Gillette debuts ‘The Best Your Game Can Get’ featuring Toronto Raptors player Gradey Dick and NBA Legend Tracy McGrady
Gillette has launched a new campaign called 'The Best Your Game Can Get' featuring Toronto Raptors player Gradey Dick and NBA Legend Tracy McGrady. The campaign flips the traditional mentor-mentee dynamic, with Dick showcasing Gillette's latest grooming technology to McGrady. This initiative celebrates Gillette's new designation as the official shave and beard care partner of the NBA in Canada and its continued partnership with the Toronto Raptors.
The campaign aims to redefine Gillette's sports marketing legacy by championing game changers like Dick. It highlights how the younger generation is taking the lead with GilletteLabs, demonstrating that 'the best a man can get' continues to evolve. The GilletteLabs razor, featuring a green bar that reduces irritation, is now available in Canada for $24.99 to $59.99.
Gillette ha lanciato una nuova campagna chiamata 'Il Migliore Che Il Tuo Gioco Può Offrire' con il giocatore dei Toronto Raptors Gradey Dick e la leggenda NBA Tracy McGrady. La campagna ribalta la tradizionale dinamica tra mentore e discepolo, con Dick che mostra a McGrady l'ultima tecnologia per la cura della persona di Gillette. Questa iniziativa celebra il nuovo riconoscimento di Gillette come partner ufficiale per la rasatura e la cura della barba della NBA in Canada e la sua continua partnership con i Toronto Raptors.
La campagna mira a ridefinire l'eredità del marketing sportivo di Gillette, enfatizzando i cambiamenti nel gioco come quelli rappresentati da Dick. Mettere in risalto come la generazione più giovane stia prendendo in mano la situazione con GilletteLabs dimostra che 'il meglio che un uomo possa avere' continua ad evolversi. Il rasoio GilletteLabs, dotato di una barra verde che riduce l'irritazione, è ora disponibile in Canada a un prezzo compreso tra $24.99 e $59.99.
Gillette ha lanzado una nueva campaña llamada 'Lo Mejor que Tu Juego Puede Ofrecer' con el jugador de los Toronto Raptors Gradey Dick y la leyenda de la NBA Tracy McGrady. La campaña invierte la dinámica tradicional de mentor-aprendiz, con Dick mostrando a McGrady la última tecnología de cuidado personal de Gillette. Esta iniciativa celebra el nuevo reconocimiento de Gillette como socios oficiales de afeitado y cuidado de la barba de la NBA en Canadá y su continua colaboración con los Toronto Raptors.
La campaña tiene como objetivo redefinir el legado de marketing deportivo de Gillette al promover a innovadores como Dick. Destaca cómo la generación más joven está tomando la delantera con GilletteLabs, demostrando que 'lo mejor que un hombre puede tener' continúa evolucionando. La maquinilla de afeitar GilletteLabs, que cuenta con una barra verde que reduce la irritación, ya está disponible en Canadá por un precio de entre $24.99 y $59.99.
질레트는 '당신의 게임이 제공할 수 있는 최선'이라는 새로운 캠페인을 시작했습니다. 이 캠페인은 토론토 래퍼스 선수 그레이디 딕과 NBA 전설 트레이시 맥그레디가 함께 참여합니다. 이번 캠페인은 전통적인 멘토-멘티 관계를 전복시키며, 딕이 맥그레디에게 질레트의 최신 면도 기술을 선보입니다. 이 initiative는 질레트가 캐나다 NBA의 공식 면도 및 수염 관리 파트너로 지정된 것을 축하하며, 토론토 레퍼스와의 지속적인 파트너십을 기념합니다.
이번 캠페인은 질레트의 스포츠 마케팅 유산을 재정의하고, 딕과 같은 게임 체인저들을 지원하는 것을 목표로 합니다. 젊은 세대가 질레트랩스와 함께 선두에서 나아가고 있음을 강조하며, '남자가 가질 수 있는 최선이란' 계속해서 발전하고 있다는 것을 보여줍니다. 질레트랩스 면도기는 자극을 줄여주는 녹색 바가 특징이며, 현재 캐나다에서 $24.99에서 $59.99에 구매할 수 있습니다.
Gillette a lancé une nouvelle campagne intitulée 'Le Meilleur Que Votre Jeu Peut Offrir', mettant en vedette le joueur des Toronto Raptors Gradey Dick et la légende de la NBA Tracy McGrady. La campagne renverse la dynamique traditionnelle mentor-apprenti, avec Dick présentant à McGrady la dernière technologie de grooming de Gillette. Cette initiative célèbre le nouveau statut de Gillette en tant que partenaire officiel de rasage et de soin de la barbe de la NBA au Canada et son partenariat continu avec les Toronto Raptors.
La campagne vise à redéfinir l'héritage du marketing sportif de Gillette en mettant en avant des changeurs de jeu comme Dick. Elle souligne comment la jeune génération prend les devants avec GilletteLabs, montrant que 'le meilleur qu'un homme puisse avoir' continue d'évoluer. Le rasoir GilletteLabs, équipé d'une barre verte qui réduit les irritations, est maintenant disponible au Canada pour un prix compris entre 24,99 $ et 59,99 $.
Gillette hat eine neue Kampagne mit dem Titel 'Das Beste, was Ihr Spiel bieten kann' gestartet, in der der Toronto Raptors Spieler Gradey Dick und die NBA Legende Tracy McGrady mitwirken. Die Kampagne verändert die traditionelle Mentor-Mentee-Dynamik, indem Dick McGrady die neuesten Rasiertechnologien von Gillette vorstellt. Diese Initiative feiert Gillette's neue Anerkennung als offizieller Rasier- und Bartpflegepartner der NBA in Kanada sowie die fortgesetzte Partnerschaft mit den Toronto Raptors.
Die Kampagne zielt darauf ab, das Sportmarketing-Erbe von Gillette neu zu definieren, indem sie Spielveränderer wie Dick unterstützt. Sie hebt hervor, wie die jüngere Generation mit GilletteLabs das Ruder übernimmt, und zeigt, dass 'das Beste, was ein Mann bekommen kann', weiterhin entwickelt wird. Der GilletteLabs-Rasierer, der mit einer grünen Leiste ausgestattet ist, die Irritationen reduziert, ist jetzt in Kanada zu Preisen von $24,99 bis $59,99 erhältlich.
- New partnership as official shave and beard care partner of the NBA in Canada
- Continued partnership with the Toronto Raptors
- Launch of new marketing campaign featuring high-profile NBA players
- Introduction of GilletteLabs razor with innovative features
- None.
New campaign spot flips dynamics between professional athletes to showcase Gillette’s ultimate shaving experience in an all-new way
Toronto Raptors player, Gradey Dick, featured in Gillette’s ‘The Best Your Game Can Get’ campaign
"I grew up watching Tracy McGrady and learned a lot from his successes. His inspiration helped me get to where I am today. Now, its my time to show my appreciation,” said Gradey Dick. “That’s why I’m excited to be continuing my partnership with Gillette and to be part of The Best Your Game Can Get. I want to help guys of every age be their best, by sharing how I get my game face on, which starts with a shave with GilletteLabs.”
Tracy McGrady, reflecting on his involvement in the campaign, said: “Being part of this campaign with Gradey is a full-circle moment. I’m proud to pass the torch to a new generation, and with the GilletteLabs razor, I’m reminded that you’re never too old to try something new and better.”
A NEW ERA FOR GILLETTE IN SPORTS
The new campaign reimagines how Gillette shares its 100+ years sports marketing legacy with Canadians by championing game changers, like Gradey Dick. From his on-court performance to his off-court engagements, Gradey is redefining the image of professional athletes in
“The Best Your Game Can Get puts a twist on tradition by letting the younger generation take the lead with GilletteLabs, and showing the world that the best a man can get keeps getting better,” said Jennifer Seiler, Senior Vice President, Grooming Canada at P&G. “Every generation learns from those who came before. Like Gillette’s wide portfolio of grooming tools, new technology and constant innovation have led Gen Z to not only find their own way in life, but also lead the way for others. We’re excited to give the younger generation a platform to show all they know about being their best, including Gillette’s ultimate shaving experience, the GilletteLabs razor.”
GILLETTE IS THE OFFICIAL SHAVE AND BEARD CARE PARTNER OF THE NBA IN
The Best Your Game Can Get is debuting in celebration of Gillette’s new designation as the official shave and beard care partner of the NBA in
Canadians can learn more about the GilletteLabs razor by visiting Gillette.ca and find the GilletteLabs razor at select food, drug and mass merchandise stores across
*Pricing is at the sole discretion of the retailer
About Gillette
For more than 120 years, Gillette has delivered precision technology and unrivaled product performance – improving the lives of over 800 million consumers around the world. From shaving and body grooming, to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave gel (gels, foams and creams), skin care, after shaves, antiperspirants, deodorants and body wash. For more information and the latest news on Gillette, visit www.gillette.ca. To see our full selection of products, visit www.gillette.ca. Follow Gillette on Twitter, Facebook and Instagram.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.
Category: Gillette
View source version on businesswire.com: https://www.businesswire.com/news/home/20241021512818/en/
Julia LaFeldt
Communications Director, Gillette North America
Email: lafeldt.j@pg.com
Ridhi Arun Kumar
Porter Novelli, on behalf of Gillette Canada
Email: ridhi.arunkumar@porternovelli.com
Victoria Malisani
Corporate Communications, MLSE
Email: victoria.malisani@mlse.com
Source: Procter & Gamble
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