OUTFRONT Media Welcomes Back NYC Transit Riders With 'Live, Play, Eat, See' Campaign

Rhea-AI Summary

OUTFRONT Media Inc. (NYSE:OUT) launched a new campaign called 'Live, Play, Eat, See NYC' to engage subway riders as daily ridership exceeds 2.4 million trips. The initiative coincides with New Yorkers returning to offices, boosted by decreasing COVID-19 cases and increasing vaccinations. The campaign features brands like CLEAR and The FRIENDS™Experience, promoting local lifestyle activities through vibrant advertisements in subway stations. The campaign aims to revitalize the city's spirit and hospitality as it recovers from the pandemic.

Positive

• The campaign 'Live, Play, Eat, See NYC' aims to enhance subway ridership as commuter traffic increases.
• Partnership with MFour provides insights into commuting habits, indicating a potential rise in subway usage.
• Engaging advertisements feature popular brands and experiences, contributing to local economic recovery.

Negative

• None.

NEW YORK, June 24, 2021 /PRNewswire/ -- OUTFRONT Media Inc. (NYSE:OUT) reveals new campaign titled 'Live, Play, Eat, See NYC' to excite and welcome back locals, commuters, tourists, and more as subway ridership increases to over 2.4 million trips per average weekday.

With warmer weather, restrictions easing, decreases in infection rates, increases in vaccination, and more employees returning to offices, New Yorkers are eager to live, play, eat, and see their beloved city again. OUTFRONT partnered with MFour to conduct a proprietary study and determined corporate/office employees indicated they are working both in the office and remotely, mixing up their habits with 32.6% working 5 days in the office, and 41% working 2-3 days in the office, which could bring more people into the transit system.

The campaign welcomes New Yorkers to experience all that the city has to offer featuring four key lifestyle categories: Live, Play, Eat, and See. Brands and experiences highlighted in the campaign derive from a range of sectors, and include CLEAR, The FRIENDS™Experience, Robofun, and Yummy-Dog, who each align with one of the four categories through creative logo placement and the opportunity to include a URL or dynamic QR code. The vibrant layouts are currently posted throughout the subway system, brightening both the environments and the daily lives of the riders.

Clever copy lines include: "When your living room dance parties aren't cutting it anymore. See NYC with The FRIENDS™Experience"; "You must be tired of talking to that same computer screen by now. Live NYC with Robofun"; "Sure, Virtual tennis is great, but don't you miss playing outside? Live NYC with Yummy-Dog"; "Time to start playing tourist in your own town again. Live NYC with CLEAR."

"It's an exciting time to be in New York City," said Phil Stimpson, OUTFRONT's East Region EVP. "After a year of staying at home, New Yorkers are reemerging and experiencing the city in a whole new way. We are seeing the city come back to life, full of vibrant culture, and brands are aligning with the positive momentum. This Live, Play, Eat, See NYC program brings it all to life."

About OUTFRONT Media Inc.
OUTFRONT leverages the power of technology, location and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in North America. Through its technology platform, OUTFRONT will fundamentally change the ways advertisers engage audiences on-the-go.

Contact:
Investors:	Media:
Gregory Lundberg	Courtney Richards
Senior Vice President, Investor Relations	Senior PR & Events Specialist
(212) 297-6441	(646) 876-9404
greg.lundberg@OUTFRONT.com	courtney.richards@OUTFRONT.com

FRIENDS and all related characters and elements © & ™ Warner Bros. Entertainment Inc. (s21)

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SOURCE OUTFRONT Media Inc.

FAQ

What is the purpose of OUTFRONT Media's 'Live, Play, Eat, See NYC' campaign?

The campaign aims to engage subway riders and encourage local exploration as ridership increases post-pandemic.

What percentage of corporate employees are back to office work according to OUTFRONT's study?

The study indicates 32.6% of corporate employees are working five days in the office, and 41% are working two to three days.

How is OUTFRONT Media contributing to New York City's recovery?

OUTFRONT Media's campaign promotes local brands and activities, helping to revitalize the city's economy as more people return to public transit.

What brands are featured in the 'Live, Play, Eat, See NYC' campaign?

Featured brands include CLEAR, The FRIENDS™Experience, Robofun, and Yummy-Dog, each aligned with the campaign's lifestyle categories.

When was the 'Live, Play, Eat, See NYC' campaign launched?

The campaign was launched on June 24, 2021.