PepsiCo, Griffith Foods, and Milhão Launch Direct Farmer Incentive Pilot Program in Brazil's Cerrado Region to Advance Regenerative Agriculture

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PepsiCo (NASDAQ: PEP), with Griffith Foods and Milhão, launched a direct farmer incentive pilot on Nov 3, 2025 in Brazil's Cerrado to advance regenerative agriculture.

The hybrid Payment for Practice + Payment for Outcomes model covers 7,000 acres initially and plans to scale to 30,000 acres by year three, with total co‑funding of $1 million over three years. Farmers receive upfront payments for sustainable inputs and performance bonuses for reducing agrochemicals. The pilot supports PepsiCo's broader goal to spread regenerative practices across 10 million acres by 2030 and is guided by PepsiCo's Climate Resilience Platform.

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Sustainable agriculture strategist

PepsiCo, Griffith Foods, and Milhão launched a funded pilot to pay farmers for regenerative practices in Brazil's Cerrado.

PepsiCo, Griffith Foods, and Milhão introduced a hybrid Payment for Practice and Payment for Outcomes pilot covering 7,000 acres and targeting scale to 30,000 acres by year three, with total funding of $1 million over that period. The program pays farmers upfront for sustainable inputs and offers performance bonuses tied to reduced agrochemical use, and it links to PepsiCo's broader goal to spread regenerative practices across 2030 and 10 million acres.

The business mechanism ties direct farmer incentives to measurable practices and outcomes, aligning short-term cash support with seasonal performance rewards. Success depends on farmer enrollment, measurable reductions in agrochemical use, and partner cost-sharing; these factors determine whether the pilot can realistically reach the planned 30,000-acre scale and the stated funding milestone. Key items to watch include uptake rates among enrolled farmers, documented reductions in agrochemical applications, the program reaching $1 million by year three, and whether additional landscape members formally join within the stated timeframe.

• A pioneering hybrid "Payment for Practice and Payment for Outcomes" model, directly compensating farmers for adopting regenerative agriculture practices
• Launched in Brazil's Cerrado region, one of the world's most biodiverse savannas and a vital agricultural frontier that produces 60% of Brazil's soybeans and a substantial amount of corn
• The pilot will cover 7,000 acres, with plans to scale to 30,000 acres, equivalent to PepsiCo's full corn sourcing volume in the region, with a total investment of $1 million over three years.
• This project aims to contribute to PepsiCo's efforts to spread the adoption of regenerative agriculture, protective and restorative practices across 10 million acres by 2030.

PURCHASE, N.Y., Nov. 3, 2025 /PRNewswire/ -- PepsiCo (NASDAQ: PEP), in collaboration with Griffith Foods and Milhão, today announced the launch of a pioneering direct farmer incentive pilot program to advance regenerative agriculture, in Brazil's Cerrado region, one of the world's most biodiverse savannas and a vital agricultural frontier.

The Cerrado region produces substantial volumes of corn and over 60% of Brazil's soybeans, making it critical to global food security. However, the region faces mounting threats from deforestation, soil degradation, and climate stress. For PepsiCo, the Cerrado region represents one of its highest impact sourcing areas, making this initiative strategically important.

The new pilot program introduces a hybrid Payment for Practice and Payment for Outcomes model, directly compensating farmers for adopting regenerative agriculture practices such as composting, biological inputs, and reducing chemical fertilizer use. Farmers receive upfront payments to offset the cost of sustainable inputs, and then also receive performance-based bonuses for reducing agrochemical applications throughout the season. Additional landscape members are already expressing interest, positioning this as a potential blueprint for industry-wide transformation in one of the world's most critical agricultural regions. 

"This program tackles one of the biggest barriers to the adoption of regenerative agriculture: the financial risk farmers face when transitioning to new practices," said Thais Souza, Sustainability Lead at PepsiCo Brazil. "By providing direct economic incentives, we're helping facilitate outcomes such as improved soil health, reduced greenhouse gas emissions, and climate resilience."

The pilot will cover 7,000 acres, with plans to scale to 30,000 acres, PepsiCo's full corn sourcing volume in the region, by year three. The initiative is co-funded by PepsiCo and Griffith Foods, with additional contributions from Milhão. Total investment is expected to reach $1 million by year three.

"At Griffith Foods, we see this collaboration as part of our journey to help nourish the world and transform the food system, an essential part of the climate equation that demands both courage and collaboration. Guided by our 2030 Aspirations, we're turning that vision into action by moving beyond 'do no harm' thinking to embrace a regenerative mindset that restores soils, strengthens communities, and proves that business can truly be a vehicle for greater good," Nicholas Costa, Regional Sustainability Director Griffith Foods Central and South America said. "This collaboration shows how science, innovation, and shared purpose can turn ambition into a positive impact and help nourish both people and the planet. By sharing costs and aligning on sustainability ambitions, PepsiCo, Griffith Foods, and Milhão are demonstrating how competitors can work together pre-competitively with the aim of helping drive systemic change."

"This is more than a pilot, it's a blueprint for efforts to transform agriculture in one of the world's most critical regions," said JP Cavalcanti," Sr Director, Market Supply Officer PepsiCo Brazil Foods said. "We're proud to lead this effort and invite others to join us in scaling regenerative solutions that can benefit farmers, ecosystems, and food systems."

Guided by PepsiCo's Climate Resilience Platform, an open-access tool designed to help agricultural stakeholders plan for and mitigate the impacts of climate change, the program targets high-impact, region-specific practices to help strengthen climate adaptation, secure long-term supply, and support resilient farming communities.

Media Contact: PepsiCoMediaRelations@PepsiCo.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/pepsico-griffith-foods-and-milhao-launch-direct-farmer-incentive-pilot-program-in-brazils-cerrado-region-to-advance-regenerative-agriculture-302599917.html

SOURCE PepsiCo, Inc.

FAQ

What did PepsiCo announce on Nov 3, 2025 about regenerative agriculture in Brazil (PEP)?

PepsiCo announced a direct farmer incentive pilot in the Cerrado using a hybrid Payment for Practice and Payment for Outcomes model to advance regenerative practices.

How large is the PepsiCo pilot in Brazil and what is the three‑year scale target (PEP)?

The pilot covers 7,000 acres initially and plans to scale to 30,000 acres—PepsiCo's full corn sourcing volume in the region—by year three.

How much will PepsiCo, Griffith Foods, and Milhão invest in the Cerrado pilot (PEP)?

The initiative is co‑funded and is expected to total $1 million of investment over three years.

What payments do farmers receive under PepsiCo's Cerrado pilot (PEP)?

Farmers receive upfront payments to offset sustainable input costs and performance‑based bonuses for reducing agrochemical use during the season.

How does the Cerrado pilot relate to PepsiCo's 2030 sustainability goal (PEP)?

The pilot supports PepsiCo's commitment to expand regenerative agriculture across 10 million acres by 2030 by testing scalable incentive models.

Which partners are involved and what tools guide the PepsiCo Cerrado program (PEP)?

Partners include Griffith Foods and Milhão, and the program is guided by PepsiCo's open‑access Climate Resilience Platform.