Nextdoor and Oracle Advertising Announce Strategic Collaboration

Rhea-AI Summary

Nextdoor (NYSE: KIND) has announced a strategic collaboration with Oracle Advertising to enhance advertiser controls and optimize ad experiences on its platform. The partnership aims to provide advertisers with greater transparency and tools to effectively measure campaign success. Development is expected to commence in 2023. This collaboration is anticipated to strengthen Nextdoor's offerings, connecting brands with a highly engaged local audience while maintaining a trusted environment for digital advertising.

Positive

• Strategic collaboration with Oracle Advertising enhances advertiser controls.
• Improved transparency and optimized ad experiences on Nextdoor.
• Development expected to begin in 2023, positioning Nextdoor competitively.

Negative

• None.

Collaboration will strengthen advertiser controls and optimize value on the neighborhood network

SAN FRANCISCO--(BUSINESS WIRE)-- Nextdoor (NYSE: KIND), the neighborhood network, and Oracle Advertising, a leader in real-time attention analytics, today announced a strategic collaboration that will offer greater transparency and controls to Nextdoor advertisers, helping ensure high-value, optimal ad experiences on the platform. Development is expected to begin in 2023.

Nextdoor | Oracle Advertising Collaboration (Graphic: Business Wire)

Heidi Andersen, Chief Revenue Officer at Nextdoor said: "We know that advertisers are seeking more definitive ways to help ensure environments uphold the highest standards. Oracle Moat is a categorical leader and by implementing its Contextual Intelligence solutions alongside our existing advertising suite, we’re able to deliver the tools advertisers of all sizes need to expand their consumer reach, effectively optimize campaigns and confidently measure success on Nextdoor.”

Oracle Moat, part of Oracle Advertising, is a measurement and marketing analytics suite designed to help advertisers, publishers, and platforms measure media performance across the breadth of their digital and TV advertising campaigns. Oracle Moat delivers solutions that assist in measuring advertising effectiveness, including verification and attention, as well as reach and frequency.

Irina Dzyubinsky, head of product for Oracle Moat said: “To maximize value, advertisers are increasingly demanding in-depth measurement tools and guardrails that extend into user-generated content, to deliver effective and trusted campaigns. Nextdoor connects brands with a uniquely engaged, local audience. By working together, we’re able to give advertisers greater control over where, and around what content, their campaigns run, and to help drive even more successful campaigns.”

In addition to using Oracle Moat, Nextdoor strives to provide a trusted environment for all marketers and users on the platform. In February of 2022, the company released Nextdoor’s annual Transparency Report, which highlighted the company’s investment in neighborhood vitality, its community-oriented approach to moderation, and provided transparency around Nextdoor’s user-first approach to engaging with government requests for user information and moderation.

For more information about advertising on the neighborhood network, visit https://business.nextdoor.com/en-us/enterprise.

About Nextdoor

Nextdoor (NYSE: KIND) is where you connect to the neighborhoods that matter to you so you can belong. Kindness is core to our purpose: to cultivate a kinder world where everyone has a neighborhood they can rely on. Neighbors around the world turn to Nextdoor daily to receive trusted information, give and get help, get things done, and build real-world connections with those nearby — neighbors, businesses, and public services. Today, neighbors rely on Nextdoor in more than 295,000 neighborhoods across 11 countries. In the U.S., nearly 1 in 3 households uses the network. Nextdoor is based in San Francisco. For additional information and images: nextdoor.com/newsroom.

About Oracle

Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at oracle.com.

Trademarks

Oracle and Java, and MySQL are registered trademarks of Oracle Corporation.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221017005862/en/

Abby Reyes

press@nextdoor.com

Source: Nextdoor Holdings, Inc.

FAQ

What is the collaboration between Nextdoor and Oracle Advertising about?

Nextdoor is collaborating with Oracle Advertising to enhance advertiser controls and optimize ad experiences on its platform.

When will the development of the Nextdoor and Oracle Advertising collaboration start?

The development is expected to begin in 2023.

How will Nextdoor benefit from its partnership with Oracle Advertising?

The partnership will provide Nextdoor advertisers with greater transparency and tools to measure campaign effectiveness.

What is the stock symbol for Nextdoor?

Nextdoor's stock symbol is KIND.

What benefits does Oracle Moat provide for advertisers on Nextdoor?

Oracle Moat offers measurement and analytics solutions that assist advertisers in measuring effectiveness, verification, attention, and reach.