Avoiding Cleaning? Time to ‘Get Sheet Done’ With Bounty’s® Newest Paper Towel Innovation

Rhea-AI Summary

Bounty paper towels, part of Procter & Gamble, is launching an improved version of their product just in time for Spring cleaning. A recent survey indicates that 87% of Americans procrastinate on household cleaning. The new Bounty aims to help with this by featuring a proprietary microstructure that enhances absorbency and strength. Notable partner Adrienne Bailon-Houghton supports the launch, highlighting her own struggles with cleaning. The product promises to simplify cleaning tasks, as 80% of respondents feel better after cleaning, motivating them to continue. Consumers can expect this innovative product to hit shelves soon.

Positive

• Launch of improved Bounty paper towels expected to drive sales.
• Innovative microstructure increases absorbency and efficiency.
• Partnership with celebrity promotes brand and product.

Negative

• None.

No Surprise, Recent Survey Finds a Third (33%) of Gen Z Would Rather Buy a New, Cleaner House Than Clean Their Own¹

CINCINNATI--(BUSINESS WIRE)-- Bounty paper towels are launching an even better version of the Quicker Picker Upper just in time for Spring cleaning. Spring cleaning procrastinators your new best friend, Bounty, is here to help and apparently a lot of you need it. Most Americans (87%) have procrastinated their household cleaning², according to a recent survey by Reputation Leaders for Bounty.

(Graphic: Business Wire)

This Spring, new Bounty paper towels are hitting store shelves with a goal of helping people tackle the cleaning tasks they’ve been putting off. No stranger to going out of her way to avoid cleaning, Bounty has partnered with self-proclaimed cleaning procrastinator Adrienne Bailon-Houghton to encourage everyone get sheet done this Spring.

“Yes, I’m busy and a new mom, but in all honesty, I genuinely stress about cleaning and avoid it,” says NAACP and Emmy Award winning host & producer, Adrienne Bailon-Houghton. “I completely relate to the third of all Americans who would rather balance their budget than clean³. I mean, taxes or a toilet bowl? Taxes please! I even watch people use Bounty on #CleanTok over actually cleaning. But I’m all out of excuses thanks to new Bounty. Since one sheet can now go so much further, I can tackle the cleaning tasks I’ve been putting off!”

Bounty’s newest innovative paper towel is a triple threat, driven by superior structure, flexible strength, and optimized fluid efficiencies, allowing you to use less to clean up the toughest messes.

• Bounty’s new proprietary microstructure is larger than our previous design and built to hold up under pressure. You may not see it, but you can feel the difference. The microstructure has an optimized column design. Some competitors collapse when wet whereas Bounty’s newest paper towel technology expands to hold in the mess.
• Bounty’s microstructure has dedicated strong and flexible zones making it cloth-like.
• Bounty is obsessed with continual innovation; the new microstructure creates dedicated absorbance zones which pump and direct liquid more evenly through the sheet, trapping and locking the mess in both sheet directions.

“We know some Americans would rather pull weeds than clean⁴ – me included,” said Gregg Weaver, Bounty Senior Scientist. “Our newest paper towel sheets are more absorbent, so you can use less to clean up the toughest messes. So, for the third of Americans that rather would do anything other than clean⁵, know that Bounty’s newest paper towel is even better than previous versions and keeps working until the job is done, so you can do more and use less.”

Still need a little motivation? Cleaning procrastinators confirmed that after cleaning even a little bit, 8 in 10 feel so much better⁶, and 1 in 3 wanted to keep going⁷. Stop avoiding cleaning and show us how you #GetSheetDone with Bounty at @bountypapertowels.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always^®, Ambi Pur^®, Ariel^®, Bounty^®, Charmin^®, Crest^®, Dawn^®, Downy^®, Fairy^®, Febreze^®, Gain^®, Gillette^®, Head & Shoulders^®, Lenor^®, Olay^®, Oral-B^®, Pampers^®, Pantene^®, Puffs^®, SK-II^®, Tide^®, Vicks^®, and Whisper^®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com/ for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

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1 According to recent survey by Reputation Leaders for Bounty

2 According to recent survey by Reputation Leaders for Bounty

3 According to recent survey by Reputation Leaders for Bounty

4 According to recent survey by Reputation Leaders for Bounty

5 According to recent survey by Reputation Leaders for Bounty

6 According to recent survey by Reputation Leaders for Bounty

7 According to recent survey by Reputation Leaders for Bounty

 

View source version on businesswire.com: https://www.businesswire.com/news/home/20230329005416/en/

For additional information: Alan Danzis, MSL New York, 917-580-0585, Alan.Danzis@mslgroup.com  

Source: Procter & Gamble

FAQ

What is the new product launched by Procter & Gamble?

Procter & Gamble has launched an improved version of Bounty paper towels.

When will the new Bounty paper towels be available?

The new Bounty paper towels are set to hit store shelves this Spring.

What survey results were mentioned in the Bounty press release?

A survey found that 87% of Americans procrastinate on cleaning, and a third of Gen Z would prefer to buy a new home over cleaning.

Who is the partner promoting the new Bounty paper towels?

Adrienne Bailon-Houghton is collaborating with Bounty to promote the new product.

What features make the new Bounty paper towels different?

The new Bounty features a proprietary microstructure designed for better absorbency and strength.