Welcome to our dedicated page for PepsiCo news (Ticker: PEP), a resource for investors and traders seeking the latest updates and insights on PepsiCo stock.
PepsiCo, Inc. (NASDAQ: PEP) is a leading American multinational food, snack, and beverage corporation, headquartered in Purchase, New York. Renowned for its comprehensive portfolio, PepsiCo oversees the manufacturing, distribution, and marketing of a wide array of products that include globally recognized brands like Pepsi, Mountain Dew, Gatorade, Lay's, Cheetos, and Doritos. Holding a dominant position in the global savory snacks market, PepsiCo also ranks as the second-largest beverage provider worldwide, following Coca-Cola.
PepsiCo's extensive product range caters to diverse consumer tastes and preferences, from carbonated soft drinks and water to sports and energy drinks. Approximately 55% of PepsiCo's total revenue is generated from convenience foods, with beverages contributing the remaining share. The company owns a significant portion of its manufacturing and distribution capacity both domestically and internationally, with international markets accounting for 40% of total sales and one-third of operating profits.
Recent Achievements and Initiatives:
- Lay's®, Sabritas®, Gamesa®, and Rockstar® Energy Drink announced a multi-year sponsorship of the Leagues Cup, featuring all 47 clubs from Major League Soccer (MLS) and LIGA MX. This partnership enhances soccer fans' experiences with special packaging, in-stadium events, and sweepstakes.
- Gatorade became the official sports drink partner of Wrexham Association Football Club, furthering its commitment to supporting athletes with science-backed products.
- Rockstar Energy Drink concluded its national music contest,
Tostitos and Julian Edelman have teamed up to introduce Tostitos Salsa Cereal, a creative twist on the classic chips and salsa pairing for gameday snacking. This trend, which originated on social media, involves eating crushed Tostitos chips and salsa with a bowl and spoon. -edition Tostitos Salsa Cereal kits are being offered through a sweepstakes from October 3 to October 17, 2024.
Fans can enter by following @Tostitos on Instagram, liking the official post, and commenting with specific hashtags. The kit includes the first-ever Tostitos 'cereal' snack box featuring Edelman. For those who don't win, Edelman provides easy steps to make the snack at home. Additionally, Tostitos is launching a 'You Can't Do That' campaign featuring Edelman, Tom Brady, and Rob Gronkowski in a series of commercials highlighting that football and Tostitos go hand-in-hand.
PepsiCo (NASDAQ: PEP) has announced a definitive agreement to acquire Siete Foods for $1.2 billion. This acquisition will add an authentic Mexican-American brand to PepsiCo's portfolio, expanding its better-for-you food offerings. Siete Foods, founded in 2014, produces heritage-inspired tortillas, salsas, seasonings, sauces, cookies, and snacks. The transaction is expected to close in the first half of 2025, subject to customary conditions and regulatory approval.
PepsiCo's Chairman and CEO, Ramon Laguarta, expressed excitement about carrying on the Garza family's legacy and expanding the multicultural portfolio. Miguel Garza, CEO and Co-Founder of Siete Foods, hopes this acquisition will inspire other Latino businesses. The deal aims to bring Siete's inclusive, better-for-you products to a wider consumer base while honoring Mexican-American heritage and culture.
The PepsiCo Foundation has invested over $20 million in scholarship programs across the U.S. in the last 5 years, awarding nearly 6,000 scholarships. In 2024 alone, the Foundation will have awarded more than 1,800 scholarships valued at nearly $8.4 million. The Foundation supports three signature programs:
- PepsiCo Foundation Family Scholars: Supporting children of PepsiCo employees
- PepsiCo Foundation S.M.I.L.E. Scholarship: Helping community college graduates attain 4-year degrees
- PepsiCo Foundation Uplift Scholarship: Promoting educational equity for underserved communities
These programs aim to create future employees and entrepreneurs by providing financial support, networking opportunities, and career guidance. The Foundation's efforts reflect its commitment to driving positive change and fostering economic growth and social mobility.
Doritos is reviving its iconic Crash the Super Bowl contest, challenging fans to create a better Super Bowl ad for a chance to win $1 million. The campaign, which ran from 2006-2016, returns with a bold twist, daring critics and creatives to prove they can outdo Doritos' own commercials. The winning ad will air during Super Bowl LIX on February 9, 2025, in New Orleans.
Submissions are open from September 19 to November 11, 2024. A panel of judges will select the top 25 entries, with fans voting for their favorite among three finalists in January. The contest aims to unleash creativity and give fans unprecedented control over the brand's advertising. Previous Crash the Super Bowl ads consistently ranked in USA TODAY Ad Meter's top five, reaching number one four times.
Guayakí Yerba Mate, the category leader in yerba mate, has appointed Hari Avula to its Board of Directors. Avula will lead the company's Audit Committee, bringing extensive experience from leadership roles in global consumer, retail, and healthcare services businesses. His background includes serving as chief financial and strategic officer of Clif Bar & Company, senior roles at Walgreens Boots Alliance Inc., and a 22-year tenure at PepsiCo, Inc. (NASDAQ: PEP), where he was CFO of Frito Lay North America.
Avula currently serves on the Board of Directors of Sprouts Farmers Market (NASDAQ: SFM) and Believer Meats. Robyn Rutledge, Board Executive Chair of Guayakí Yerba Mate, expressed confidence that Avula's financial expertise will complement the Board's existing capabilities in leading the newly-formed Audit Committee.
Flamin' Hot®, a PepsiCo (PEP) brand, has launched a new marketing campaign called 'Cheat on Flamin' Hot® Cheetos®' to promote its diverse portfolio of spicy snacks. The campaign, running from September 17 to November 30, 2024, features TV personality Gabby Windey and Chester Cheetah®. Fans can win a 'Flamin' Hot Burner Phone' with a year of free cell service and the chance to receive deliveries of various Flamin' Hot snacks.
The campaign encourages consumers to explore the 25 different snacks in the Flamin' Hot lineup, including varieties of Cheetos®, Doritos®, Ruffles®, Lay's®, Munchies®, Smartfood®, Funyuns®, and Fritos®. PepsiCo aims to inspire fans to be bold and explore new spicy options through this initiative, which builds on the Flamin' Hot University concept introduced in 2023.
Gatorade has launched Gatorade Hydration Booster, a new electrolyte drink mix designed for everyday hydration. This product features an advanced blend of electrolytes from watermelon juice, sea salt, sodium citrate, and potassium salt. It contains 100% daily value of essential vitamins A, B3, B5, B6, and C, with no artificial flavors, sweeteners, or added colors.
The product is available in three flavors: Strawberry Watermelon, Tropical Mango, and Citrus Berry, priced at $8.99 for a box of six packets. Gatorade is promoting the product through a campaign called 'Put Your Water to Work,' which will be featured across multiple platforms starting September 17, 2024. The company is also expanding its reach to lifestyle and wellness spaces through various partnerships and marketing strategies.
Rold Gold, the Official Pretzel Sponsor of the NFL, has launched a sweepstakes offering fans a chance to win prizes during the football season. The grand prize includes a $1,000 grocery store shopping spree with former NFL star Jerry Rice. Weekly prizes of NFLShop.com e-gift cards are also available. The contest runs through December 7, 2024.
Additionally, Rold Gold has introduced -edition NFL Team Bags for select teams, available in 16 oz Tiny Twist packages in the Northeast. This initiative aims to enhance football fandom and celebrate gameday snacking traditions. Rold Gold, with over 100 years of pretzel-making experience, continues to offer high-quality, versatile snacks suitable for various occasions.
Smartfood Popcorn launches its 'Flavor You Can Feel Good About' campaign, featuring rap icon Flavor Flav as the Flavor Genie. The campaign highlights Smartfood's lineup of air-popped popcorn with non-artificial flavors and less than 100 calories per cup. Flavor Flav swaps his iconic clock necklace for an oversized popcorn kernel called the Pop Clock.
The campaign includes an online video starring Flavor Flav and a social media contest where fans can win a replica of the Pop Clock. Smartfood offers five flavor variations: White Cheddar, Movie Theater Butter, Sweet & Salty Kettle Corn, Doritos Nacho Cheese, and Flamin' Hot White Cheddar. The brand aims to provide delicious snacking options that consumers can feel good about, balancing light texture with bold flavors.
Gatorade, the leading sports drink brand, is expanding its presence in football with a new campaign and athlete roster. The brand has signed NFL stars Lamar Jackson, Justin Jefferson, and Puka Nacua, along with Diana Flores, the first flag football athlete to join Gatorade. The company is also collaborating with fashion designer Kristin Juszczyk on a -edition drop celebrating inclusivity in football.
As part of its Equity in Sports initiative, Gatorade is investing over $600,000 to provide young athletes, especially female flag football players, with more access to sports. The brand's new campaign, 'You Know We Got 'IT'', features a film narrated by Lamar Jackson, showcasing various elite athletes from Gatorade's football roster.
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