Gatorade Launches Generative AI Squeeze Bottle Personalization to Fuel Athlete Self-Expression
Gatorade has launched a generative AI-powered design experience on its Gatorade iD free membership platform, in partnership with Adobe Firefly. This new tool allows athletes to personalize their Gatorade Squeeze Bottles with nearly endless design possibilities. Users can create custom designs by typing ideas into a search box and choosing from various colors, vibes, and passions.
The AI-generated bottle design puts creative self-expression directly in athletes' hands, offering millions of different design options. The capability is available exclusively on Gatorade.com through Gatorade iD, where users can earn points and unlock benefits. Every member can create two free designs before using loyalty points, and designs are saved to the user's profile.
Gatorade collaborated with digital product agency Work & Co to ensure a seamless and user-friendly experience. The personalized Gatorade Squeeze Bottles are available for $34.99 via Gatorade iD on www.gatorade.com.
Gatorade ha lanciato una esperienza di design potenziata dall'IA generativa sulla sua piattaforma di abbonamento gratuito Gatorade iD, in collaborazione con Adobe Firefly. Questo nuovo strumento consente agli atleti di personalizzare le loro Gatorade Squeeze Bottles con possibilità di design praticamente illimitate. Gli utenti possono creare design personalizzati digitando idee in una casella di ricerca e scegliendo tra vari colori, atmosfere e passioni.
Il design della bottiglia generato dall'IA mette l'espressione creativa direttamente nelle mani degli atleti, offrendo milioni di opzioni di design diverse. Questa funzionalità è disponibile esclusivamente su Gatorade.com tramite Gatorade iD, dove gli utenti possono guadagnare punti e sbloccare vantaggi. Ogni membro può creare due design gratuiti prima di utilizzare i punti fedeltà, e i design vengono salvati nel profilo dell'utente.
Gatorade ha collaborato con l'agenzia di prodotti digitali Work & Co per garantire un'esperienza fluida e user-friendly. Le Gatorade Squeeze Bottles personalizzate sono disponibili per $34.99 tramite Gatorade iD su www.gatorade.com.
Gatorade ha lanzado una experiencia de diseño impulsada por IA generativa en su plataforma de membresía gratuita Gatorade iD, en colaboración con Adobe Firefly. Esta nueva herramienta permite a los atletas personalizar sus Gatorade Squeeze Bottles con posibilidades de diseño casi infinitas. Los usuarios pueden crear diseños personalizados escribiendo ideas en un cuadro de búsqueda y eligiendo entre varios colores, vibras y pasiones.
El diseño de la botella generado por IA pone la autoexpresión creativa directamente en manos de los atletas, ofreciendo millones de opciones de diseño diferentes. Esta capacidad está disponible exclusivamente en Gatorade.com a través de Gatorade iD, donde los usuarios pueden ganar puntos y desbloquear beneficios. Cada miembro puede crear dos diseños gratuitos antes de usar puntos de lealtad, y los diseños se guardan en el perfil del usuario.
Gatorade colaboró con la agencia de productos digitales Work & Co para asegurar una experiencia fluida y amigable para el usuario. Las Gatorade Squeeze Bottles personalizadas están disponibles por $34.99 a través de Gatorade iD en www.gatorade.com.
게토레이는 생성형 AI 기반 디자인 경험을 자사의 무료 멤버십 플랫폼인 Gatorade iD에서 어도비 파이어플라이와 협력하여 출시했습니다. 이 새로운 도구는 선수들이 Gatorade Squeeze Bottles를 거의 무한한 디자인 가능성으로 개인화할 수 있게 해줍니다. 사용자는 검색 상자에 아이디어를 입력하고 다양한 색상, 분위기 및 열정 중에서 선택하여 맞춤 디자인을 만들 수 있습니다.
AI로 생성된 병 디자인은 창의적인 자기 표현을 선수의 손에 직접 제공하여 수백만 가지의 다양한 디자인 옵션을 제공합니다. 이 기능은 Gatorade.com에서 Gatorade iD를 통해 독점적으로 제공되며, 사용자는 포인트를 적립하고 혜택을 잠금 해제할 수 있습니다. 모든 회원은 로열티 포인트를 사용하기 전에 두 개의 무료 디자인을 만들 수 있으며, 디자인은 사용자의 프로필에 저장됩니다.
게토레이는 원활하고 사용자 친화적인 경험을 보장하기 위해 디지털 제품 에이전시 Work & Co와 협력했습니다. 개인화된 Gatorade Squeeze Bottles는 www.gatorade.com의 Gatorade iD를 통해 $34.99에 제공됩니다.
Gatorade a lancé une expérience de design alimentée par l'IA générative sur sa plateforme d'adhésion gratuite Gatorade iD, en partenariat avec Adobe Firefly. Cet nouvel outil permet aux athlètes de personnaliser leurs Gatorade Squeeze Bottles avec des possibilités de design presque infinies. Les utilisateurs peuvent créer des designs personnalisés en tapant des idées dans une barre de recherche et en choisissant parmi différentes couleurs, ambiances et passions.
Le design de la bouteille généré par l'IA met l'expression créative directement entre les mains des athlètes, offrant des millions d'options de design différentes. Cette fonctionnalité est disponible exclusivement sur Gatorade.com via Gatorade iD, où les utilisateurs peuvent gagner des points et débloquer des avantages. Chaque membre peut créer deux designs gratuits avant d'utiliser des points de fidélité, et les designs sont enregistrés dans le profil de l'utilisateur.
Gatorade a collaboré avec l'agence de produits numériques Work & Co pour garantir une expérience fluide et conviviale. Les Gatorade Squeeze Bottles personnalisées sont disponibles au prix de $34.99 via Gatorade iD sur www.gatorade.com.
Gatorade hat ein generative KI-gestütztes Design-Erlebnis auf seiner kostenlosen Mitgliedschaftsplattform Gatorade iD in Partnerschaft mit Adobe Firefly eingeführt. Dieses neue Tool ermöglicht es Sportlern, ihre Gatorade Squeeze Bottles mit nahezu unbegrenzten Designmöglichkeiten zu personalisieren. Benutzer können benutzerdefinierte Designs erstellen, indem sie Ideen in ein Suchfeld eingeben und aus verschiedenen Farben, Stimmungen und Leidenschaften auswählen.
Das KI-generierte Flaschendesign bringt kreative Selbstausdrücke direkt in die Hände der Athleten und bietet Millionen unterschiedlicher Designoptionen. Diese Funktion ist exklusiv auf Gatorade.com über Gatorade iD verfügbar, wo Benutzer Punkte sammeln und Vorteile freischalten können. Jedes Mitglied kann zwei kostenlose Designs erstellen, bevor es Treuepunkte verwendet, und die Designs werden im Benutzerprofil gespeichert.
Gatorade hat mit der digitalen Produktagentur Work & Co zusammengearbeitet, um ein reibungsloses und benutzerfreundliches Erlebnis zu gewährleisten. Die personalisierten Gatorade Squeeze Bottles sind für $34.99 über Gatorade iD auf www.gatorade.com erhältlich.
- Launch of innovative AI-powered personalization tool for product design
- Collaboration with Adobe Firefly for commercial-safe generative AI models
- Potential for increased customer engagement and loyalty through personalized products
- Exclusive availability on Gatorade.com, driving traffic to the company's website
- None.
Insights
Gatorade's launch of AI-powered bottle personalization is an innovative move, but its direct impact on PepsiCo's financials is likely to be minimal in the short term. While it showcases the company's commitment to innovation and customer engagement, the availability through Gatorade's website means it won't significantly boost sales volumes.
However, this initiative has potential long-term benefits:
- Enhanced brand loyalty and customer engagement
- Valuable first-party data collection
- Possible expansion to other PepsiCo brands
The
Gatorade's implementation of Adobe Firefly for AI-generated designs is a smart application of emerging technology. This move positions PepsiCo at the forefront of consumer-facing AI applications in the beverage industry. Key technical aspects include:
- Scalable personalization through Adobe Firefly Services APIs
- Integration with existing e-commerce infrastructure
- Potential for data-driven insights from user-generated designs
While innovative, this technology is not likely to provide a significant competitive advantage, as it can be replicated by competitors. The real value lies in PepsiCo's ability to leverage this platform for future AI-driven marketing and product development initiatives across its brand portfolio.
Available exclusively on Gatorade.com, Gatorade iD now offers next level AI design technology through a collaboration with Adobe Firefly so athletes can personalize their own one-of-one signature bottles
The new ability to create custom designs using AI for inspiration takes existing Gatorade.com bottle personalization options to the next level. Every athlete is one-of-one and by putting these tools of self-expression directly in their hands, they now have access to millions of different design options. By simply typing ideas such as their favorite sports, designs and hobbies into a search box on the website, and then choosing from a selection of colors, vibes and passions, it's easy to make the Gatorade Squeeze Bottle their own.
Adobe Firefly Services, a set of APIs and capabilities to scale personalization, enables the generation of images that unlock creative self-expression while maintaining the iconic look-and-feel of the Gatorade Squeeze Bottles. Gatorade collaborated with digital product agency, Work & Co, part of Accenture Song, to ensure the new AI experience is seamlessly integrated into Gatorade.com and is user-friendly.
At the Adobe MAX 2024 Creativity Conference, Xavi Cortadellas, Gatorade's Sr. director of marketing, athletic equipment, and Leon Imas, vice president of design at PepsiCo, will unveil the technology experience on Gatorade.com.
- "Gatorade continues to be at the forefront of athletic equipment personalization, and the launch of AI-generated bottle design puts next level creative self-expression directly in athletes' hands," said Cortadellas. "Now athletes everywhere can have fun with our AI tool in a way that's approachable and uniquely on-brand. Available on Gatorade.com through the free Gatorade iD loyalty platform, there are nearly endless possibilities for personalization."
- "Gatorade has been bringing personalization to new levels of expression and innovation in our products and experiences," said Imas. "This is a rare moment when the idea creates next level expression and industry-leading innovation. We crafted a special experience for our athletes to feel like a Gatorade pro, creating styles, themes and structure references that Firefly pulls from to make all generated bottle designs uniquely Gatorade, and special to you. The end results are bottles generated by AI, powered by design, and imagined by you."
The capability will only be available on the Gatorade website through Gatorade iD, where users can earn points and unlock benefits. Points can be used to generate bottles designs, and preset options are also available for inspiration. Every member will have the option to create two free designs before tapping into their loyalty points and designs will be saved to the user's profile so they can return to them at any time.
"Every brand is trying to figure out how to effectively personalize customer experiences at scale, a proven strategy that can boost audience engagement and drive lasting loyalty," said Hannah Elsakr, vice president, Adobe. "Gatorade is pioneering a new approach and making one-to-one personalization a reality with generative AI, leveraging Adobe Firefly Services to deliver highly customized water bottles and unlock creative expression for millions of everyday athletes."
Athletes today are increasingly seeking ways to personalize their experience on and off the field and Gatorade is one of the first brands to put the power of an AI-fueled experience in their hands so that they can customize their own bottles. As a brand born to solve athlete problems, Gatorade continues to lead the industry forward with innovation that matches these athletes' needs. The brand is focused on supporting each athlete on their unique journey to greatness, and this is just the start of how AI will fuel athlete personalization.
Anyone can utilize the generative AI-powered personalization to create their one-of-a-kind Gatorade Squeeze Bottle for
About The Gatorade Portfolio
The Gatorade Portfolio, a division of PepsiCo (NASDAQ: PEP), is a connected performance and wellness ecosystem built to fuel all athletes and exercisers. Bringing together Gatorade, Fast Twitch, Propel, Evolve and Muscle Milk, the Gatorade Portfolio is the most complete offering in the category today, with a broad range of personalized solutions at every stage of the athlete journey. This integrated system of brands is built on Gatorade's nearly 60-year history of studying athletes and is fueling the future of athletic performance and wellness by delivering solutions across hydration, protein, energy and all-day nutrition to fuel consumers, no matter how or why they sweat. For more information and a full list of product offerings, please visit www.gatorade.com.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
Contact:
Maya Savino
maya.savino@fleishman.com
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SOURCE The Gatorade Company
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