Bounty Rolls Out Bigger and Bolder Than Ever at Its Third Radio Row Appearance Tackling Saucy Messes Ahead of Super Bowl LIX

Rhea-AI Summary

Bounty Paper Towels is making its third appearance at Super Bowl LIX's Radio Row with an expanded 'House of Wingman' experience at the Ernest N. Morial Convention Center in New Orleans from February 3-7, 2025. The event will serve nearly 30,000 free wings with various NOLA-inspired sauces to media personnel.

The installation has doubled in size from last year and features a jumbotron broadcasting to Radio Row. Wings will be served daily at 11 a.m. CST. The event will host numerous NFL duos including Rob Gronkowski and Drew Brees, along with players from various teams including the Commanders, Falcons, Packers, and Lions.

As part of the promotion, consumers can receive a $3.00 cash back offer when purchasing Bounty paper towel products (6 count or larger) through February 15, 2025.

Positive

• Marketing presence at high-visibility Super Bowl event
• Expanded installation size demonstrates growing campaign success
• Partnership with multiple high-profile NFL players increases brand visibility
• Consumer promotion with $3.00 cash back incentive may drive sales

Negative

• None.

Bounty’s House of Wingman is serving up nearly 30,000 free wings, iconic NFL duos, and the ultimate wingman, the Quicker-Picker-Upper

NEW ORLEANS--(BUSINESS WIRE)-- Bounty Paper Towels is back in action for Super Bowl LIX and has more than just saucy wings on the menu. The Quicker Picker Upper’s House of Wingman returns, this time at the Earnest N. Morial Convention Center in New Orleans from February 3 – 7, 2025. To ensure no reporter leaves Radio Row hungry, Bounty’s week-long experience will serve up tens of thousands of chicken wings and host iconic NFL duos, proving once again that you can’t have football without wings – and you can’t have wings without Bounty.

Credit: Tyler Kaufman/ AP Images for Bounty Paper Towels Wing Service kicks off at the Bounty House of Wingman at Radio Row Super Bowl LIX on Monday February 3, 2025 (Photo: Business Wire)

“Over the last three years, Bounty is Your Wingman has grown into so much more than a Super Bowl campaign – we're redefining how we connect with fans during playoff season,” said Janette Yauch, Bounty Brand VP. “Radio Row is one of the busiest weeks in football for reporters, and they notoriously go hungry, so we’re here to change that by serving up delicious wings, unforgettable experiences, and, of course, plenty of Bounty to clean up the mess.”

To deliver more fun, mess, and flavor, this year’s House of Wingman has doubled in size since last year – complete with a jumbotron broadcasting to all of Radio Row. Attendees can enjoy wings served daily at 11 a.m. CST, while supplies last. Inspired by NOLA’s vibrant food scene, the wings will be accompanied by a variety of sauces and dips each day, along with plenty of Bounty paper towels to tackle the mess.

The House of Wingman is hosting NFL stars throughout the week to celebrate teamwork, camaraderie, and of course, wings. This year’s lineup includes:

• Super Bowl champions Rob Gronkowski “Gronk” and Drew Brees
• Austin Ekeler and Brian Robinson of the Washington Commanders
• Bijan Robinson and Tyler Allgeier of the Atlanta Falcons
• AJ Dillion and Josh Jacobs of the Green Bay Packers
• Jahmyr Gibbs and David Montgomery of the Detroit Lions
• Kayvon Thibodeaux and Bobby Okereke of the New York Giants
• Quincy Williams and Jermaine Johnson of the New York Jets
• Zack Martin and Brandon Aubrey of the Dallas Cowboys
• DJ Moore and Rome Odunze of the Chicago Bears
• Jonathan Jones and Christian Gonzalez of the New England Patriots
• Ted Karras and Alex Cappa of the Cincinatti Bengals
• Kyle Hamiliton and Kyle Van Noy of the Baltimore Ravens
• Aaron Jones and Andrew Von Ginkel of the Minnesota Vikings
• Nick Chubb and David Njoku of the Cleveland Browns

To view the full Bounty line-up visit Bountywingman.com

If you’re a member of the media attending Radio Row and want to inquire about the potential opportunity for an interview with any of the Bounty Wingman athletes, please contact Emily.Sims@mslgroup.com.

Not there in person? Follow all the action live on Bounty’s Instagram, where Gronk, Brees, and other NFL stars share exclusive content, messy moments, and more.

Bounty fans can also score big from the comfort of their couch. From now through February 15, 2025, fans can receive $3.00 cash back when purchasing one Bounty paper towel product (6 count or larger).

About Procter & Gamble  

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news. 

View source version on businesswire.com: https://www.businesswire.com/news/home/20250204236669/en/

Emily.Sims@mslgroup.com

Source: Procter & Gamble

FAQ

When is Bounty's House of Wingman event at Super Bowl LIX?

Bounty's House of Wingman event runs from February 3-7, 2025, at the Ernest N. Morial Convention Center in New Orleans.

How many free wings is Bounty serving at Super Bowl LIX Radio Row?

Bounty is serving nearly 30,000 free wings at their House of Wingman installation during Super Bowl LIX Radio Row.

What is the cash back offer for Bounty products during Super Bowl LIX?

Consumers can receive $3.00 cash back when purchasing one Bounty paper towel product (6 count or larger) through February 15, 2025.

Which NFL players are appearing at Bounty's House of Wingman 2025?

Several NFL duos are appearing, including Rob Gronkowski and Drew Brees, along with players from teams like the Commanders, Falcons, Packers, Lions, and others.