OUTFRONT Celebrates Earth Month with Farmlink and PureWow MOMENTS in Life Campaigns
OUTFRONT Media (NYSE: OUT) launches multiple Earth Month campaigns in April 2025, partnering with The Farmlink Project and PureWow to promote environmental awareness. The nationwide campaign runs through April 30 on digital billboards, highlighting the message 'Feed people, not landfills. $1 delivers 17 lbs of food.'
The partnership with Farmlink, ongoing since 2021, addresses food insecurity and waste reduction, noting that one-third of U.S. food ends up in landfills. Through MOMENTS by OUTFRONT, the company's content platform, additional Earth Month initiatives include collaborating with PureWow to showcase DIY bird feeder projects across transit media networks, including New York's MTA, Florida's Brightline, and San Francisco's BART, Caltrain and VTA.
OUTFRONT Media (NYSE: OUT) lancia diverse campagne per il Mese della Terra ad aprile 2025, collaborando con The Farmlink Project e PureWow per promuovere la consapevolezza ambientale. La campagna nazionale, attiva fino al 30 aprile, si svolge su cartelloni digitali e trasmette il messaggio «Nutri le persone, non le discariche. 1$ fornisce 7,7 kg di cibo.»
La partnership con Farmlink, in corso dal 2021, affronta il problema dell’insicurezza alimentare e la riduzione degli sprechi, sottolineando che un terzo del cibo negli Stati Uniti finisce nelle discariche. Attraverso MOMENTS by OUTFRONT, la piattaforma di contenuti dell’azienda, altre iniziative per il Mese della Terra includono la collaborazione con PureWow per presentare progetti fai-da-te di mangiatoie per uccelli su reti media di trasporto, tra cui la MTA di New York, Brightline in Florida e BART, Caltrain e VTA di San Francisco.
OUTFRONT Media (NYSE: OUT) lanza múltiples campañas para el Mes de la Tierra en abril de 2025, asociándose con The Farmlink Project y PureWow para promover la conciencia ambiental. La campaña nacional se extiende hasta el 30 de abril en carteles digitales, destacando el mensaje «Alimenta a las personas, no a los vertederos. $1 entrega 17 libras de comida.»
La alianza con Farmlink, vigente desde 2021, aborda la inseguridad alimentaria y la reducción de desperdicios, señalando que un tercio de la comida en EE. UU. termina en vertederos. A través de MOMENTS by OUTFRONT, la plataforma de contenidos de la empresa, otras iniciativas para el Mes de la Tierra incluyen colaborar con PureWow para mostrar proyectos de comederos para pájaros DIY en redes de medios de transporte, incluyendo la MTA de Nueva York, Brightline en Florida y BART, Caltrain y VTA en San Francisco.
OUTFRONT Media (NYSE: OUT)는 2025년 4월 지구의 달을 맞아 The Farmlink Project 및 PureWow와 협력하여 환경 인식을 촉진하는 여러 캠페인을 시작합니다. 전국적으로 진행되는 이 캠페인은 4월 30일까지 디지털 광고판에서 '사람들에게 먹이를 주자, 쓰레기 매립장에 주지 말자. 1달러로 17파운드의 음식을 제공합니다.'라는 메시지를 강조합니다.
2021년부터 지속된 Farmlink와의 파트너십은 미국 식품의 3분의 1이 매립지로 버려진다는 점을 지적하며 식량 불안과 음식물 쓰레기 감소 문제를 다룹니다. 회사의 콘텐츠 플랫폼인 MOMENTS by OUTFRONT를 통해 지구의 달 추가 캠페인으로 PureWow와 협력하여 뉴욕 MTA, 플로리다 Brightline, 샌프란시스코 BART, Caltrain, VTA 등 교통 미디어 네트워크에서 DIY 새 모이통 프로젝트를 선보입니다.
OUTFRONT Media (NYSE : OUT) lance plusieurs campagnes pour le Mois de la Terre en avril 2025, en partenariat avec The Farmlink Project et PureWow afin de promouvoir la sensibilisation environnementale. La campagne nationale se déroule jusqu’au 30 avril sur des panneaux d’affichage numériques, mettant en avant le message « Nourrir les gens, pas les décharges. 1$ permet de fournir 17 livres de nourriture. »
Le partenariat avec Farmlink, en place depuis 2021, traite de l’insécurité alimentaire et de la réduction des déchets, soulignant qu’un tiers des aliments aux États-Unis finissent en décharge. Via MOMENTS by OUTFRONT, la plateforme de contenu de l’entreprise, d’autres initiatives pour le Mois de la Terre incluent une collaboration avec PureWow pour présenter des projets de mangeoires à oiseaux DIY sur des réseaux médias de transport, notamment la MTA de New York, Brightline en Floride, ainsi que BART, Caltrain et VTA à San Francisco.
OUTFRONT Media (NYSE: OUT) startet im April 2025 mehrere Kampagnen zum Earth Month und arbeitet dabei mit The Farmlink Project und PureWow zusammen, um das Umweltbewusstsein zu fördern. Die landesweite Kampagne läuft bis zum 30. April auf digitalen Werbetafeln und hebt die Botschaft hervor: „Versorge Menschen, nicht Müllhalden. 1$ liefert 17 Pfund Lebensmittel.“
Die Partnerschaft mit Farmlink, die seit 2021 besteht, beschäftigt sich mit Ernährungsunsicherheit und Abfallreduzierung und weist darauf hin, dass ein Drittel der Lebensmittel in den USA auf Mülldeponien landet. Über MOMENTS by OUTFRONT, die Content-Plattform des Unternehmens, umfassen weitere Earth Month-Initiativen die Zusammenarbeit mit PureWow, um DIY-Futterhäuschen-Projekte in Verkehrsmedien-Netzwerken zu präsentieren, darunter New Yorks MTA, Floridas Brightline sowie San Franciscos BART, Caltrain und VTA.
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OUTFRONT has again teamed up with The Farmlink Project, the fastest-growing solution in the charitable food space, on a nationwide OOH campaign to encourage people to take action in the fight against food insecurity. The creative is running now through April 30 on digital billboards across the country, with the message: "Feed people, not landfills.
The Earth Month campaign follows OUTFRONT and Farmlink's Thanksgiving partnership to encourage donations to provide food to families in need with digital billboards featuring a similar message. OUTFRONT and Farmlink have been partners since 2021.
"OUTFRONT's partnership has been critical in amplifying our mission to spark conversations about food waste and food access nationwide, said Kate Nelson, Head of Brand at The Farmlink Project. "Currently, about one-third of the food grown in the
Additionally this month, Moments by OUTFRONT, OUTFRONT's content and publisher platform, celebrates Earth Month with curated content on OUTFRONT's transit media, reaching millions of commuters daily. "Moments in Life," in collaboration with PureWow, highlights a DIY bird feeder for kids, encouraging commuters young and old to take a simple and fun step toward a more sustainable future. The campaign is running now through April 30 in
"We love contextual campaigns here at OUTFRONT, especially when they bring awareness to important movements. Earth Month was perfect timing to deepen our partnerships with Farmlink and PureWow through these actionable campaigns," said Liz Rave, Vice President, Marketing at OUTFRONT. "Using our media to inspire audiences at scale remains a top priority."
About OUTFRONT Media Inc.
OUTFRONT leverages the power of technology, location and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in
OUTFRONT Media Contacts:
Matt Biscuiti
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SOURCE OUTFRONT Media Inc.
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