brand reputation.

Negative

• None.

Tide Loads of Hope:

Tide Loads of Hope Set-Up (Photo: Business Wire)

WHO:	Families, individuals and first responders in need of personal care items, cleaning products or laundry services in the wake of the historic tornadoes in Kentucky and five other states.
WHAT:	The Tide Loads of Hope Mobile Laundry Units, powered by Matthew 25: Ministries, have been deployed to support relief and recovery efforts in the wake of the tornado outbreak throughout Kentucky. The mobile laundry vehicles will begin services in Mayfield, Ky., providing free, full-service laundry to residents affected by the recent storms. Residents can bring clothes (up to two loads per household) to be washed, dried and folded free of charge. All washable clothing types will be accepted except for heavy bedding.
	In partnership with Matthew 25: Ministries, P&G will also distribute products directly into the affected areas of those impacted by the disaster, free personal care kits with everyday essentials, as well as cleaning products to meet basic hygiene and home care needs.
	In line with updated COVID-19 guidelines regarding operations, P&G and Matthew 25: Ministries have established safety protocols and processes to allow for the distribution of free laundry services and supplies to those who have been impacted by the disaster, while keeping staff and beneficiaries at Tide Loads of Hope activation sites protected.
WHY:	A historic tornado outbreak touched down in Kentucky and five other states, devastating the city of Mayfield, Ky., resulting in loss of life and leaving homes destroyed and more than 50,000 people across the state without power.
	P&G has a history of giving back to the communities where we live and work, and we want to provide everyday essentials to those who need it most to help bring a sense of normalcy in this time of need. These services are free and available to people affected by the disaster and the volunteers who are helping to respond.
WHERE:	Starting Tuesday, December 14, the team will collect laundry from 9:00 a.m. CST at the location listed below until daily capacity has been reached. The team will also distribute personal care kits and cleaning supplies directly into the affected areas.
	The Tide Loads of Hope mobile laundry units will be located at:
	Walmart Supercenter 1225 Paris Road Mayfield, KY 42066
	**For the most up-to-date information on the location of these services, please visit Tide’s Facebook, Twitter and Instagram channels at https://www.facebook.com/Tide, @Tide and https://www.instagram.com/tidelaundry/?hl=en**
PRODUCT BRANDS:	P&G brands to be distributed include Always, Bounty, Charmin, Crest, Dawn, Febreze, Ivory, Gillette, Mr. Clean, Olay, Old Spice, Oral-B, Pampers, Pantene, Secret, Swiffer, Tampax, Tide and Venus.
PARTNER:	P&G provides these services in partnership with Matthew 25: Ministries, an international humanitarian aid and disaster relief organization. More information can be found at www.m25m.org.

ABOUT TIDE LOADS OF HOPE: For more than 15 years, Tide Loads of Hope has provided free laundry services to families affected by disasters. Created in the wake of Hurricane Katrina in 2005, Tide Loads of Hope is a mobile laundromat that can complete hundreds of loads of laundry per day. In partnership with Matthew 25: Ministries, an international humanitarian aid and disaster relief organization, the program has benefitted over 90,000 families across the U.S. and Canada.

As a key component of Tide Ambition 2030, Tide has committed to expand its Loads of Hope program tenfold, providing clean clothes to millions of people in times of need, with a focus on communities most impacted by climate change. Learn more at https://tide.com/en-us/our-commitment/loads-of-hope.

ABOUT P&G’S 2,021 ACTS OF GOOD IN 2021: At P&G, fostering equality and inclusion, supporting our communities, and protecting the planet is embedded in how we do business. We believe we have a responsibility to make the world better — through the products we create and the positive impact our brands and Company can have. Under our Lead with Love campaign, P&G and its brands have committed to 2,021 acts of good this year. In the U.S., consumers can do even more through P&G Good Everyday, a new consumer rewards program that helps turn everyday actions into acts of good. Each activity on the website earns points that can be redeemed for rewards; as consumers report their own acts of good, P&G automatically makes donations to causes consumers care about.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211214005443/en/

Media Inquiries for P&G: Henry Molski, (513) 505-3587, molski.hd@pg.com

Media Inquiries for Tide: Kenya Alvarado, kenya.alvarado@ketchum.com

Source: Procter & Gamble

FAQ

What is the Tide Loads of Hope initiative related to P&G?

Tide Loads of Hope is a program by P&G providing free laundry services to families affected by disasters, including recent tornadoes in Kentucky.

When did Tide Loads of Hope start providing services in Mayfield, Kentucky?

Tide Loads of Hope began providing services in Mayfield, Kentucky, on December 14.

How can residents in Mayfield access the free laundry services?

Residents can bring up to two loads of laundry to the Tide Loads of Hope mobile units at designated locations in Mayfield, KY.

What types of products are being distributed through Tide Loads of Hope?

Tide Loads of Hope distributes free personal care kits and cleaning products, along with providing laundry services.

Who is partnering with P&G for the Tide Loads of Hope services?

P&G is partnering with Matthew 25: Ministries to provide Tide Loads of Hope services in tornado-affected areas.