Online Ordering and Loyalty Platform Provider Appfront Joins PAR Technology’s Brink Integration Partner Ecosystem

Rhea-AI Summary

ParTech (PAR) has announced the integration of Appfront into its Brink POS ecosystem. This online ordering and loyalty platform enables restaurants to enhance customer experiences through streamlined ordering and personalized campaigns. Appfront claims a 60% transition to digital for its customers, signifying a strong shift towards online sales in the restaurant sector. The integration aims to support smaller restaurant chains, which often lack access to crucial customer data for effective online engagement.

Positive

• Integration of Appfront enhances Brink POS capabilities.
• Appfront reports over 60% transition to digital sales for customers.
• Supports smaller restaurant chains with better customer data access.

Negative

• None.

ParTech, Inc. (PAR), a global restaurant technology company and unified commerce cloud platform for enterprise restaurants, is adding Appfront, an online ordering and loyalty platform, to its industry-leading Brink POS^® ecosystem. ParTech, Inc. is a wholly owned subsidiary of PAR Technology Corporation (NYSE:PAR).

Appfront gives restaurant operators the power to create a streamlined ordering experience for their guests by integrating directly with Brink POS. Their technology also allows restaurants to design personalized campaigns for 1:1 guest outreach and use customer data form various sources to better understand and segment audiences. Appfront also provides users with the ability to create loyalty and rewards programs, so concepts can stay connected with their biggest fans.

“Over the past couple of months, we have been getting more requests from new customers asking about an integration with Brink POS,” Ori Weisler, founder of Appfront, said. “PAR’s name comes up regularly during our discussions with small- and medium-sized customers, and always in a positive way when it comes to technology. But when we’re discussing add-on solutions for digital, there seems to be a gap for small- and mid-sized restaurants. We decided to connect with PAR as we believe Appfront can complement Brink POS with our quick and seamless solution for restaurants and virtual kitchens.”

Appfront’s hybrid ordering and loyalty solution can help restaurants transition their customers and sales online. Weisler says many of the app’s customers are reporting more than 60% transition to digital. Customers also have the option of fully customizing their online ordering platform with their logo, brand colors, tone of voice, and layout.

“We’re excited to add Appfront to our integration ecosystem, especially because they serve such a unique audience,” Chad Horn, Director of Strategic Partnerships for PAR, said. “Smaller restaurant chains don’t always have access to the data they need to stay connected with their audiences. This lack of easily accessible data may also make it difficult for them to provide a top-notch online ordering experience for their guests. Appfront makes it easier for those smaller concepts to do both.”

ABOUT APPFRONT
Appfront is an end-to-end SaaS platform that enables restaurant owners to build their entire online ordering experience within minutes. With focus on the customer journey and customer interactions, Appfront provides an all-in-one platform combining web and native ordering apps, rewards, and a CRM for better segmentation and automated engagement with customers.

ABOUT PAR TECHNOLOGY
For more than 40 years, PAR’s (NYSE Symbol: PAR) cutting-edge products and services have helped bold and passionate restaurant brands build lasting guest relationships. We are the partner enterprise restaurants rely on when they need to serve amazing moments from open to close, during the most hectic rush hours, and when the world forces them to adapt and overcome. More than 100,000 restaurants in more than 110 countries use PAR’s restaurant hardware, software, drive-thru, and back-office solutions. With the recent acquisition of leading loyalty solutions provider Punchh Inc., PAR has become a Unified Commerce Cloud Platform for Enterprise Restaurants. To learn more, visit www.partech.com or connect with us on LinkedIn, Twitter, Facebook, and Instagram.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210611005053/en/

FAQ

What is the significance of the Appfront integration with Brink POS for PAR?

The integration enhances the functionality of Brink POS by providing restaurants with an online ordering and loyalty solution, helping improve customer engagement and sales.

How does Appfront benefit smaller restaurant chains?

Appfront allows smaller chains to access customer data and implement personalized ordering experiences, which enhances their ability to connect with guests.

What percentage of customers have transitioned to digital with Appfront?

Many Appfront customers report a transition to digital sales exceeding 60%.

What type of solutions does PAR provide to restaurants?

PAR offers software, hardware, drive-thru, and back-office solutions to over 100,000 restaurants globally.