Welcome to our dedicated page for Optimizerx news (Ticker: OPRX), a resource for investors and traders seeking the latest updates and insights on Optimizerx stock.
OptimizeRx Corporation (Nasdaq: OPRX) regularly issues news and updates about its healthcare technology platform, partnerships, and financial performance. Company press releases describe OptimizeRx as a healthcare technology company that helps life science brands reach and engage healthcare professionals (HCPs) and patients through AI-driven tools, point-of-care integrations, and proprietary audience data.
News items for OptimizeRx often cover collaborations with other data and media companies, such as integrations that connect its patented Micro-Neighborhood® audience data with external identity graphs or out-of-home advertising networks. These announcements explain how the company’s privacy-safe, deterministic audience cohorts are used to support omnichannel and direct-to-consumer campaigns, improve audience quality, and reduce audience loss during onboarding and activation.
Investors and observers will also find earnings releases and guidance updates among OptimizeRx news. These releases include discussions of revenue trends, profitability metrics, key performance indicators related to top pharmaceutical manufacturers, and commentary from management about the company’s progress toward its strategic objectives. Conference call announcements and investor conference participation are also common topics, providing details on how to access management’s discussions of quarterly and annual results.
Additional news highlights may include expansions of the company’s in-workflow point-of-care network through new or renewed agreements with electronic health record (EHR) vendors, e-prescribing platforms, and health systems access partners. Leadership updates and organizational changes are reported through current reports and associated press releases, outlining adjustments in executive roles and governance. For anyone following OPRX, this news page serves as a central source for official company communications on partnerships, technology developments, financial results, and corporate governance.
OptimizeRx has announced impressive results from an internal marketing study comparing their AI-guided Dynamic Audience Activation Platform (DAAP) to traditional trigger-based marketing for a Major Depressive Disorder (MDD) therapy. The study revealed that DAAP:
- Identified nearly 3 times more brand-eligible patients per HCP per month
- Delivered 33% higher script lift per HCP per month
- Produced a 75% increase in ROI
These results were achieved in just 3 months, compared to the 6-month trigger-based campaign. The study demonstrates DAAP's superior effectiveness in reaching complex-to-diagnose-and-treat audiences, challenging the status quo of pharma marketing.
OptimizeRx Corp. (Nasdaq: OPRX) has released a white paper highlighting significant gaps in healthcare information shared between doctors and patients. The survey, involving over 170 physicians across seven specialties, reveals that only 16% of patients are well-informed about their conditions and treatments. Misinformation often complicates care discussions, with 59% of physicians rating patient-consumed information as fair-to-poor quality. Despite these challenges, 70% of physicians believe that aligned patient and HCP information can streamline care conversations and improve outcomes. OptimizeRx has initiated its first combined HCP and DTC Dynamic Audience Activation Platform marketing program with a top 5 pharmaceutical client, aiming to bridge these gaps and enhance patient education.
OptimizeRx reported a substantial year-over-year growth for Q1 2024, with revenue increasing by 51% to $19.7 million and gross profit rising by 64% to $12.2 million, representing a 62% gross margin. Despite these gains, the company faced a GAAP net loss of $6.9 million or $0.38 per share, slightly higher than the $6.4 million loss in Q1 2023. Non-GAAP net loss also increased to $2.0 million or $0.11 per share. Adjusted EBITDA improved to a loss of $0.3 million from $2.2 million in Q1 2023. The company secured 9 additional DAAP deals and reported having $15.2 million in cash and equivalents. The firm reaffirmed its 2024 guidance, expecting at least $100 million in revenue and $11 million in adjusted EBITDA. Key performance indicators showed positive trends, with net revenue retention at 116% and revenue per full-time employee at $641,000.
OptimizeRx Corp. (OPRX) is set to participate in several investor conferences including the RBC Capital Markets Global Healthcare Conference, B.Riley Securities Institutional Investor Conference, Stifel Cross Sector Insight Conference, William Blair Annual Growth Stock Conference, and Citizens JMP Medical Devices and Healthcare Services Forum. This move aims to enhance engagement with healthcare professionals and patients, showcasing the company's commitment to innovative healthcare technology solutions.
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