OUTFRONT Media and National Down Syndrome Society Partner on Powerful Billboard Campaign
OUTFRONT Media (NYSE: OUT) has partnered with the National Down Syndrome Society (NDSS) to launch a digital billboard campaign during National Down Syndrome Awareness Week from March 15-21, 2025. The campaign, titled 'I Got That Extra', features five individuals with Down syndrome across different U.S. cities.
The initiative showcases successful professionals including: Angad Sahgal, an entrepreneur from Atlanta; Max Crawford, a gourmet spice blend business founder from St. Peter's; Julia Tyler, a lead pattern designer from Philadelphia; Craig Blackburn, an NFL team equipment manager from Metairie; and Sean Davis, a classroom aid from Houston.
Created by OUTFRONT STUDIOS, the company's in-house creative agency, the campaign aims to highlight the extra traits associated with chromosome 21 in people with Down syndrome while celebrating their community impact. The initiative aligns with NDSS's Employment Program, which focuses on increasing workforce access and providing resources for the Down syndrome community.
OUTFRONT Media (NYSE: OUT) ha collaborato con la National Down Syndrome Society (NDSS) per lanciare una campagna pubblicitaria digitale su cartelloni durante la Settimana Nazionale di Sensibilizzazione sulla Sindrome di Down dal 15 al 21 marzo 2025. La campagna, intitolata 'I Got That Extra', presenta cinque individui con sindrome di Down in diverse città degli Stati Uniti.
L'iniziativa mette in mostra professionisti di successo tra cui: Angad Sahgal, un imprenditore di Atlanta; Max Crawford, fondatore di un'azienda di miscele di spezie gourmet di St. Peter's; Julia Tyler, designer di modelli principale di Philadelphia; Craig Blackburn, manager attrezzature di una squadra NFL di Metairie; e Sean Davis, assistente in aula di Houston.
Creata da OUTFRONT STUDIOS, l'agenzia creativa interna dell'azienda, la campagna mira a evidenziare le caratteristiche extra associate al cromosoma 21 nelle persone con sindrome di Down, celebrando al contempo il loro impatto sulla comunità. L'iniziativa è in linea con il Programma di Occupazione della NDSS, che si concentra sull'aumento dell'accesso al lavoro e sulla fornitura di risorse per la comunità con sindrome di Down.
OUTFRONT Media (NYSE: OUT) se ha asociado con la National Down Syndrome Society (NDSS) para lanzar una campaña de carteles digitales durante la Semana Nacional de Concienciación sobre el Síndrome de Down del 15 al 21 de marzo de 2025. La campaña, titulada 'I Got That Extra', presenta a cinco individuos con síndrome de Down en diferentes ciudades de EE. UU.
La iniciativa destaca a profesionales exitosos, incluyendo: Angad Sahgal, un empresario de Atlanta; Max Crawford, fundador de un negocio de mezclas de especias gourmet de St. Peter's; Julia Tyler, diseñadora principal de patrones de Filadelfia; Craig Blackburn, gerente de equipo de una franquicia de la NFL de Metairie; y Sean Davis, asistente de aula de Houston.
Creada por OUTFRONT STUDIOS, la agencia creativa interna de la empresa, la campaña tiene como objetivo resaltar los rasgos adicionales asociados con el cromosoma 21 en personas con síndrome de Down, al mismo tiempo que celebra su impacto en la comunidad. La iniciativa se alinea con el Programa de Empleo de la NDSS, que se enfoca en aumentar el acceso a la fuerza laboral y proporcionar recursos para la comunidad con síndrome de Down.
OUTFRONT Media (NYSE: OUT)는 National Down Syndrome Society (NDSS)와 협력하여 2025년 3월 15일부터 21일까지 열리는 전국 다운 증후군 인식 주간 동안 디지털 광고판 캠페인을 시작합니다. 'I Got That Extra'라는 제목의 이 캠페인은 미국의 여러 도시에서 다운 증후군을 가진 다섯 명의 개인을 소개합니다.
이번 이니셔티브는 성공적인 전문가들을 소개하며, 여기에는 애틀랜타의 기업가 Angad Sahgal, 세인트피터스의 고급 향신료 혼합 사업 창립자 Max Crawford, 필라델피아의 수석 패턴 디자이너 Julia Tyler, 메타리의 NFL 팀 장비 관리자 Craig Blackburn, 휴스턴의 교실 보조원 Sean Davis가 포함됩니다.
OUTFRONT STUDIOS에서 제작한 이 캠페인은 다운 증후군을 가진 사람들의 21번 염색체와 관련된 추가적인 특성을 강조하고 그들의 지역 사회에 미치는 영향을 축하하는 것을 목표로 합니다. 이 이니셔티브는 NDSS의 고용 프로그램과 일치하며, 이는 다운 증후군 커뮤니티를 위한 자원을 제공하고 노동 시장 접근성을 높이는 데 중점을 두고 있습니다.
OUTFRONT Media (NYSE: OUT) s'est associé à la National Down Syndrome Society (NDSS) pour lancer une campagne d'affichage numérique pendant la Semaine Nationale de Sensibilisation au Syndrome de Down, du 15 au 21 mars 2025. La campagne, intitulée 'I Got That Extra', met en avant cinq personnes atteintes de la trisomie 21 dans différentes villes des États-Unis.
Cette initiative met en lumière des professionnels à succès, notamment : Angad Sahgal, un entrepreneur d'Atlanta ; Max Crawford, fondateur d'une entreprise de mélanges d'épices gourmet de St. Peter's ; Julia Tyler, designer de motifs principale de Philadelphie ; Craig Blackburn, responsable des équipements d'une équipe de la NFL de Metairie ; et Sean Davis, aide de classe à Houston.
Créée par OUTFRONT STUDIOS, l'agence créative interne de l'entreprise, la campagne vise à souligner les caractéristiques supplémentaires associées au chromosome 21 chez les personnes atteintes de la trisomie 21, tout en célébrant leur impact sur la communauté. L'initiative s'inscrit dans le cadre du Programme d'Emploi de la NDSS, qui se concentre sur l'augmentation de l'accès à l'emploi et la fourniture de ressources pour la communauté trisomique.
OUTFRONT Media (NYSE: OUT) hat sich mit der National Down Syndrome Society (NDSS) zusammengeschlossen, um während der Nationalen Woche zur Sensibilisierung für das Down-Syndrom vom 15. bis 21. März 2025 eine digitale Plakatkampagne zu starten. Die Kampagne mit dem Titel 'I Got That Extra' zeigt fünf Personen mit Down-Syndrom aus verschiedenen Städten in den USA.
Die Initiative präsentiert erfolgreiche Fachleute, darunter: Angad Sahgal, ein Unternehmer aus Atlanta; Max Crawford, Gründer eines Unternehmens für Gourmet-Gewürzmischungen aus St. Peter's; Julia Tyler, leitende Musterdesignerin aus Philadelphia; Craig Blackburn, Ausrüstungsmanager eines NFL-Teams aus Metairie; und Sean Davis, Klassenhelfer aus Houston.
Die Kampagne, die von OUTFRONT STUDIOS, der hauseigenen Kreativagentur des Unternehmens, erstellt wurde, zielt darauf ab, die zusätzlichen Merkmale, die mit dem Chromosom 21 bei Menschen mit Down-Syndrom verbunden sind, hervorzuheben und gleichzeitig ihren Einfluss auf die Gemeinschaft zu feiern. Die Initiative steht im Einklang mit dem Beschäftigungsprogramm der NDSS, das darauf abzielt, den Zugang zum Arbeitsmarkt zu erhöhen und Ressourcen für die Down-Syndrom-Gemeinschaft bereitzustellen.
- Strategic partnership with NDSS enhances OUTFRONT's social responsibility profile
- Campaign demonstrates effective use of OUTFRONT's digital billboard network
- Utilization of in-house creative agency (OUTFRONT STUDIOS) shows operational efficiency
- None.
Five Individuals Spotlighted Across the Country During National Down Syndrome Awareness Week
From Saturday, March 15 to World Down Syndrome Day on Friday, March, 21, the billboards will spotlight five individuals in their hometowns to raise awareness of Down syndrome. The campaign's message – "I Got That Extra" – highlights the extra traits that come with the copy of chromosome 21 in people with Down syndrome and celebrates the profound impacts these individuals make in our local communities. The creative is produced by OUTFRONT STUDIOS, OUTFRONT's in-house creative agency.
"Down syndrome awareness is pivotal for NDSS but this work with OUTFRONT helps us push boundaries," said NDSS President & CEO, Kandi Pickard. "Together we are working towards something greater than awareness and shifting perceptions of Down syndrome. We're telling stories and changing mindsets one billboard at a time."
The campaign features the following individuals:
- Angad Sahgal –
Atlanta, Georgia – Entrepreneur and Founder, Chai Ho Tea & LetMeDoIt - Max
Crawford – St. Peter's,Missouri – Founder, Max Mix Gourmet Spice Blends - Julia Tyler –
Philadelphia, Pennsylvania – Lead Pattern Designer, Dance Happy Designs - Craig Blackburn –
Metairie, Louisiana – NFL Team Equipment Manager - Sean Davis –
Houston, Texas – Classroom Aid & Ice Cream Shop Employee
"I'm proud to be part of this campaign because it tells the world that people with Down syndrome can do anything," said Angad Sahgal of
"It is important to celebrate World Down Syndrome Day to help others see past a diagnosis. I am so much more than Down syndrome," said Sean Davis of
"Raising awareness of important causes and people through OOH creative is very important to us at OUTFRONT," said Liz Rave, Vice President Marketing at OUTFRONT. "I am very proud of the partnership between NDSS and OUTFRONT STUDIOS in creating a campaign that showcases Down syndrome in a completely different light, by sharing the story of five incredible individuals. I am confident this work will shift community perceptions during this important week."
The National Down Syndrome Society (NDSS) Employment Program seeks to increase access to the workforce for all people with Down syndrome and provide valuable resources, support, and training to the community. Additionally, NDSS offers technical training for organizations seeking more involvement with disability employment. NDSS celebrates success stories from the perspective of employees, entrepreneurs and self-advocate business owners with Down syndrome, just like Angad, Max, Julia, Craig and Sean. You can submit your story or your business through the NDSS website.
About OUTFRONT Media Inc.
OUTFRONT leverages the power of technology, location and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in
About National Down Syndrome Society
Founded in 1979, the National Down Syndrome Society (NDSS) empowers individuals with Down syndrome and their families by driving policy change, providing resources, engaging with local communities, and shifting public perceptions. NDSS engages grassroots advocates at the federal, state, and local levels and creates resources to support individuals with Down syndrome, their families, and caregivers across the lifespan on topics including education, employment, health and wellness, and aging. NDSS founded the National Buddy Walk® Program in 1995 and hosts community engagement events throughout the country including the New York City Buddy Walk® and Times Square Video, the NDSS Adult Summit, and the Down Syndrome Advocacy Conference. Visit www.ndss.org to learn more.
OUTFRONT Media Contacts:
Matt Biscuiti
The Lippin Group
212-986-7080
outfront@lippingroup.com
Courtney Richards
OUTFRONT Media
646-876-9404
courtney.richards@OUTFRONT.com
Stephan Bisson
OUTFRONT Media
212-297-6573
stephan.bisson@outfront.com
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SOURCE OUTFRONT Media Inc.
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