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BWH Hotel Group has integrated its central reservation system with Oracle Hospitality OPERA Cloud to enhance operations for its hotel brands, including Best Western and SureStay. This integration allows hotels to streamline operations, reduce costs, and improve guest service. The Best Western Plus Alfa Aeropuerto in Spain is already utilizing this new system. BWH Hotel Group, with nearly 4,500 properties in 100 countries, aims to support its hotels in adapting to modern demands and improving revenue through advanced cloud-based technology.

Oracle has unveiled the next generation of Oracle Fusion Sales, an AI-driven sales automation tool designed to enhance productivity and expedite deal closures. This new application targets common seller challenges, highlighted in a Beagle Research study indicating that a third of sellers struggle with closing deals. Fusion Sales introduces features such as automated quotes, guided processes, and advanced revenue intelligence, aimed at transforming traditional sales workflows to be more efficient and responsive to market demands.

Oracle and Microsoft have launched the Oracle Database Service for Microsoft Azure, providing Azure customers seamless access to Oracle's cloud database services. Customers can connect Azure subscriptions to Oracle Cloud Infrastructure (OCI) effortlessly, optimizing their multicloud experience. This service is free of charge for usage between Azure and OCI, enhancing collaboration between the two companies. Leading organizations like AT&T and Marriott are already implementing this solution, highlighting its effectiveness in modernizing applications and improving operational efficiency.

Oracle has launched Construction Intelligence Cloud Analytics to enhance its Smart Construction Platform, aimed at improving data visibility for engineering and construction organizations. This solution integrates data from various applications, enabling contractors and owners to effectively identify issues, predict risks, and enhance performance across project lifecycles. Oracle emphasizes the platform's predictive intelligence, aiming for 'six sigma precision' in project management and facilitates better decision-making through centralized data access, improving coordination and operational efficiency.

A study by Beagle Research Group, in partnership with Oracle, reveals that while sellers are resilient post-pandemic, many face significant challenges. About 33% struggle to close deals, with 43% noting customer purchasing pullbacks and 39% experiencing longer decision times. The research highlights a demand for automation to offload routine tasks, with 70% of sellers trusting AI for lead qualification. Notably, 37% report increased responsibilities without additional resources, and 59% are involved in training new sellers, consuming substantial time.

Oracle has partnered with Claro to offer Oracle Cloud Infrastructure (OCI) services to organizations in Colombia. Claro will become the host partner for an Oracle Cloud region, enabling OCI platform services and professional support for cloud adoption. This initiative aims to modernize IT infrastructure and stimulate economic recovery in Colombia. Claro plans to migrate over 100 on-premises servers to OCI, enhancing customer service and billing processes. This partnership is expected to accelerate technology modernization and competitiveness in Latin America.