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Santé, USA! Chamère Infuses Parisian Elegance with a Touch of Cheekiness in its US Launch of the Ready-to-Drink Kir Royale Can, Inspired by Emily in Paris

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Chamère, a ready-to-drink Kir Royale inspired by the Netflix series Emily in Paris, is launching in the US this fall. The beverage, which combines sparkling wine with natural cassis flavor, aims to capture Parisian sophistication with a playful twist. Packaged in a 25cl can, Chamère will be available at select retailers in New York, New Jersey, Connecticut, Maryland, Delaware, and Washington, D.C. starting October 10th, and through ReserveBar from October 28th.

To celebrate the launch, Chamère is hosting a 'Parisian Fall Picnic' event in New York City. The brand is part of The Quintessential Brands Group, an independent spirits business with a global reach. Paramount Consumer Products, which oversees licensing for Paramount (Nasdaq: PARA, PARAA), is involved in the brand's connection to Emily in Paris.

Chamère, un Kir Royale pronto da bere ispirato alla serie Netflix Emily in Paris, verrà lanciato negli Stati Uniti questo autunno. Questa bevanda, che combina vino frizzante con un sapore naturale di ribes nero, mira a catturare la sofisticazione parigina con un tocco giocoso. Confezionato in una lattina da 25 cl, Chamère sarà disponibile presso rivenditori selezionati a New York, New Jersey, Connecticut, Maryland, Delaware e Washington, D.C. a partire dal 10 ottobre e attraverso ReserveBar a partire dal 28 ottobre.

Per celebrare il lancio, Chamère sta organizzando un evento 'Picnic Autunnale Parigino' a New York City. Il marchio fa parte del Quintessential Brands Group, un'azienda indipendente di spiriti con portata globale. Paramount Consumer Products, che supervisiona la licenza per Paramount (Nasdaq: PARA, PARAA), è coinvolta nel collegamento del marchio con Emily in Paris.

Chamère, un Kir Royale listo para beber inspirado en la serie de Netflix Emily in Paris, se lanzará en EE. UU. este otoño. La bebida, que combina vino espumoso con un sabor natural de grosella, busca captar la sofisticación parisina con un toque divertido. Envasado en una lata de 25 cl, Chamère estará disponible en minoristas selectos en Nueva York, Nueva Jersey, Connecticut, Maryland, Delaware y Washington, D.C. a partir del 10 de octubre, y a través de ReserveBar a partir del 28 de octubre.

Para celebrar el lanzamiento, Chamère está organizando un evento de 'Picnic Otoñal Parisino' en la ciudad de Nueva York. La marca es parte de The Quintessential Brands Group, una empresa de licores independiente con alcance global. Paramount Consumer Products, que supervisa la licencia para Paramount (Nasdaq: PARA, PARAA), está involucrada en la conexión de la marca con Emily in Paris.

Chamère는 Netflix 시리즈 Emily in Paris에서 영감을 받은 음료, 즉 마실 준비가 된 Kir Royale입니다. 이 음료는 스파클링 와인과 자연 카시스 맛을 조화롭게 혼합하여 파리의 세련미를 발랄하게 표현하려고 합니다. 250ml 캔에 포장되어, Chamère는 10월 10일부터 뉴욕, 뉴저지,코네티컷, 메릴랜드, 델라웨어 및 워싱턴 D.C.의 일부 소매점에서 구매할 수 있으며, 10월 28일부터 ReserveBar를 통해서도 판매될 예정입니다.

출시를 기념하기 위해 Chamère는 뉴욕시에서 '파리의 가을 소풍' 이벤트를 개최합니다. 이 브랜드는 전 세계적으로 활동하는 독립 주류업체인 The Quintessential Brands Group의 일부입니다. Paramount Consumer Products는 Paramount(Nasdaq: PARA, PARAA)의 라이센스를 관리하며, 브랜드가 Emily in Paris와 연결되는 데 관여하고 있습니다.

Chamère, un Kir Royale prêt à boire inspiré par la série Netflix Emily in Paris, sera lancé aux États-Unis cet automne. La boisson, qui combine du vin pétillant avec une saveur naturelle de cassis, vise à capturer la sophistication parisienne avec une touche ludique. Conditionné dans une canette de 25cl, Chamère sera disponible chez des détaillants sélectionnés à New York, au New Jersey, au Connecticut, dans le Maryland, dans le Delaware et à Washington, D.C. à partir du 10 octobre, et via ReserveBar à partir du 28 octobre.

Pour célébrer le lancement, Chamère organise un événement 'Pique-Nique d'Automne Parisien' à New York. La marque fait partie de The Quintessential Brands Group, une entreprise de spiritueux indépendante avec une portée mondiale. Paramount Consumer Products, qui supervise la licence pour Paramount (Nasdaq: PARA, PARAA), est impliquée dans le lien de la marque avec Emily in Paris.

Chamère, ein gebrauchsfertiger Kir Royale, inspiriert von der Netflix-Serie Emily in Paris, wird diesen Herbst in den USA auf den Markt gebracht. Das Getränk vereint sprudelnden Wein mit natürlichem Cassis-Geschmack und will pariserische Raffinesse mit einem verspielten Twist einfangen. In einer 25cl Dose verpackt, wird Chamère ab dem 10. Oktober in ausgewählten Geschäften in New York, New Jersey, Connecticut, Maryland, Delaware und Washington, D.C. erhältlich sein, und ab dem 28. Oktober über ReserveBar.

Zur Feier des Launches veranstaltet Chamère ein 'Pariser Herbst-Picknick'-Event in New York City. Die Marke gehört zur Quintessential Brands Group, einem unabhängigen Spirituosenunternehmen mit globaler Reichweite. Paramount Consumer Products, das die Lizenzierung für Paramount (Nasdaq: PARA, PARAA) überwacht, ist an der Verbindung der Marke mit Emily in Paris beteiligt.

Positive
  • Launch of a new product in the US market, potentially expanding revenue streams
  • Association with popular Netflix series 'Emily in Paris' may boost brand recognition
  • Availability through multiple retail channels and online platform ReserveBar
Negative
  • initial distribution to select states may restrict immediate market reach
  • Dependence on the continued popularity of 'Emily in Paris' for brand appeal

Chamère and Emily in Paris join forces this fall to bring a delightful mix of Parisian chic and playful charm to the US with the launch of their ready-to-drink Kir Royale can. Embrace the sophistication of Parisian style with a wink and elevate your moments with a taste of French elegance and fun.

NEW YORK, Oct. 10, 2024 /PRNewswire/ -- This fall, the allure of Paris arrives stateside as Chamère, the ready-to-drink Kir Royale, officially launches in the US. Inspired by the iconic French cocktail celebrated by fans of Emily in Paris, which streams on Netflix, is produced by MTV Entertainment Studios and created by Executive Producer Darren Star (Beverly Hills 90210, Sex and the City, Younger). Chamère captures the essence of Parisian sophistication with a playful twist, offering Americans a chance to enjoy a playful taste of the City of Light wherever they are.

Chamère combines sparkling wine with natural cassis flavor to create a delightful blend that echoes the elegance of the Kir Royale while adding a touch of whimsy. Packaged in a chic 25cl can, Chamère is perfect for those who appreciate style, convenience, and a bit of playful sophistication, making it easy to enjoy the glamour of Paris on the go.

"Chamère is more than just a drink—it's a celebration of the Parisian art de vivre with a hint of cheeky charm," said Letizia Razzino, Global Brand Director at The Quintessential Brands Group. "Inspired by the allure and playfulness of Emily in Paris, Chamère allows consumers to experience a touch of French elegance and fun wherever they may be."

The 25cl can format is designed to fit seamlessly into the lives of those who value a blend of sophistication and approachability, making Chamère the ideal choice for any occasion—from a chic picnic in the park to a casual evening at home.

In conjunction with the US launch, Chamère is unveiling a special "Parisian Fall Picnic" event in New York City, offering a sneak peek into the elegant yet whimsical lifestyle that this sparkling cocktail represents. Set against the golden hues of autumn in the city, the event will feature a curated selection of Chamère cocktails, French-inspired cuisine, and immersive experiences that capture the spirit of Paris with a cheeky twist.

Starting October 10th, Chamère will be available at select retailers in New York, New Jersey, Connecticut, Maryland, Delaware, and Washington, D.C., including Bottle King, Buy Rite, and Liquor Land. Chamère will also be available for purchase through ReserveBar beginning October 28th. To celebrate the launch, Chamère invites all to embrace the elegance and cheekiness of Paris in every sip and follow along on social media for more details about upcoming events and promotions.

About The Quintessential Brands Group: 

With unrivaled heritage and provenance dating back to 1761, The Quintessential Brands Group is an independent, international spirits business, with an exciting and diverse portfolio of premium brands and world-class production capabilities in the UK, Ireland and France. With a global reach, and brand building capabilities, it distributes and supplies customers around the world. Beyond Chamère, its brands include Greenall's London Dry Gin, BLOOM Gin, Opihr Gin and The Dubliner Irish Whiskey.

About Paramount Consumer Products

Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by a diverse slate of consumer brands, Paramount Consumer Products' portfolio is based on content from platforms including Paramount+, CBS (including CBS Television Studios and CBS Television Distribution), cable networks (including MTV, Nickelodeon and Showtime), and Paramount Pictures. Additionally, the division operates Paramount Game Studios. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world's most beloved, iconic franchises. To view our range of consumer products and Paramount branded apparel, visit ParamountShop.com.

For media inquiries, please contact:

Letizia Razzino, Global Brand Director at The Quintessential Brands Group

letizia.razzino@quintessentialbrands.com

chamere@toarticulate.com 

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SOURCE Chamère

FAQ

When will Chamère be available for purchase in the US?

Chamère will be available at select retailers in New York, New Jersey, Connecticut, Maryland, Delaware, and Washington, D.C. starting October 10th, 2024, and through ReserveBar from October 28th, 2024.

What is the connection between Chamère and Emily in Paris?

Chamère is inspired by the Kir Royale cocktail featured in the Netflix series Emily in Paris, which is produced by MTV Entertainment Studios, a subsidiary of Paramount (PARA).

How is Chamère packaged and what does it contain?

Chamère is packaged in a 25cl can and contains a blend of sparkling wine with natural cassis flavor, creating a ready-to-drink version of the Kir Royale cocktail.

Is Paramount (PARA) involved in the launch of Chamère?

Yes, Paramount Consumer Products, which oversees licensing for Paramount (PARA, PARAA), is involved in the brand's connection to Emily in Paris, which is produced by MTV Entertainment Studios, a Paramount subsidiary.

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