Tostitos® and Julian Edelman Team Up to Introduce the Ultimate Gameday Snack Hack: Tostitos Salsa Cereal
Tostitos and Julian Edelman have teamed up to introduce Tostitos Salsa Cereal, a creative twist on the classic chips and salsa pairing for gameday snacking. This trend, which originated on social media, involves eating crushed Tostitos chips and salsa with a bowl and spoon. -edition Tostitos Salsa Cereal kits are being offered through a sweepstakes from October 3 to October 17, 2024.
Fans can enter by following @Tostitos on Instagram, liking the official post, and commenting with specific hashtags. The kit includes the first-ever Tostitos 'cereal' snack box featuring Edelman. For those who don't win, Edelman provides easy steps to make the snack at home. Additionally, Tostitos is launching a 'You Can't Do That' campaign featuring Edelman, Tom Brady, and Rob Gronkowski in a series of commercials highlighting that football and Tostitos go hand-in-hand.
Tostitos e Julian Edelman hanno collaborato per presentare Tostitos Salsa Cereal, una variante creativa della classica combinazione di nachos e salsa per uno spuntino durante le partite. Questa tendenza, che ha avuto origine sui social media, prevede di mangiare patatine Tostitos sbriciolate con salsa usando una ciotola e un cucchiaio. I kit Tostitos Salsa Cereal in edizione limitata sono offerti tramite un concorso dal 3 ottobre al 17 ottobre 2024.
I fan possono partecipare seguendo @Tostitos su Instagram, mettendo
Tostitos y Julian Edelman se han unido para presentar Tostitos Salsa Cereal, una versión creativa de la clásica combinación de chips y salsa para picar durante el día del juego. Esta tendencia, que se originó en las redes sociales, consiste en comer chips Tostitos triturados y salsa en un tazón con cuchara. Los kits de Tostitos Salsa Cereal de edición limitada se ofrecerán a través de un sorteo desde el 3 de octubre hasta el 17 de octubre de 2024.
Los fanáticos pueden participar siguiendo a @Tostitos en Instagram, dando
토스티토스와 줄리안 에델맨이 함께 토스티토스 살사 시리얼을 소개했습니다. 이는 게임 데이 스낵으로 전통적인 칩과 살사 조합에 창의적인 변화를 가져온 것입니다. 이 트렌드는 소셜 미디어에서 시작되었으며, 부서진 토스티토스 칩과 살사를 그릇과 숟가락으로 먹는 것입니다. 한정판 토스티토스 살사 시리얼 키트는 2024년 10월 3일부터 10월 17일까지 행사를 통해 제공됩니다.
팬들은 Instagram에서 @Tostitos를 팔로우하고 공식 게시물에 좋아요를 누른 후 특정 해시태그로 댓글을 남기며 참여할 수 있습니다. 이 키트에는 에델맨을 특징으로 한 최초의 토스티토스 '시리얼' 스낵 박스가 포함되어 있습니다. 당첨되지 않은 사람들을 위해 에델맨은 집에서 스낵을 만드는 간단한 방법을 제공합니다. 또한, 토스티토스는 에델맨, 톰 브래디, 롭 그론코우스키가 등장하는 '그건 안돼요' 캠페인을 출시하며, 축구와 토스티토스가 함께 한다는 점을 강조하는 일련의 광고를 선보입니다.
Tostitos et Julian Edelman se sont associés pour présenter Tostitos Salsa Cereal, une variante créative de l'emblématique association chips et salsa pour grignoter le jour du match. Cette tendance, qui a vu le jour sur les réseaux sociaux, consiste à manger des chips Tostitos écrasées avec de la salsa dans un bol et avec une cuillère. Des kits Tostitos Salsa Cereal en édition limitée seront proposés dans le cadre d'un tirage au sort du 3 octobre au 17 octobre 2024.
Les fans peuvent participer en suivant @Tostitos sur Instagram, en aimant le post officiel et en commentant avec des hashtags spécifiques. Le kit comprend la toute première boîte de snacks 'céréales' Tostitos mettant en vedette Edelman. Pour ceux qui ne gagnent pas, Edelman fournit des étapes simples pour préparer le snack à la maison. De plus, Tostitos lancera une campagne 'You Can't Do That' mettant en vedette Edelman, Tom Brady et Rob Gronkowski dans une série de publicités soulignant que le football et Tostitos vont de pair.
Tostitos und Julian Edelman haben sich zusammengeschlossen, um Tostitos Salsa Cereal vorzustellen, eine kreative Neuinterpretation des klassischen Chips-und-Salsa-Paares für Snacks an Spieltagen. Dieser Trend, der in den sozialen Medien begann, beinhaltet das Essen von zerdrückten Tostitos-Chips und Salsa aus einer Schüssel mit einem Löffel. Limitierte Tostitos Salsa Cereal-Kits werden vom 3. Oktober bis 17. Oktober 2024 in einem Gewinnspiel angeboten.
Fans können teilnehmen, indem sie @Tostitos auf Instagram folgen, den offiziellen Beitrag liken und mit bestimmten Hashtags kommentieren. Das Kit enthält die erste Tostitos 'Cereal'-Snackbox mit Edelman. Für diejenigen, die nicht gewinnen, gibt Edelman einfache Schritte, um den Snack zu Hause zuzubereiten. Darüber hinaus startet Tostitos eine 'You Can't Do That'-Kampagne, die Edelman, Tom Brady und Rob Gronkowski in einer Reihe von Werbespots zeigt und betont, dass Fußball und Tostitos Hand in Hand gehen.
- Partnership with celebrity athlete Julian Edelman may increase brand visibility
- Innovative product concept (Salsa Cereal) capitalizing on social media trends
- Marketing campaign featuring popular NFL players may boost brand awareness
- None.
Tostitos® Salsa Cereal turns a quirky online trend into a classic gameday snacking ritual with limited-edition kits
For those asking themselves what Salsa Cereal is, it's exactly what it sounds like - eating chips and salsa with a bowl and spoon. It's a clever twist on the classic chips and salsa pairing that has been a gameday staple for decades, but makes it easier than ever for football fans to enjoy the game without ever needing to miss a second of the action.
A trend that first sparked on social media, this out-of-the-box snack hack - used by none other than Edelman himself - is officially reaching the masses with limited-edition Tostitos Salsa Cereal kits and a video tutorial breaking down exactly how fans can make Edelman's go-to gameday snack at home. Starting today through Oct. 17, fans can enter for a chance to win one of the kits - which includes the first-ever Tostitos "cereal" snack box featuring Edelman - by following @Tostitos on Instagram, liking the official post and commenting with #TostitosSalsaCereal and #Sweepstakes.
Didn't win a kit? No problem. Fans can still join the trend by following these easy Edelman-approved steps to make Tostitos Salsa Cereal:
- Take a handful of Tostitos chips
- Crush the chips in your hands and add to a bowl
- Top with Tostitos salsa
- Mix together and enjoy!
"Tostitos Salsa Cereal might sound like a wild concept at first, but you have to try it to understand why it's a total game changer," said Edelman. "This instantly became my favorite way to enjoy Tostitos chips and salsa. I'm excited to finally let people in on my secret salsa snack hack and help make gameday even more delicious."
"As gameday staples, Tostitos chips and salsa have always gone hand-in-hand with watching football," said Leslie Vesper, vice president of marketing, PepsiCo Foods North America. "Salsa Cereal is the latest way we're bringing fans new experiences to enjoy the game and snacks that go with it."
This football season, fans can also catch Tostitos and Edelman on their television screens through a series of hilarious spots that are part of the Tostitos "You Can't Do That" campaign. The campaign reunites football legends Edelman, Tom Brady, and Rob Gronkowski for their first commercial together, and includes six advertisements. No matter the scenario - from a wedding, an art class, flying a plane, a funeral, a recital, or the grocery store - these icons know that you just cannot have football without Tostitos.
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SOURCE Frito-Lay North America
FAQ
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