Gillette Venus Announces Ambassadors Ahead of the Olympic and Paralympic Games Paris 2024

Rhea-AI Summary

Gillette Venus has announced a partnership with several U.S. Olympic and Paralympic swimmers, including Gold Medalists Lydia Jacoby and Anastasia Pagonis, ahead of the Paris 2024 Games. As the Official Razor of Team USA, Venus is launching a new ad campaign, 'Power of Smooth,' to support athletes in their pre-race shaving routines.

The campaign aims to highlight the importance of shaving for swimmer performance and will feature social content from other elite swimmers like Torri Huske and Abbey Weitzeil. Venus will also introduce a new Gold Razor as part of the campaign.

This initiative underscores Venus' commitment to providing quality shaving products that meet the needs of athletes and consumers alike, enhancing their confidence and performance.

Positive

• Partnerships with high-profile athletes increase brand visibility and credibility.
• New 'Power of Smooth' campaign aligns with the Olympic spotlight, potentially boosting sales.
• Introduction of a new Gold Razor could attract consumer interest and drive revenue.
• Social media content from athletes can enhance engagement and expand reach.
• Support from athletes highlights the product’s effectiveness, potentially increasing consumer trust.

Negative

• No immediate financial data provided to gauge short-term impact on stock performance.
• Potential risk if the campaign does not resonate well with the target audience.
• Dependence on athlete endorsement may not yield long-term brand loyalty.

The Official Razor of Team USA is partnering with U.S. Olympic Gold Medalist Lydia Jacoby, U.S. Paralympic Gold Medalist Anastasia Pagonis, U.S. Olympic Silver Medalist Torri Huske, and other elite swimmers to celebrate the Power of Smooth, a new advertising campaign launching today.

BOSTON--(BUSINESS WIRE)-- With just 71 days until the Olympic Games Paris 2024 and 104 days until the Paralympic Games Paris 2024, Gillette Venus is proud to announce partnerships with leading U.S. swimmers this summer, helping them feel their most powerful in and out of the pool. As the Official Razor of Team USA, Venus is excited to be joining forces with Lydia Jacoby, Anastasia Pagonis, Torri Huske and more to help achieve their smoothest shave ahead of Paris 2024.

The Official Razor of Team USA is partnering with U.S. Olympic Gold Medalist Lydia Jacoby, U.S. Paralympic Gold Medalist Anastasia Pagonis, U.S. Olympic Silver Medalist Torri Huske, and other elite swimmers to celebrate the Power of Smooth, a new advertising campaign launching today. (Graphic: Business Wire)

For swimmers, a crucial part of their pre-race routine is the ritual of growing out their body hair ahead of competition, before shaving everything off to ensure maximum performance in the pool. Recognizing the importance of this ritual, Venus’ partnership with swimmers hopes to support them through life’s most important shaving moments.

"As a competitive swimmer, my pre-race routine starts with my shave,” said Lydia Jacoby, U.S. Olympic Gold Medalist. “As someone with sensitive skin, I have always trusted Venus to give me the smoothest shave without irritation so I can focus on swimming.”

As the final countdown to Paris 2024 begins, the new Venus campaign featuring Lydia and U.S. Paralympic Gold Medalist, Anastasia Pagonis launches today. To generate further excitement in the lead up to Paris 2024, Venus is also excited to introduce a new Gold Razor this summer to bring the campaign to life.

A roster of fellow swimmers, including U.S. Olympic Silver Medalist, Torri Huske, U.S. Olympic Gold Medalist Abbey Weitzeil, U.S. Olympian Erica Sullivan and Olympic Hopeful Kelly Pash, have also partnered with the Official Razor of Team USA, with social content detailing the campaign rolling live throughout the coming months.

"It is a natural fit for Venus to team up with such a talented roster of swimmers to demonstrate the importance shaving plays in their journey to Paris 2024,” shares Isabel Pimentel, Brand Vice President, Gillette Venus North America. “As our Olympians and Paralympians take center stage this summer, we’re so proud to support them as the Official Razor of Team USA and are grateful that they trust Venus to help feel their most powerful in and out of the pool.”

“It’s important for me to feel comfortable with and trust the products that I use every day, and a razor is no exception,” shares Anastasia Pagonis, U.S. Paralympic Gold Medalist. “When I reach for Venus in my shower, I’m confident that I am going to get the smooth, close shave that I need to be competition ready.”

While not everyone will have the opportunity to go for gold this summer, Venus has products for anyone desiring a smooth shave with every stroke. The Venus lineup includes –

• Deluxe Smooth Sensitive Razor features 5 blades and water activated serums, is dermatologist tested for sensitive skin and includes a SkinElixir Lubrastrip for more protection and glide.
  • Also available as a Gold Razor!
• Comfortglide White Tea Razor is built for a seamless glide, revealing smooth skin. Its moisture bars release white tea scented body butters.
• Pubic Hair & Skin Razor is specifically designed to help protect pubic skin from shave irritation, razor burn, and ingrown hairs.

More information on Venus can be found at www.GilletteVenus.com as well as on Instagram and TikTok.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

Category: Gillette-Venus

View source version on businesswire.com: https://www.businesswire.com/news/home/20240516530575/en/

Gillette Venus

Marta LopezSilva

Email: lopezsilva.m@pg.com

Marina Maher Communications

Shaun Agres

Email: shaun.agres@hellommc.com

Source: Procter & Gamble

FAQ

What is Gillette Venus's new campaign for the Paris 2024 Games?

Gillette Venus launched the 'Power of Smooth' campaign featuring U.S. Olympic and Paralympic swimmers to emphasize the importance of shaving in their routines.

Which athletes are partnering with Gillette Venus ahead of the Paris 2024 Games?

U.S. Olympic Gold Medalist Lydia Jacoby, U.S. Paralympic Gold Medalist Anastasia Pagonis, and U.S. Olympic Silver Medalist Torri Huske are among the athletes partnering with Gillette Venus.

How is Gillette Venus leveraging its partnership with Team USA for the Paris 2024 Games?

Gillette Venus is leveraging its partnership by launching the 'Power of Smooth' campaign and introducing a new Gold Razor to support athletes' shaving routines.

What new product is Gillette Venus introducing with their campaign?

Gillette Venus is introducing a new Gold Razor as part of the 'Power of Smooth' campaign.

How does the partnership with athletes benefit Gillette Venus?

The partnership enhances brand visibility, credibility, and consumer trust by highlighting the product's effectiveness through athlete endorsements.