PEPSICO COMPLETES ACQUISITION OF SIETE FOODS
PepsiCo (NASDAQ: PEP) has completed the acquisition of Siete Foods for $1.2 billion. This strategic move expands PepsiCo's portfolio of nutritious food products, following previous acquisitions including PopCorners, Bare, Stacy's Pita Chips, and Sabra.
Siete Foods, which began with a single almond flour tortilla in Austin, has grown to offer a diverse range of better-for-you Mexican-American products, including Grain Free Tortillas, Enchilada Sauces, Taco Seasonings, and various snacks. The brand currently has presence in over 40,000 retailers.
The acquisition aligns with PepsiCo's strategy to transform its portfolio by reducing salt, sugar, and saturated fat content while maintaining taste, and expanding through innovation and strategic acquisitions. PepsiCo aims to make Siete's products more widely available while preserving the brand's special attributes.
PepsiCo (NASDAQ: PEP) ha completato l'acquisizione di Siete Foods per 1,2 miliardi di dollari. Questa mossa strategica amplia il portafoglio di prodotti alimentari nutrienti di PepsiCo, dopo le precedenti acquisizioni tra cui PopCorners, Bare, Stacy's Pita Chips e Sabra.
Siete Foods, che è iniziata con una sola tortilla di farina di mandorle ad Austin, è cresciuta offrendo una gamma diversificata di prodotti messicano-americani salutari, tra cui tortillas senza cereali, salse per enchiladas, condimenti per tacos e vari snack. Il brand è attualmente presente in oltre 40.000 rivenditori.
L'acquisizione si allinea con la strategia di PepsiCo di trasformare il proprio portafoglio riducendo il contenuto di sale, zucchero e grassi saturi, mantenendo il gusto e espandendo attraverso innovazione e acquisizioni strategiche. PepsiCo punta a rendere i prodotti di Siete più ampiamente disponibili, preservando le caratteristiche speciali del marchio.
PepsiCo (NASDAQ: PEP) ha completado la adquisición de Siete Foods por 1.2 mil millones de dólares. Este movimiento estratégico amplía el portafolio de productos alimenticios nutritivos de PepsiCo, tras adquisiciones anteriores como PopCorners, Bare, Stacy's Pita Chips y Sabra.
Siete Foods, que comenzó con una sola tortilla de harina de almendra en Austin, ha crecido para ofrecer una diversa gama de productos mexicano-americanos más saludables, incluyendo tortillas sin granos, salsas para enchiladas, sazones para tacos y varios bocadillos. La marca actualmente tiene presencia en más de 40,000 minoristas.
La adquisición se alinea con la estrategia de PepsiCo de transformar su portafolio reduciendo el contenido de sal, azúcar y grasas saturadas, manteniendo el sabor, y expandiéndose a través de la innovación y adquisiciones estratégicas. PepsiCo busca hacer que los productos de Siete sean más accesibles, mientras preserva las características especiales de la marca.
펩시코 (NASDAQ: PEP)는 시에떼 푸드(Siete Foods)를 12억 달러에 인수했습니다. 이 전략적 결정은 펩시코의 영양가 있는 식품 포트폴리오를 확장하며, 이전의 인수인 팝코너스(PopCorners), 베어(Bare), 스테이시의 피타칩(Stacy's Pita Chips), 사브라(Sabra) 등을 포함합니다.
시에떼 푸드는 오스틴에서 아몬드 가루 토르티야 하나로 시작하여, 곡물 없는 토르티야, 엔칠라다 소스, 타코 조미료 및 다양한 간식을 포함한 다양한 건강한 멕시코-아메리칸 제품을 제공하는 것으로 성장했습니다. 이 브랜드는 현재 40,000개 이상의 소매업체에 진출해 있습니다.
이 인수는 펩시코의 전략과 일치하여, 맛을 유지하면서도 염분, 설탕, 포화 지방의 함량을 줄이고 혁신과 전략적 인수를 통해 확장하려고 합니다. 펩시코는 시에떼의 제품을 보다 널리 이용 가능하게 만드는 것을 목표로 하며, 브랜드의 특별한 속성을 보존합니다.
PepsiCo (NASDAQ: PEP) a finalisé l'acquisition de Siete Foods pour 1,2 milliard de dollars. Ce mouvement stratégique élargit le portefeuille de produits alimentaires nutritifs de PepsiCo, après des acquisitions précédentes telles que PopCorners, Bare, Stacy's Pita Chips et Sabra.
Siete Foods, qui a commencé avec une seule tortilla à la farine d'amande à Austin, a évolué pour offrir une gamme diversifiée de produits mexicains-américains plus sains, y compris des tortillas sans céréales, des sauces enchilada, des assaisonnements pour tacos et divers collations. La marque est actuellement présente dans plus de 40 000 détaillants.
L'acquisition s'inscrit dans la stratégie de PepsiCo visant à transformer son portefeuille en réduisant la teneur en sel, en sucre et en graisses saturées tout en maintenant le goût, et en s'expandant par le biais de l'innovation et d'acquisitions stratégiques. PepsiCo vise à rendre les produits de Siete plus largement disponibles tout en préservant les attributs spéciaux de la marque.
PepsiCo (NASDAQ: PEP) hat die Übernahme von Siete Foods für 1,2 Milliarden Dollar abgeschlossen. Dieser strategische Schritt erweitert PepsiCos Portfolio an nährstoffreichen Lebensmitteln und folgt auf frühere Übernahmen wie PopCorners, Bare, Stacy's Pita Chips und Sabra.
Siete Foods, das mit einer einzigen Mandelmehl-Tortilla in Austin begann, hat sich zu einer diversen Reihe von gesünderen mexikanisch-amerikanischen Produkten entwickelt, einschließlich glutenfreier Tortillas, Enchilada-Saucen, Taco-Gewürzen und verschiedenen Snacks. Die Marke ist derzeit in über 40.000 Einzelhändlern vertreten.
Die Übernahme passt zu PepsiCos Strategie, das Portfolio zu transformieren, indem der Gehalt an Salz, Zucker und gesättigten Fetten gesenkt wird, während der Geschmack erhalten bleibt und durch Innovation sowie strategische Übernahmen expandiert wird. PepsiCo beabsichtigt, die Produkte von Siete breiter verfügbar zu machen und dabei die besonderen Eigenschaften der Marke zu bewahren.
- Acquisition expands PepsiCo's presence in the growing better-for-you food segment
- Siete Foods has strong retail presence across 40,000 retailers
- Strategic fit with PepsiCo's portfolio transformation strategy
- Potential for significant distribution expansion through PepsiCo's network
- Significant cash outlay of $1.2 billion for the acquisition
Insights
PepsiCo's
This acquisition aligns with PepsiCo's portfolio transformation strategy, following successful integrations of brands like PopCorners and Sabra. The premium positioning of Siete's grain-free and clean-label products provides PepsiCo with enhanced exposure to the rapidly growing health-conscious consumer segment, potentially driving higher margins compared to traditional snack offerings.
This acquisition captures three major consumer trends:
- The growing demand for authentic ethnic foods
- The shift towards cleaner, grain-free alternatives
- The increasing influence of Hispanic consumers in the U.S. market
The integration of Siete into PepsiCo's portfolio could accelerate the brand's growth trajectory through multiple synergies:
- Access to PepsiCo's global supply chain infrastructure
- Leverage of established distribution channels
- Cross-marketing opportunities with complementary PepsiCo brands
Deal Will Expand PepsiCo's Food Portfolio to Include More Options for Consumers Looking for Positive Choices and Simple Ingredients
Over the past two decades, PepsiCo has transformed its portfolio to include great-tasting convenient foods and drinks that are nutritious, enjoyable, and fit consumers' lifestyles. The company continues to expand positive choices for consumers by reducing salt, sugar, and saturated fat from loved brands without compromising taste and transforming its portfolio through continuous innovation and strategic acquisition to include more positive nutrition.
The growing Siete brand is the latest in a line of PepsiCo acquisitions that include PopCorners, Bare, Stacy's Pita Chips, and most recently, Sabra. With Siete, PepsiCo will further expand its portfolio of products with nutritious, simple foods and ingredients and bring this popular, growing brand to new fans in even more places.
"We're committed to transforming our portfolio to include more positive choices that meet consumer demand for convenient and delicious products," said Steven Williams, CEO of PepsiCo North America. "We love the Siete brand for the same reason so many loyal consumers do and are dedicated to preserving its special attributes while making the brand more widely available and accessible on a broader scale."
Siete started with a single almond flour tortilla sold in an
"Today marks a defining moment in Siete's journey and an exciting chapter of growth and expansion for our brand," said Miguel Garza, CEO and Co-Founder of Siete Foods. "When our family founded Siete 10 years ago, it was with a heartfelt mission: to share the beauty of our Mexican-American heritage and Latino culture with the world, creating foods that everyone can enjoy, love, and feel connected to. The overwhelming support and passion we've seen – from the love for our products to the celebration of this milestone for Latino entrepreneurship – have profoundly inspired us. As we join PepsiCo, my family and I are committed to honoring, amplifying, and continuing to build the Siete brand and welcoming even more people to join us at the table."
Centerview Partners LLC acted as lead financial advisor to PepsiCo. Citi also served as financial advisor. Gibson Dunn & Crutcher LLP is acting as legal advisor to PepsiCo. Lazard acted as financial advisor to Siete and Weil, Gotshal & Manges LLP, as well as Armbrust & Brown, PLLC, acted as legal advisors to Siete.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for the planet and people. For more information, visit www.PepsiCo.com.
About Siete Family Foods
Siete Foods is a Mexican-American food brand on a mission to inspire inclusivity around the table by sharing delicious heritage-inspired foods for a variety of dietary needs and preferences. Founded in 2014 in
PepsiCo Cautionary Statement
Statements in this communication that are "forward-looking statements" are based on currently available information, operating plans and projections about future events and trends. Terminology such as "believe," "expect," "future," "intend," "may," "plan," "position," "potential," "should," "will" or similar statements or variations of such words and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such terms. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from those predicted in such forward-looking statements. Such risks and uncertainties include, but are not limited to: the risks associated with the deadly conflict in Ukraine; future demand for PepsiCo's products; damage to PepsiCo's reputation or brand image; product recalls or other issues or concerns with respect to product quality and safety; PepsiCo's ability to compete effectively; PepsiCo's ability to attract, develop and maintain a highly skilled and diverse workforce or effectively manage changes in our workforce; water scarcity; changes in the retail landscape or in sales to any key customer; disruption of PepsiCo's manufacturing operations or supply chain, including continued increased commodity, packaging, transportation, labor and other input costs; political, social or geopolitical conditions in the markets where PepsiCo's products are made, manufactured, distributed or sold; PepsiCo's ability to grow its business in developing and emerging markets; changes in economic conditions in the countries in which PepsiCo operates; future cyber incidents and other disruptions to our information systems; failure to successfully complete or manage strategic transactions; PepsiCo's reliance on third-party service providers and enterprise-wide systems; climate change or measures to address climate change and other sustainability matters; strikes or work stoppages; failure to realize benefits from PepsiCo's productivity initiatives; deterioration in estimates and underlying assumptions regarding future performance of our business or investments that can result in impairment charges; fluctuations or other changes in exchange rates; any downgrade or potential downgrade of PepsiCo's credit ratings; imposition or proposed imposition of new or increased taxes aimed at PepsiCo's products; imposition of limitations on the marketing or sale of PepsiCo's products; changes in laws and regulations related to the use or disposal of plastics or other packaging materials; failure to comply with personal data protection and privacy laws; increase in income tax rates, changes in income tax laws or disagreements with tax authorities; failure to adequately protect PepsiCo's intellectual property rights or infringement on intellectual property rights of others; failure to comply with applicable laws and regulations; and potential liabilities and costs from litigation, claims, legal or regulatory proceedings, inquiries or investigations.
For additional information on these and other factors that could cause PepsiCo's actual results to materially differ from those set forth herein, please see PepsiCo's filings with the SEC, including its most recent annual report on Form 10-K and subsequent reports on Forms 10-Q and 8-K. Investors are cautioned not to place undue reliance on any such forward-looking statements, which speak only as of the date they are made. We undertake no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.
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