OUTFRONT & GLAAD Celebrate Pride Month 2025 with "One Story. One Future." Campaign

Rhea-AI Summary

OUTFRONT Media (NYSE: OUT) has launched its third annual Pride Month campaign 'One Story. One Future.' in partnership with GLAAD. The campaign will be displayed across OUTFRONT's national network of digital billboards, transit displays, and street-level assets throughout June 2025. The initiative focuses on uniting the LGBTQ community and allies for equality, building on previous campaigns 'Protect Our Pride' (2024) and '15 Seconds of Fabulous' (2023). Additionally, OUTFRONT will feature special Pride content through its Moments platform, including 'QUEER ART NOW' in partnership with Artsy across multiple transit systems, and a MoMA collaboration featuring Peter Hujar's iconic photography in New York's MTA.

Plus, Special OUTFRONT Moments Series to Feature Legacy Photographer
Peter Hujar and Spotlight Emerging LGBTQ Artists

NEW YORK, June 2, 2025 /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT), one of the largest out of home (OOH) media companies in the United States, today announced the launch of "One Story. One Future" in collaboration with GLAAD, the world's largest lesbian, gay, bisexual, transgender, and queer (LGBTQ) media advocacy organization. This is the company's third-annual PRIDE partnership with GLAAD, a month-long OOH campaign calling on LGBTQ community and their allies to stand together for equality, love, and freedom, amplifying the message that while every queer person has a unique story, all are bound by one shared future.

Building on 2024's "Protect Our Pride" and 2023's "15 Seconds of Fabulous," the 2025 GLAAD partnership will appear across OUTFRONT's national network of digital billboards, transit displays, and street-level assets throughout June.

The campaign is inspired by the concept of 'friction & flow', growth that comes from moving through tension, protest, and community connection. The campaign creative invites viewers to reflect on how a world that is safer, freer, and more joyful for LGBTQ people benefits everyone.

"Pride has always been powered by storytellers — the creators and truth-tellers who dare to envision a more just world," said Sarah Kate Ellis, President and CEO. "Our stories only reinforce that LGBTQ people are in every American family and have the same American values of fairness and freedom to be who you are. At GLAAD, we know that stories shift culture — and one storyteller can ignite a movement. That's the heart of One Story. One Future. Whether you have millions of followers or just a few of your friends and family, it is time to mobilize your influence on social media and beyond. This Pride Month, the most courageous act is showing up — loudly, visibly, and without apology — for the LGBTQ community and for the future we all deserve."

As part of this year's celebration, OUTFRONT will also feature two Pride-focused takeovers across its Moments content platform. In partnership with Artsy, Moments in Culture will showcase "QUEER ART NOW", a curated series highlighting captivating works from emerging LGBTQ+ artists redefining the boundaries of contemporary art. This content will run throughout June on digital transit screens across New York's MTA, Miami's Brightline, and San Francisco's BART, Caltrain, and VTA.

In New York City's MTA, OUTFRONT will also present a special edition of Moments in Art in collaboration with MoMA, featuring Peter Hujar's iconic photograph "Candy Darling on Her Deathbed." The image honors the legacy of Candy Darling, Warhol superstar and transgender actress, and Hujar's broader work documenting people who clung fiercely to the freedom to be themselves.

"OUTFRONT is honored to once again partner with GLAAD to celebrate Pride Month," said Liz Rave, Vice President, Marketing of OUTFRONT Media. "Along with our special Moments programming, this year's Pride celebration is all about spotlighting LGBTQ art and stories, and there's no better canvas than OOH to bring that to life. Our assets transform public spaces into powerful moments of pride, inclusion, and self-expression."

About OUTFRONT Media Inc.

OUTFRONT leverages the power of technology, location and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in the United States. Through its technology platform, OUTFRONT will fundamentally change the ways advertisers engage audiences on-the-go.

Media Contacts

Matt Biscuiti
The Lippin Group
212-986-7080
outfront@lippingroup.com

Courtney Richards
OUTFRONT Media
646-876-9404
courtney.richards@outfront.com

Stephan Bisson
OUTFRONT Media
212-297-6573
stephan.bisson@outfront.com

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SOURCE OUTFRONT Media Inc.

FAQ

What is OUTFRONT Media's Pride Month 2025 campaign called?

OUTFRONT Media's Pride Month 2025 campaign is called 'One Story. One Future.' and is being conducted in partnership with GLAAD.

Where will OUTFRONT Media's (OUT) Pride campaign be displayed?

The campaign will be displayed across OUTFRONT's national network of digital billboards, transit displays, and street-level assets throughout June 2025.

What special Pride content will OUTFRONT Media feature in transit systems?

OUTFRONT will feature 'QUEER ART NOW' in partnership with Artsy across multiple transit systems and a MoMA collaboration showcasing Peter Hujar's photography in New York's MTA.

How many years has OUTFRONT Media partnered with GLAAD for Pride campaigns?

This is OUTFRONT Media's third annual Pride partnership with GLAAD, following 'Protect Our Pride' in 2024 and '15 Seconds of Fabulous' in 2023.