Luvs Teams Up with Feeding America® to Support Families This Holiday Season
Luvs, a Procter & Gamble diaper brand, strengthens its partnership with Feeding America through a holiday season initiative. The company will donate over 225,000 Luvs Platinum Protection diapers to families in Cincinnati and Milwaukee. The campaign addresses diaper need, as one in three low-income American families struggles to afford basic non-food household goods. Through the LuvsGiving giveaway, participants can win a year's supply of diapers and select a Feeding America partner food bank for an additional diaper donation. The giveaway runs until November 15th.
Luvs, un marchio di pannolini di Procter & Gamble, rafforza la sua partnership con Feeding America attraverso un'iniziativa per la stagione delle festività. L'azienda donerà oltre 225.000 pannolini Luvs Platinum Protection a famiglie a Cincinnati e Milwaukee. La campagna affronta il problema della necessità di pannolini, poiché una famiglia americana su tre a basso reddito fatica a permettersi beni di prima necessità non alimentari. Attraverso il LuvsGiving giveaway, i partecipanti possono vincere un anno di fornitura di pannolini e selezionare una banca alimentare partner di Feeding America per una donazione aggiuntiva di pannolini. Il giveaway è attivo fino al 15 novembre.
Luvs, una marca de pañales de Procter & Gamble, fortalece su asociación con Feeding America a través de una iniciativa para la temporada navideña. La compañía donará más de 225,000 pañales Luvs Platinum Protection a familias en Cincinnati y Milwaukee. La campaña aborda la necesidad de pañales, ya que uno de cada tres familias estadounidenses de bajos ingresos lucha por costear artículos básicos del hogar que no son alimentarios. A través del LuvsGiving giveaway, los participantes pueden ganar un suministro de pañales para un año y seleccionar un banco de alimentos asociado a Feeding America para una donación adicional de pañales. El sorteo estará disponible hasta el 15 de noviembre.
Luvs, 프로터 앤드 갬블의 기저귀 브랜드, Feeding America와의 파트너십을 연말 시즌 이니셔티브를 통해 강화합니다. 이 회사는 신시내티와 밀워키의 가족들에게 225,000개 이상의 Luvs Platinum Protection 기저귀를 기부할 예정입니다. 이 캠페인은 기저귀 필요 문제를 다루고 있으며, 저소득 가정의 3분의 1이 기본 생필품을 구매하기 위해 어려움을 겪고 있습니다. LuvsGiving giveaway를 통해 참가자들은 1년 치 기저귀를 받을 수 있는 기회를 얻고, Feeding America의 파트너 푸드뱅크를 선택하여 추가 기저귀 기부를 할 수 있습니다. 이 이벤트는 11월 15일까지 진행됩니다.
Luvs, une marque de couches de Procter & Gamble, renforce son partenariat avec Feeding America à travers une initiative pour la saison des fêtes. L'entreprise fera don de plus de 225 000 couches Luvs Platinum Protection à des familles à Cincinnati et Milwaukee. La campagne aborde le besoin de couches, car une famille américaine à faible revenu sur trois a du mal à se procurer des biens essentiels non alimentaires. Grâce au LuvsGiving giveaway, les participants peuvent gagner une année de fourniture de couches et choisir une banque alimentaire partenaire de Feeding America pour un don supplémentaire de couches. Le concours se déroule jusqu'au 15 novembre.
Luvs, eine Windelmarke von Procter & Gamble, stärkt ihre Partnerschaft mit Feeding America durch eine Initiative zur Feiertagssaison. Das Unternehmen wird über 225.000 Luvs Platinum Protection Windeln an Familien in Cincinnati und Milwaukee spenden. Die Kampagne spricht das Bedürfnis nach Windeln an, da jede dritte einkommensschwache amerikanische Familie Schwierigkeiten hat, grundlegende nicht-lebensmittelbezogene Haushaltswaren zu finanzieren. Über das LuvsGiving giveaway können Teilnehmer ein Jahr Vorrat an Windeln gewinnen und eine Partner-Teebank von Feeding America für eine zusätzliche Windelspende auswählen. Das Giveaway läuft bis zum 15. November.
- Donating 225,000 Luvs Platinum Protection diapers to communities in need
- Strategic partnership with Feeding America enhances brand visibility and social responsibility
- None.
Insights
This charitable initiative by P&G's Luvs brand, while commendable, has minimal direct impact on P&G's financial performance or stock value. The donation of 225,000 diapers represents an insignificant portion of P&G's overall diaper business. The marketing campaign and social media giveaway are routine promotional activities that align with standard corporate social responsibility practices.
The partnership with Feeding America may generate positive brand sentiment and modest consumer goodwill, but the scale is too small to materially affect P&G's market position or revenue in the competitive diaper segment. This initiative follows typical holiday season corporate giving patterns and doesn't signal any significant strategic shifts or business developments that would interest investors.
This giving season, Luvs donates diapers to communities and gives families the chance to win a year’s supply while choosing a Feeding America partner food bank to support
Targeting Diaper Need in High-Demand Areas
Feeding America accepts more than just food to support communities; diapers are a critical, yet often overlooked, necessity for families. One in three low-income American families struggles to afford basic non-food household goods—including diapers*. Luvs is helping bridge this gap by providing the diapers necessary to keep children clean, healthy, and comfortable.
“No family should have to choose between providing food or diapers for their children,” said Jess Davidson Fernandes, Luvs Brand Director, P&G. “By partnering with Feeding America, Luvs is helping parents ensure their children’s well-being while alleviating some of the stress and financial burden they face. We understand that diaper need is a critical issue affecting millions of families across the country and we’re proud to be able to support families through this donation.”
Community Involvement Through LuvsGiving
This holiday season, Luvs is inviting parents and caregivers nationwide to join in the spirit of “LuvsGiving.” Through the LuvsGiving giveaway, one winner will receive a year’s supply of Luvs Platinum Protection diapers and will have the unique opportunity to choose a Feeding America partner food bank to receive a donation of Luvs diapers.
To participate in the giveaway, consumers can follow Luvs on Instagram and follow the entry instructions. Entries close Friday, 11/15 at 11:59 AM EST and the winner will be notified via DM. Must be 18+ and in the
About Luvs:
Luvs Platinum Protection diapers offer parents affordable, high-quality diapers with up to 12 hours of Triple Leakguard Protection, soft materials for delicate skin, and fun prints. They are dermatologically tested, hypoallergenic, and free of parabens and latex (no natural rubber). Luvs Platinum Protection diapers are available in sizes newborn through 7 and can be found at retailers nationwide.
For more information on Luvs diapers, visit https://www.luvsdiapers.com or the brand's social media channels on Facebook (https://www.facebook.com/luvsdiapers), Instagram (https://www.instagram.com/luvs/) and TikTok (https://www.tiktok.com/@luvsdiapers).
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.
About Feeding America
Feeding America is committed to an America where no one is hungry. We support tens of millions of people who experience food insecurity to get the food and resources they say they need to thrive as part of a nationwide network of food banks, statewide food bank associations, food pantries and meal programs. We also invest in innovative solutions to increase equitable access to nutritious food, advocate for legislation that improves food security and work to address factors that impact food security, such as health, cost of living and employment.
We partner with people experiencing food insecurity, policymakers, organizations, and supporters, united with them in a movement to end hunger. Visit FeedingAmerica.org to learn more
*Feeding America Study
View source version on businesswire.com: https://www.businesswire.com/news/home/20241112814575/en/
For media inquiries, please contact:
Katie Stahlheber, NA Baby Care Communications, P&G, stahlheber.k@pg.com
Suhanee Patel, Account Supervisor, DeVries Global, spatel@devriesglobal.com
Source: Procter & Gamble
FAQ
How many diapers is Luvs (PG) donating in their 2023 Feeding America partnership?
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