Drop, Dissolve, Drink: P&G Challenges Consumers to Rethink the Vitamin Experience with the Launch of New Vitamin Boost Brand, VÖOST

Rhea-AI Summary

VÖOST, a new vitamin boost brand from Procter & Gamble, has launched eight effervescent vitamin varieties available in retailers nationwide. Each tablet offers a convenient and flavorful way to enhance daily wellness with zero sugar and only 10 calories. The product range includes multiple options, such as Vitamin C, Vitamin D3, and Beauty vitamins, supporting various health needs. Priced at $8.94 for a 20 count tube, VÖOST targets health-conscious consumers looking for an enjoyable way to meet their wellness goals.

Positive

• Launch of VÖOST brand with eight vitamin varieties, expanding P&G's health product portfolio.
• Convenient effervescent tablets with zero sugar and low calories meet growing consumer demand for enjoyable vitamin formats.
• Partnership with Jonathan Van Ness enhances brand visibility and aligns with wellness trends.

Negative

• None.

With eight different effervescent vitamin boosts, VÖOST supports daily wellness and allows consumers to curate a personalized daily routine in an effizzing new way

CINCINNATI--(BUSINESS WIRE)-- VÖOST, a new vitamin boost brand with eight varieties, is now available in retailers nationwide. New from P&G, the fantastically fizzy tablets provide a portable burst of vitamins in a convenient and delicious effervescent form, supporting daily wellness and uplifting the ordinary vitamin experience into something extraordinary.

VÖOST is now available in retailers nationwide. The new vitamin boost brand with eight varieties supports daily wellness and uplifts the ordinary vitamin experience into something extraordinary. (Photo: Business Wire)

There’s taking vitamins…and then there is experiencing VÖOST! The full lineup of effizzing amazing vitamin boosts supports a variety of wellness needs ranging from men’s and women’s multi-vitamins to Vitamin C and Beauty, so health-conscious consumers can curate a daily routine that works for them. With zero sugar and only 10 calories per tablet, consumers simply drop one VÖOST tablet into water, let it fizz and dissolve, then drink for flavorsome fun that can be taken on the go – no mixing required! The vitamin boosts can be tailored to any taste by adding varying levels of water that change the boldness of the flavor.

“In today’s busy world, consumers are looking for easy ways to boost their health and wellness with products that allow them to customize based on their unique and ever-changing needs,” said Sujay Wasan, P&G Senior Vice President, North America Health Care. “That’s where VÖOST comes in, with a formulation that is simple to use, tastes great and supports a full lineup of wellness needs; health-conscious shoppers can pick and choose what works for them and enjoy whenever, wherever – whether it’s a boost of energy, Vitamin C or hydration to help them feel their best that day.”

Most consumers are already incorporating vitamins into their daily routine, but only a small percentage actually enjoy taking them. For nearly a decade, demand has been growing for a new form that tastes great, has minimal sugar or calories and, most importantly, is convenient. With an eye toward this trend and recognizing the growing global interest in effervescent vitamins, P&G acquired VÖOST after more than a decade of proven success in Australia.

To showcase the effizzing amazing benefits of VÖOST for the U.S. launch, the brand teamed up with Jonathan Van Ness, an iconic Emmy-nominated television personality who embodies the effervescent spirit of VÖOST, to share how the fantastically fizzy tablets uplift their busy day-to-day routine.

“Between work, family and friends, I am doing the most each and every day, but if there’s one thing I’ve learned along the way, it’s that you have to show up for yourself before you can deliver your best for anyone else,” said Jonathan Van Ness. “I love how VÖOST supports me on my journey to being my best self – whether it’s a boost of Energy in between business meetings or a burst of Beauty pre-show, these delicious vitamin boosts go wherever I do!”

VÖOST is now available in two convenient options – a 20 count tube in-store and online nationwide for $8.94, and a two-pack of the 20 count tubes online only for $17.94.

VÖOST varieties include:

• Vitamin C (Blood Orange Flavored): Features 1,000mg of Vitamin C to support immune function*, iron absorption* and collagen formation* and is supercharged with Zinc + Electrolytes
• Vitamin D3 (Blackberry Peach Flavored): Contains Vitamin D3 to support overall bone, muscle, and immune function*
• Magnesium (Lemon Lime Flavored): Just one tablet delivers 50% of the daily Magnesium needed to support bone health and muscle function*
• Women’s multi-vitamin (Orange Guava Flavored): Packed with the vitamins, minerals, and nutrients women need to support daily health*
• Men's multi-vitamin (Blueberry Pomegranate Flavored): Packed with the vitamins, minerals, and nutrients men need to support daily health*
• Beauty (Strawberry Kiwi Flavored): Contains Biotin to provide your body with a key building block for hair, skin, and nails* and is also specially formulated with Vitamin E, Vitamin C, and collagen peptides
• Energy (Orange Mango Flavored): Features caffeine for a healthy energy boost* and Vitamin B Complex
• Hydrate (Fruit Punch Flavored): Promotes hydration with electrolytes* and is supercharged with B Vitamins

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

About VÖOST
VÖOST is a new vitamin boost brand with eight effizzing amazing varieties that uplift your ordinary into something extraordinary. The full lineup of vitamin boosts supports a variety of wellness needs ranging from men’s and women’s multi-vitamins to Vitamin C and Beauty, delivering a portable burst of vitamins in a convenient and delicious way. Headquartered in Cincinnati, OH, VÖOST is owned and distributed by The Procter & Gamble Company.

About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always^®, Ambi Pur^®, Ariel^®, Bounty^®, Charmin^®, Crest^®, Dawn^®, Downy^®, Fairy^®, Febreze^®, Gain^®, Gillette^®, Head & Shoulders^®, Lenor^®, Olay^®, Oral-B^®, Pampers^®, Pantene^®, SK-II^®, Tide^®, Vicks^®, and Whisper^®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at www.pg.com/news.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220601005434/en/

P&G Health Care Communications

Velvet Gogol Bennett

gogolbennett.vc@pg.com



Zeno Group

Morgan Shapiro

voost@zenogroup.com

Source: VÖOST

FAQ

What is VÖOST and when was it launched?

VÖOST is a new vitamin boost brand launched by Procter & Gamble, featuring eight effervescent vitamin varieties available nationwide.

What are the main benefits of VÖOST vitamins?

VÖOST vitamins support various wellness needs, are low in calories, sugar-free, and provide a flavorful experience.

What is the price of VÖOST vitamin tablets?

VÖOST vitamin tablets are priced at $8.94 for a 20 count tube and $17.94 for a two-pack online.

Who partnered with VÖOST for its launch?

VÖOST partnered with Jonathan Van Ness to promote the brand and its effervescent vitamin benefits.

What flavors are available for VÖOST vitamins?

VÖOST vitamins come in various flavors, including Blood Orange, Blackberry Peach, Lemon Lime, and Strawberry Kiwi.