STOCK TITAN

SHUT UP! Ocean Spray® Introduces Mean Girls x Zero Sugar Collaboration in Celebration of the Film's 20th Anniversary

Rhea-AI Impact
(No impact)
Rhea-AI Sentiment
(Very Positive)
Tags

Ocean Spray has partnered with Paramount Consumer Products to celebrate the 20th anniversary of Mean Girls by launching Mean Girls x Ocean Spray Zero Sugar Cranberry and Mixed Berry Juice Drinks. This collaboration features -edition pink packaging and a reimagined rap by Rajiv Surendra, who played Kevin G in the original film.

The new drinks contain zero sugar and no artificial sweeteners, offering a modern twist on the cranberry juice cocktail featured in the movie. Available nationwide at major retailers for $3.65, these drinks are an excellent source of Vitamin C. Ocean Spray will provide free samples on October 3rd, Mean Girls Day, around New York's Union Square.

This partnership aims to spotlight Ocean Spray's Zero Sugar line while celebrating the enduring popularity of Mean Girls, demonstrating how both the brand and the film's cultural impact have evolved over two decades.

Ocean Spray ha collaborato con Paramount Consumer Products per celebrare il 20° anniversario di Mean Girls lanciando Mean Girls x Ocean Spray Zero Sugar Cranberry and Mixed Berry Juice Drinks. Questa collaborazione presenta un packaging rosa in edizione limitata e un rap reinventato da Rajiv Surendra, che ha interpretato Kevin G nel film originale.

Le nuove bevande contengono zero zucchero e nessun dolcificante artificiale, offrendo una versione moderna del cocktail di succo di mirtillo presente nel film. Disponibili a livello nazionale presso i principali rivenditori per $3.65, queste bevande sono un'ottima fonte di vitamina C. Ocean Spray offrirà campioni gratuiti il 3 ottobre, Giorno di Mean Girls, intorno a Union Square a New York.

Questa collaborazione mira a mettere in evidenza la linea Zero Sugar di Ocean Spray, celebrando al contempo la duratura popolarità di Mean Girls, dimostrando come sia il marchio che l'impatto culturale del film siano evoluti nel corso di due decenni.

Ocean Spray se ha asociado con Paramount Consumer Products para celebrar el 20° aniversario de Mean Girls lanzando Mean Girls x Ocean Spray Zero Sugar Cranberry and Mixed Berry Juice Drinks. Esta colaboración presenta un empaque rosa edición limitada y un rap reimaginado por Rajiv Surendra, quien interpretó a Kevin G en la película original.

Las nuevas bebidas contienen cero azúcares y ningún edulcorante artificial, ofreciendo una versión moderna del cóctel de jugo de arándano presentado en la película. Disponibles a nivel nacional en los principales minoristas por $3.65, estas bebidas son una excelente fuente de vitamina C. Ocean Spray ofrecerá muestras gratuitas el 3 de octubre, Día de Mean Girls, alrededor de Union Square en Nueva York.

Esta asociación tiene como objetivo destacar la línea Zero Sugar de Ocean Spray mientras se celebra la duradera popularidad de Mean Girls, demostrando cómo tanto la marca como el impacto cultural de la película han evolucionado a lo largo de dos décadas.

오션 스프레이파라마운트 소비자 제품과 협력하여 미안해, 소녀들의 20주년을 기념하며 미안해, 소녀들 x 오션 스프레이 제로 설탕 크랜베리 및 혼합 베리 주스 음료를 출시했습니다. 이 협력은 한정판 핑크 포장과 원작 영화에서 케빈 G를 연기한 라지브 수렌드라의 재창조된 랩을 특징으로 합니다.

새로운 음료는 제로 설탕과 인공 감미료를 포함하지 않으며, 영화에 등장한 크랜베리 주스 칵테일의 현대적인 변형을 제공합니다. 주요 소매점에서 $3.65에 전국에서 구입할 수 있으며, 이 음료는 비타민 C의 훌륭한 공급원입니다. 오션 스프레이는 10월 3일 미안해, 소녀들 날에 뉴욕 유니온 스퀘어 근처에서 무료 샘플을 제공할 예정입니다.

이 파트너십은 오션 스프레이의 제로 설탕 라인을 강조하는 동시에 미안해, 소녀들의 지속적인 인기를 축하하는 것을 목표로 하며, 두 브랜드와 영화의 문화적 영향력이 20년 동안 어떻게 발전해왔는지를 보여줍니다.

Ocean Spray s'est associé à Paramount Consumer Products pour célébrer le 20e anniversaire de Mean Girls en lançant Mean Girls x Ocean Spray Zero Sugar Cranberry and Mixed Berry Juice Drinks. Cette collaboration présente un emballage rose en édition limitée ainsi qu'un rap réinventé par Rajiv Surendra, qui a joué Kevin G dans le film original.

Les nouvelles boissons contiennent zéro sucre et pas d'édulcorants artificiels, offrant une version moderne du cocktail à base de jus de canneberge présenté dans le film. Disponibles dans tout le pays chez les principaux détaillants pour 3,65 $, ces boissons sont une excellente source de vitamine C. Ocean Spray proposera des échantillons gratuits le 3 octobre, le jour de Mean Girls, autour de Union Square à New York.

Ce partenariat vise à mettre en avant la ligne Zero Sugar d'Ocean Spray tout en célébrant la popularité durable de Mean Girls, démontrant comment la marque et l'impact culturel du film ont évolué au cours de deux décennies.

Ocean Spray hat sich mit Paramount Consumer Products zusammengeschlossen, um den 20. Jahrestag von Mean Girls zu feiern, indem sie Mean Girls x Ocean Spray Zero Sugar Cranberry und Mixed Berry Juice Drinks auf den Markt bringen. Diese Zusammenarbeit beinhaltet eine limitierte rosa Verpackung und einen neu interpretierten Rap von Rajiv Surendra, der Kevin G im Originalfilm spielte.

Die neuen Getränke enthalten keinen Zucker und keine künstlichen Süßstoffe und bieten eine moderne Variante des im Film vorgestellten Cranberry-Saftcocktails. Sie sind landesweit bei großen Einzelhändlern für $3.65 erhältlich und sind eine ausgezeichnete Quelle für Vitamin C. Ocean Spray wird am 3. Oktober, dem Mean Girls Tag, rund um den Union Square in New York kostenlose Proben anbieten.

Diese Partnerschaft zielt darauf ab, die Zero Sugar-Linie von Ocean Spray ins Rampenlicht zu rücken und gleichzeitig die anhaltende Beliebtheit von Mean Girls zu feiern, und zeigt, wie sich sowohl die Marke als auch der kulturelle Einfluss des Films über zwei Jahrzehnte entwickelt haben.

Positive
  • None.
Negative
  • None.

Teams up with Rajiv Surendra to Just Add Cran™ to Kevin G's memorable rap and releases limited-edition pink packaging

BOSTON, Sept. 18, 2024 /PRNewswire/ -- Today, Ocean Spray Cranberries, Inc., is announcing an exciting collaboration with Paramount Consumer Products to celebrate the 20th anniversary of the iconic film and pop-culture phenomenon Mean Girls with the launch of Mean Girls x Ocean Spray® Ocean Spray® Zero Sugar Cranberry and Mixed Berry Juice Drinks. Cranberry juice cocktail had a cameo in the original film – and it did have sugar, despite what Regina thought. But now 20 years later, just like the stars of the movie have evolved, Ocean Spray has too, with the introduction of Ocean Spray® Zero Sugar Juice Drinks to its product line up. It has zero sugar and no artificial sweeteners – just fierce flavor. 

To celebrate, Ocean Spray teamed up with Rajiv Surendra, known for his iconic role as Kevin G and his infamous rap in Mean Girls, to reimagine it with zero sugars given. You can check out Rajiv's bold, refreshed and a touch tart, Zero Sugars Given rap here.

"I'm grateful for fans' continued love of the movie 20 years later and partnering with Ocean Spray to recreate the talent show rap was such a blast from the past," said Rajiv Surendra. "Happy Mean Girls Day, everybody, and remember don't ever let the haters stop you from doing your thang!"

Mean Girls x Ocean Spray Zero Sugar Juice Drink Cranberry and Mixed Berry flavors are available for a limited-time in-store and online nationwide at most major retailers including Walmart, Kroger and Publix for $3.65. Made with bold flavor from real fruit juice, 0 grams of sugar, and naturally sweetened with stevia, it serves as an excellent source of Vitamin C, with flavor as fresh as Surendra's lyrics.

"Working with Rajiv and Paramount to launch our new limited-edition Mean Girls x Zero Sugar bottle has been an exciting experience," said Trinh Le, VP of Next Generation Beverages and Omni-Channel Marketing at Ocean Spray®. "We pride ourselves in offering consumers a portfolio of choice and this partnership has been a fun and inventive way of not only spotlighting our Zero Sugar line but reminding consumers how far we've come in twenty years." 

On October 3rd, Mean Girls Day, Ocean Spray will be providing free samples of Ocean Spray Zero Sugar Juice Drink with the limited-edition packaging around New York's Union Square.

To learn more, visit us at OceanSpray.com and check out our socials on Instagram, X, TikTok, Pinterest, YouTube and Facebook.

ABOUT OCEAN SPRAY
 In 1930, Ocean Spray was founded by three maverick farmers – bonded by bold cranberry love. Since then, we've grown into a vibrant global agricultural cooperative, built on the strength of roughly 700 family farmers in the United States, Canada, and Chile. Together, we've worked to preserve the family farming way of life for nearly 100 years, and for generations to come. Today, our cranberries show up in more than a thousand deliciously nourishing products in over 100 countries worldwide. United by passion and purpose, Ocean Spray is committed to trailblazing the power of the mighty cranberry through its offbeat taste and uncanny nutrition to feed better, happier lives for all. Born Tart. Raised Bold. ™

About Paramount Consumer Products
Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by a diverse slate of consumer brands, Paramount Consumer Products' portfolio is based on content from platforms including Paramount+, CBS (including CBS Television Studios and CBS Television Distribution), cable networks (including MTV, Nickelodeon and Showtime), and Paramount Pictures. Additionally, the division operates Paramount Game Studios. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world's most beloved, iconic franchises. To view our range of consumer products and Paramount branded apparel, visit ParamountShop.com.

Media contact: Megan Tucker, mtucker@oceanspray.com

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/shut-up-ocean-spray-introduces-mean-girls-x-zero-sugar-collaboration-in-celebration-of-the-films-20th-anniversary-302251318.html

SOURCE Ocean Spray Cranberries, Inc.

FAQ

What is the new product Ocean Spray is launching for Mean Girls' 20th anniversary?

Ocean Spray is launching Mean Girls x Ocean Spray Zero Sugar Cranberry and Mixed Berry Juice Drinks with -edition pink packaging to celebrate the 20th anniversary of Mean Girls.

How much does the new Mean Girls x Ocean Spray Zero Sugar Juice Drink cost?

The Mean Girls x Ocean Spray Zero Sugar Juice Drink is available for $3.65 at most major retailers including Walmart, Kroger, and Publix.

Who did Ocean Spray collaborate with for the Mean Girls anniversary promotion?

Ocean Spray collaborated with Paramount Consumer Products and Rajiv Surendra, who played Kevin G in the original Mean Girls film, for this anniversary promotion.

When and where will Ocean Spray provide free samples of the new Mean Girls drink?

Ocean Spray will provide free samples of the Zero Sugar Juice Drink with -edition packaging on October 3rd (Mean Girls Day) around New York's Union Square.

What are the key features of the new Mean Girls x Ocean Spray Zero Sugar Juice Drinks?

The new drinks contain zero sugar, no artificial sweeteners, are naturally sweetened with stevia, and serve as an excellent source of Vitamin C. They come in Cranberry and Mixed Berry flavors.

Paramount Global Class B

NASDAQ:PARA

PARA Rankings

PARA Latest News

PARA Stock Data

7.14B
600.73M
5.54%
77.7%
9.6%
Entertainment
Television Broadcasting Stations
Link
United States of America
NEW YORK